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MINIMAL
LIN | KANSAL | SHAH |SHENG | ZOHAIR
Ops Design Finance Marketing Technology
MISSION STATEMENT
• MINIMAL AIMS TO REDUCE INDIVIDUAL WATER FOOTPRINT OF PEOPLE IN THE UNITED STATES
WHICH CURRENTLY IS HIGHEST IN THE WORLD.
• MINIMAL IS AN INEXPENSIVE, EASY TO INSTALL, AND AN INTERACTIVE SOLUTION FOR
CONSERVING WATER DURING SHOWER.
• MINIMAL TRACKS YOUR SHOWERING STEPS PATTERNS AND ALLOWS YOU TO CUSTOMIZE THE
AMOUNT OF WATER REQUIRED TO COMPLETE THOSE STEPS THROUGH A MOBILE
APPLICATION.
WATER CONSUMPTION TRENDS
FEATURES
Saves water at the same rate
Conservation tracking
Easy to install and compatible
Android/ iOS App integration
Connect to the Minimal network
Social Media Integration
APPLICATION INTERFACE
Dashboard Timer Bluetooth Share
Water Flow Meter
9V-nickel–cadmium (NiCd)
and Nickel-metal hydride (NiMH) battery
Signal Transmitter(XBee)
Signal Receiver(XGBEE)
Motherboard
(Microcontroller-Arduino)
MANUFACTURING MODEL
SETTING UP A RESEARCH AND DEVELOPMENT ORGANIZATION, PARTNERING WITH ONE OF THE EXISTING ONES
S-LABS (IIIT-H) (GACHIBOWLI, HYDERABAD, TELANGANA)
S LABS DEALS WITH SOFTWARE SERVICES, SOFTWARE PRODUCT DEVELOPMENT, EDUCATIONAL TECHNOLOGY SERVICES
,EDUCATIONAL TECHNOLOGY PRODUCTS, RESEARCH, TRAINING AND DEVELOPMENT SERVICES. S LABS HAVE BEEN
DEVELOPING SUCCESSFUL SYSTEMS FROM THE PAST 5 YEARS.
TEAM MODEL
1) TWO LEAD ENGINEERS
• TWO ELECTRONIC EQUIPMENT ASSEMBLERS
• TWO/ THREE ASSISTANCE/INTERNS
2) APP DEVELOPMENT AND MAINTENANCE TEAM
• BRIO TECHNOLOGIES PVT LTD.HYDERABAD ( APP AND SERVER MAINTENANCE TEAM))
• CONNECTICUT PLASTICS (FOR CASING)
POTENTIAL RISKS
• INEFFICIENCY OVER THE TIME MAY
RESULT IN ADDITIONAL COSTS.
• CUSTOMERS MAY NOT WANT TO
VOLUNTARILY OPT IN SAVING
WATER.
• WATER STRESS CHARTS BY 2040
COMPETITOR ANALYSIS
Electronic Shower Smart shower UE Price Sensor
Minimal R High Low Few
Nebia R Very Low High Many
Eva Drop R High High Many
SWOT ANALYSIS
● Eco friendly
● Simple function
● Low price
● Open source
technology
● Usability & testing
● Global market
expansion
● Intelligent housing
● Customization
● Existing products
● Traditional shower
market
MARKETING & SALES STRATEGY
Saving money
Saving water
U.S
Retailers
Advertisements
Testing
Award
Management
Team
MANAGEMENT TEAM
Communication Engineering
Application Development
Shihua Lin
Head, Operations
Mohammed Zohair
Qureshi
Head, Technology
Electronics & Electrical Engineering
Hardware Development
Xia Sheng
Head, Marketing & Sales
Technology Management
Sales & Marketing
Aakash Shah
Head, Finance
MBA Finance
MS Technology Management
Finance, Strategy & Planning
Nishant Kansal
Head, Design
Design Management
Product & Communication Design
FINANCE & FUNDING (KEY HIGHLIGHTS)
• THERE ARE 116.7 MILLION HOUSEHOLDS IN UNITED STATES OUR TARGET FOR NOW IS LESS THAN 1%.
