Responsive Web Design: One Size No Longer Fits All
Final Presentation
1. MINIMAL
LIN | KANSAL | SHAH |SHENG | ZOHAIR
Ops Design Finance Marketing Technology
2. MISSION STATEMENT
• MINIMAL AIMS TO REDUCE INDIVIDUAL WATER FOOTPRINT OF PEOPLE IN THE UNITED STATES
WHICH CURRENTLY IS HIGHEST IN THE WORLD.
• MINIMAL IS AN INEXPENSIVE, EASY TO INSTALL, AND AN INTERACTIVE SOLUTION FOR
CONSERVING WATER DURING SHOWER.
• MINIMAL TRACKS YOUR SHOWERING STEPS PATTERNS AND ALLOWS YOU TO CUSTOMIZE THE
AMOUNT OF WATER REQUIRED TO COMPLETE THOSE STEPS THROUGH A MOBILE
APPLICATION.
4. FEATURES
Saves water at the same rate
Conservation tracking
Easy to install and compatible
Android/ iOS App integration
Connect to the Minimal network
Social Media Integration
6. Water Flow Meter
9V-nickel–cadmium (NiCd)
and Nickel-metal hydride (NiMH) battery
Signal Transmitter(XBee)
Signal Receiver(XGBEE)
Motherboard
(Microcontroller-Arduino)
7. MANUFACTURING MODEL
SETTING UP A RESEARCH AND DEVELOPMENT ORGANIZATION, PARTNERING WITH ONE OF THE EXISTING ONES
S-LABS (IIIT-H) (GACHIBOWLI, HYDERABAD, TELANGANA)
S LABS DEALS WITH SOFTWARE SERVICES, SOFTWARE PRODUCT DEVELOPMENT, EDUCATIONAL TECHNOLOGY SERVICES
,EDUCATIONAL TECHNOLOGY PRODUCTS, RESEARCH, TRAINING AND DEVELOPMENT SERVICES. S LABS HAVE BEEN
DEVELOPING SUCCESSFUL SYSTEMS FROM THE PAST 5 YEARS.
TEAM MODEL
1) TWO LEAD ENGINEERS
• TWO ELECTRONIC EQUIPMENT ASSEMBLERS
• TWO/ THREE ASSISTANCE/INTERNS
2) APP DEVELOPMENT AND MAINTENANCE TEAM
• BRIO TECHNOLOGIES PVT LTD.HYDERABAD ( APP AND SERVER MAINTENANCE TEAM))
• CONNECTICUT PLASTICS (FOR CASING)
8. POTENTIAL RISKS
• INEFFICIENCY OVER THE TIME MAY
RESULT IN ADDITIONAL COSTS.
• CUSTOMERS MAY NOT WANT TO
VOLUNTARILY OPT IN SAVING
WATER.
• WATER STRESS CHARTS BY 2040
10. SWOT ANALYSIS
● Eco friendly
● Simple function
● Low price
● Open source
technology
● Usability & testing
● Global market
expansion
● Intelligent housing
● Customization
● Existing products
● Traditional shower
market
11. MARKETING & SALES STRATEGY
Saving money
Saving water
U.S
Retailers
Advertisements
Testing
Award
Management
Team
12. MANAGEMENT TEAM
Communication Engineering
Application Development
Shihua Lin
Head, Operations
Mohammed Zohair
Qureshi
Head, Technology
Electronics & Electrical Engineering
Hardware Development
Xia Sheng
Head, Marketing & Sales
Technology Management
Sales & Marketing
Aakash Shah
Head, Finance
MBA Finance
MS Technology Management
Finance, Strategy & Planning
Nishant Kansal
Head, Design
Design Management
Product & Communication Design
13. FINANCE & FUNDING (KEY HIGHLIGHTS)
• THERE ARE 116.7 MILLION HOUSEHOLDS IN UNITED STATES OUR TARGET FOR NOW IS LESS THAN 1%.
• OUR COST PER UNIT IS ~$58.11
• THE BREAKEVEN WILL BE AT THE SALE OF 2200 UNITS.
• WE WILL BE OPERATING ON AN AVERAGE OF 27% GROSS PROFIT MARGIN IN THE 1ST YEAR.
• WE CAN GO FOR CROWDFUNDING AS THE PRODUCT SUPPORTS THE INDIVIDUAL MOTIVES.
• NOT BEING A HUGE AMOUNT TO START UP THE BUSINESS WE MAY GO TO BANKS AND FUND THE
BUSINESS WITH PERSONAL LOANS FOR STARTING UP.
15. EXIT STRATEGY
• THE SUCCESS OF THE BUSINESS WILL BE MONITORED MONTHLY FOR THE FIRST YEAR
AND QUARTERLY IN THE SUBSEQUENT YEARS.
• IF NOT SUCCESSFUL, WE WILL IMPLEMENT THE NECESSARY MEASURES TO EXIT THE
BUSINESS ENDEAVOURS WITH MINIMAL DAMAGE TO THE OWNERS AND INVESTORS.
• LIQUIDATION IS ONE EXIT PLAN WE HAVE IN OUR MINDS.
• ACQUISITION BY A COMPETITOR IS ANOTHER PLAN.