PERSONAL BRAND EXPLORATION
Aaron Feidt
Project & Portfolio I: March 2023

My names Aaron Feidt, I am a Sportscasting
major who attends Full Sail University in Orlando
Florida. I am pursuing a career in Sports Media,
with the dreams of someday becoming a
producer. In my free time you can find me
working on media projects, playing guitar and
hanging out with friends. I’ve worked as a Beat
Writer for a company called Zone Coverage,
commentated varsity basketball and worked on
multiple podcasts and YouTube projects.
IDENTITY
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PROFESSION
Potential Job Titles:
• Podcast Producer
• Podcast Editor
• Podcast Social team
BRAND ARCHETYPE – Although a
lot of people like to use an old
format for content creation, I
specialize in new media expertise
that translates to all social medias
for growth.
[Producer] for [Sports Podcasts]
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to Your Industry
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[CATEGORY of PEOPLE]
TARGET AUDIENCE
Tyler DeWaard
Outreach Plan:
• Direct message him on Instagram
• Through Mutual Connection
• Direct Message on Linked In
Creative Video and Social
Producer for Iowa Track and
Field
Aaron Nagler
Outreach Plan:
• Reach out on Linked In
• Reach out on Twitter
PROFILE
PICTURE
“Content, social and marketing for LiveX while
spearheading video and content efforts at the
Packers website I co-founded, CheeseheadTV.”
Mark Toutge
Outreach Plan:
• Gain his Phone Number through my brother
• I’m not concerned with this not working
PROFILE
PICTURE
Broadcasting Teacher and
Sports Director and Producer
for Farmington High School

GOALS
Short Term: (By Graduation 2024)
• Create a Long form Sports documentary for portfolio
‣ Make a longform documentary by graduation
to show how good you are at producing quality
content
Mid Term: (2028)
• Work on 4 Major Documentary Projects.
‣ At least average an annual documentary you
created by yourself to come out regardless of
what I’m doing
Long Term: (2034)
• Work on 10th Major Documentary.
‣ By the 10 year mark of leaving college I would
like to have completed 10 documentaries

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Audio Editing Novice / Adept / Expert
Forward Thinking Novice / Adept / Expert
Time management Novice / Adept / Expert
Understanding SEO
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Suite Novice / Adept / Expert
Attention to detail Novice / Adept / Expert
Leadership Novice / Adept / Expert

I help Young Adults learn about sports and
stories they have never heard before by
Making Sports Documentaries, Sports Blogs
and Sports Shows.
[WHO?] [WHAT?] [HOW?]
PROMISE

CREDENTIALS
Work Experience:
• Packers Beat Writer - Zone Coverage
• Varsity Men’s Basketball Commentary
• Podcast Producer and Host
Education:
• Farmington High School – Diploma - 2022
• Full Sail University – Bachelors in Sportscasting - 2024
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”
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COMPETITION
Aaron Feidt
Industry Experience:
• Published Sports Articles
• Podcasts
• Commentating
Education:
• Farmington High School
• Full Sail Sportscasting Bachelors
Leadership Experience:
• Supervisor at Dicks Sporting Goods
• Project Producer and Editor
Skills and Proficiencies:
• Adobe Creative Suite
• SEO
• Public Speaking
Max Gershon
Overall Online Presence:
• Published Articles
• Linked in
• Instagram
• Tik Tok
HEADSHOT HEADSHOT
Industry Experience:
• Commentating Division 2 Baseball
• Podcasts
• Editing
Education:
• Blue Valley North High School
• Full Sail Sportscasting Bachelors
Leadership Experience:
• High School Baseball
• Leadership Class in High School
Skills and Proficiencies:
• Public Speaking
• Sports Knowledge
• People Person
Overall Online Presence:
• Linked in
• Tik Tok
• Instagram
• 50/100

COMPETITION
Aaron Feidt Clayton Wollner
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes her
Education:
• Sussex Hamilton High School
• Full Sail Sportscasting Bachelors
Leadership Experience:
• Youth Church Group
• Menards Employee
Skills and Proficiencies:
• Public Speaking
• Sports Knowledge
• Work great with people
Overall Online Presence:
• Linked in
• Instagram
Industry Experience:
• Published Sports Articles
• Podcasts
• Commentating
Education:
• Farmington High School
• Full Sail Sportscasting Bachelors
Leadership Experience:
• Supervisor at Dicks Sporting Goods
• Project Producer and Editor
Skills and Proficiencies:
• Adobe Creative Suite
• SEO
• Public Speaking
Overall Online Presence:
• Published Articles
• Linked in
• Instagram
• Tik Tok

BRAND POSITION
For [Young Adults] who [Want to learn about
Sports stories], I provide [Interesting never before
heard stories] because [The best part about the
sports is the stories they tell.]
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organizations
• Writing Sprint – Creative Writing Club
‣ Tuesday March 7th | Full Sail University
• DIY Lighting for Video
‣ March 17 | Full Sail University
• The Business of College Sports
‣ March 24th 9am | Full Sail University
Digital Marketing
• Primary Content: Weekly Podcast content for the reoccurring
viewers and then my documentary style videos as they come
out
• Primary Tools: YouTube, TikTok, Instagram, Linked in
• Website: By Showcasing my work and projects
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PROFESSIONAL DEVELOPMENT
Mentor
• A mentor of someone who is in a job or similar spot that
I would like to someday be in, I would like to find him or
her before I graduate in May of 2024.
Formal Education
• Sportscasting Bachelors Full Sail University – May
2024.
Technical Skills
• Writing , November 2021 – July 2022
• Producing, 2020-Present
• Adobe Creative Cloud
Soft Skills
• Sales
• Computer Programming
• Leadership and Management
• Directing

Aaron Feidt
You know that little known sports story? Well, what I do is Make
Documentaries about them In fact, here’s my YouTube Channel
“
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REFERENCES
Sports betting jobs, employment in Remote | indeed.com. Indeed. (n.d.). Retrieved March 6, 2023, from
https://www.indeed.com/q-Sports-Betting-l-Remote-jobs.html
Full Sail One. Events. (n.d.). Retrieved March 5, 2023, from https://one.fullsail.edu
Aaron Nagler - Canada | professional profile | linkedin. Linkedin. (n.d.). Retrieved March 6, 2023, from
https://ca.linkedin.com/in/aaron-nagler-captain-guide
Tyler Dewaard - Iowa track & field team videographer ... - linkedin. (n.d.). Retrieved March 6, 2023, from
https://www.linkedin.com/in/tylerdewaard