• OUR COST PER UNIT IS ~$58.11
• THE BREAKEVEN WILL BE AT THE SALE OF 2200 UNITS.
• WE WILL BE OPERATING ON AN AVERAGE OF 27% GROSS PROFIT MARGIN IN THE 1ST YEAR.
• WE CAN GO FOR CROWDFUNDING AS THE PRODUCT SUPPORTS THE INDIVIDUAL MOTIVES.
• NOT BEING A HUGE AMOUNT TO START UP THE BUSINESS WE MAY GO TO BANKS AND FUND THE
BUSINESS WITH PERSONAL LOANS FOR STARTING UP.
Particulars Quarter 1 Quarter 2 Year 1
(31,500 units)
Year 2
(47,250 units)
Sales 279,965.0 479,940.0 2,119,735.0 3,779,527.5
Less: COGS 172,501.8 308,164.9 1,342,784.7 2,619,767.6
Gross Profit 107,463.2 171,775.1 776,950.3 1,159,759.9
Less: Expenses 18,450.0 17,650.0 195,861.6 226,793.9
Less: Taxes (28%) 24,923.7 43,155.0 162,704.8 261,230.5
Net Income 64,089.5 110,970.1 418,383.9 671,735.5
EXIT STRATEGY
• THE SUCCESS OF THE BUSINESS WILL BE MONITORED MONTHLY FOR THE FIRST YEAR
AND QUARTERLY IN THE SUBSEQUENT YEARS.
• IF NOT SUCCESSFUL, WE WILL IMPLEMENT THE NECESSARY MEASURES TO EXIT THE
BUSINESS ENDEAVOURS WITH MINIMAL DAMAGE TO THE OWNERS AND INVESTORS.
• LIQUIDATION IS ONE EXIT PLAN WE HAVE IN OUR MINDS.
• ACQUISITION BY A COMPETITOR IS ANOTHER PLAN.
THANK YOU!

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Final Presentation

  • 1. MINIMAL LIN | KANSAL | SHAH |SHENG | ZOHAIR Ops Design Finance Marketing Technology
  • 2. MISSION STATEMENT • MINIMAL AIMS TO REDUCE INDIVIDUAL WATER FOOTPRINT OF PEOPLE IN THE UNITED STATES WHICH CURRENTLY IS HIGHEST IN THE WORLD. • MINIMAL IS AN INEXPENSIVE, EASY TO INSTALL, AND AN INTERACTIVE SOLUTION FOR CONSERVING WATER DURING SHOWER. • MINIMAL TRACKS YOUR SHOWERING STEPS PATTERNS AND ALLOWS YOU TO CUSTOMIZE THE AMOUNT OF WATER REQUIRED TO COMPLETE THOSE STEPS THROUGH A MOBILE APPLICATION.
  • 4. FEATURES Saves water at the same rate Conservation tracking Easy to install and compatible Android/ iOS App integration Connect to the Minimal network Social Media Integration
  • 6. Water Flow Meter 9V-nickel–cadmium (NiCd) and Nickel-metal hydride (NiMH) battery Signal Transmitter(XBee) Signal Receiver(XGBEE) Motherboard (Microcontroller-Arduino)
  • 7. MANUFACTURING MODEL SETTING UP A RESEARCH AND DEVELOPMENT ORGANIZATION, PARTNERING WITH ONE OF THE EXISTING ONES S-LABS (IIIT-H) (GACHIBOWLI, HYDERABAD, TELANGANA) S LABS DEALS WITH SOFTWARE SERVICES, SOFTWARE PRODUCT DEVELOPMENT, EDUCATIONAL TECHNOLOGY SERVICES ,EDUCATIONAL TECHNOLOGY PRODUCTS, RESEARCH, TRAINING AND DEVELOPMENT SERVICES. S LABS HAVE BEEN DEVELOPING SUCCESSFUL SYSTEMS FROM THE PAST 5 YEARS. TEAM MODEL 1) TWO LEAD ENGINEERS • TWO ELECTRONIC EQUIPMENT ASSEMBLERS • TWO/ THREE ASSISTANCE/INTERNS 2) APP DEVELOPMENT AND MAINTENANCE TEAM • BRIO TECHNOLOGIES PVT LTD.HYDERABAD ( APP AND SERVER MAINTENANCE TEAM)) • CONNECTICUT PLASTICS (FOR CASING)
  • 8. POTENTIAL RISKS • INEFFICIENCY OVER THE TIME MAY RESULT IN ADDITIONAL COSTS. • CUSTOMERS MAY NOT WANT TO VOLUNTARILY OPT IN SAVING WATER. • WATER STRESS CHARTS BY 2040
  • 9. COMPETITOR ANALYSIS Electronic Shower Smart shower UE Price Sensor Minimal R High Low Few Nebia R Very Low High Many Eva Drop R High High Many
  • 10. SWOT ANALYSIS ● Eco friendly ● Simple function ● Low price ● Open source technology ● Usability & testing ● Global market expansion ● Intelligent housing ● Customization ● Existing products ● Traditional shower market
  • 11. MARKETING & SALES STRATEGY Saving money Saving water U.S Retailers Advertisements Testing Award Management Team
  • 12. MANAGEMENT TEAM Communication Engineering Application Development Shihua Lin Head, Operations Mohammed Zohair Qureshi Head, Technology Electronics & Electrical Engineering Hardware Development Xia Sheng Head, Marketing & Sales Technology Management Sales & Marketing Aakash Shah Head, Finance MBA Finance MS Technology Management Finance, Strategy & Planning Nishant Kansal Head, Design Design Management Product & Communication Design
  • 13. FINANCE & FUNDING (KEY HIGHLIGHTS) • THERE ARE 116.7 MILLION HOUSEHOLDS IN UNITED STATES OUR TARGET FOR NOW IS LESS THAN 1%. • OUR COST PER UNIT IS ~$58.11 • THE BREAKEVEN WILL BE AT THE SALE OF 2200 UNITS. • WE WILL BE OPERATING ON AN AVERAGE OF 27% GROSS PROFIT MARGIN IN THE 1ST YEAR. • WE CAN GO FOR CROWDFUNDING AS THE PRODUCT SUPPORTS THE INDIVIDUAL MOTIVES. • NOT BEING A HUGE AMOUNT TO START UP THE BUSINESS WE MAY GO TO BANKS AND FUND THE BUSINESS WITH PERSONAL LOANS FOR STARTING UP.
  • 14. Particulars Quarter 1 Quarter 2 Year 1 (31,500 units) Year 2 (47,250 units) Sales 279,965.0 479,940.0 2,119,735.0 3,779,527.5 Less: COGS 172,501.8 308,164.9 1,342,784.7 2,619,767.6 Gross Profit 107,463.2 171,775.1 776,950.3 1,159,759.9 Less: Expenses 18,450.0 17,650.0 195,861.6 226,793.9 Less: Taxes (28%) 24,923.7 43,155.0 162,704.8 261,230.5 Net Income 64,089.5 110,970.1 418,383.9 671,735.5
  • 15. EXIT STRATEGY • THE SUCCESS OF THE BUSINESS WILL BE MONITORED MONTHLY FOR THE FIRST YEAR AND QUARTERLY IN THE SUBSEQUENT YEARS. • IF NOT SUCCESSFUL, WE WILL IMPLEMENT THE NECESSARY MEASURES TO EXIT THE BUSINESS ENDEAVOURS WITH MINIMAL DAMAGE TO THE OWNERS AND INVESTORS. • LIQUIDATION IS ONE EXIT PLAN WE HAVE IN OUR MINDS. • ACQUISITION BY A COMPETITOR IS ANOTHER PLAN.