Abbie - BrightonSEO.pdf

A
Abbie84
••
Abbie - BrightonSEO.pdf
KEEPING SEO AT THE @ABBJOHNO Relevancy Trends News Market REACTIVE STRATEGY OF
AGENDA REACTIVE STRATEGY EXAMPLES SEO & REACTIVITY What is a reactive digital PR strategy? Putting the concept into real life use. The 3 questions that will help keep it SEO-centric @ABBJOHNO
REACTIVE PR @ABBJOHNO NEWS AGENDA TRENDS DATA
REACTIVE PR AND YOUR SEO STRATEGY EEAT TARGET AUDIENCE REPORTING OBJECTIVES @ABBJOHNO
WHAT MORE IT ADDS TO YOUR SEO BUDGET TARGET AUDIENCE CREATIVITY SPEED @ABBJOHNO
CONSOLIDATING SEO FUNDAMENTALS IN REACTIVE PR Keywords SERPs Relevancy Helpful Content Backlinks @ABBJOHNO
3 KEY Q'S TO SUCCESSFUL SEO-CENTRIC REACTIVE PR IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
IS IT RELEVANT TO THE TARGET AUDIENCE? 1 COULD IT LAND IN PUBLICATIONS THEY READ? IS IT SUPPORTED BY WHAT THEY'RE SEARCHING FOR ON GOOGLE? IS IT RELEVANT TO THEIR INTERESTS? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 DOES IT LINK TO RELEVANT TARGET KEYWORDS? IS THERE EXISTING CONTENT THAT IS RELATIVE? WILL IT DRIVE TOPICAL AUTHORITY? @ABBJOHNO
IS IT AN ORIGINAL ANGLE? 3 IS IT PR-ABLE TO DRIVE BRAND AWARENESS? IS IT A USEFUL ANGLE FOR ENTERTAINMENT OR EDUCATION? IS IT ORIGINAL CONTENT? @ABBJOHNO
LET'S ANALYSE Let's apply these three tactics to existing reactive PR campaigns and see whether they're really great coverage or SEO-centric, really great coverage @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1
THANK YOU @ABBJOHNO Strive for relevancy and you won't go wrong!
1 de 23

Abbie - BrightonSEO.pdf

••
Descargar para leer sin conexión
Marketing

How to keep SEO at the heart of your reactive PR strategy Wednesday 13 September - PR and Link Building Show at Brighton SEO Fringe

A
Abbie84

Recomendados

How to properly use SEO, branding and brand protection to lower your CPA (4).pdf por
How to properly use SEO, branding and brand protection to lower your CPA (4).pdfHow to properly use SEO, branding and brand protection to lower your CPA (4).pdf
How to properly use SEO, branding and brand protection to lower your CPA (4).pdfIvanaFlynn1
139 vistas•44 diapositivas
EAT: Have We Been Looking At It Backwards por
EAT: Have We Been Looking At It BackwardsEAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It BackwardsEdwardZiubrzynski1
2.1K vistas•46 diapositivas
Entities in SEO por
Entities in SEOEntities in SEO
Entities in SEODixon Jones
306 vistas•38 diapositivas
BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO Strategy por
BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO StrategyBrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO Strategy
BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO StrategySara Fernández Carmona
456 vistas•37 diapositivas
How to Skyrocket Your SEO Performance with Topic Clusters por
How to Skyrocket Your SEO Performance with Topic ClustersHow to Skyrocket Your SEO Performance with Topic Clusters
How to Skyrocket Your SEO Performance with Topic ClustersMartin Hayman
244 vistas•74 diapositivas
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ... por
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
3.9K vistas•62 diapositivas

Más contenido relacionado

La actualidad más candente

Agile SEO: Prioritise SEO Activities with Cadence and Risk Radius por
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusAgile SEO: Prioritise SEO Activities with Cadence and Risk Radius
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
1.1K vistas•75 diapositivas
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework por
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkAleyda Solís
12.6K vistas•61 diapositivas
Brighton SEO April 2022 - Automate the technical SEO stuff por
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffMichael Van Den Reym
6.3K vistas•81 diapositivas
How To EAT Links.pptx por
How To EAT Links.pptxHow To EAT Links.pptx
How To EAT Links.pptxDixon Jones
1.6K vistas•27 diapositivas
How SEO changes, as we say bye bye to cookies por
How SEO changes, as we say bye bye to cookiesHow SEO changes, as we say bye bye to cookies
How SEO changes, as we say bye bye to cookiesAccuraCast
485 vistas•31 diapositivas
How to go after the long tail keywords (and why it matters!) por
How to go after the long tail keywords (and why it matters!)How to go after the long tail keywords (and why it matters!)
How to go after the long tail keywords (and why it matters!)PaolaDidone
2.3K vistas•75 diapositivas

La actualidad más candente(20)

Agile SEO: Prioritise SEO Activities with Cadence and Risk Radius por Parth Suba
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusAgile SEO: Prioritise SEO Activities with Cadence and Risk Radius
Agile SEO: Prioritise SEO Activities with Cadence and Risk Radius
Parth Suba•1.1K vistas
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework por Aleyda Solís
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Aleyda Solís•12.6K vistas
Brighton SEO April 2022 - Automate the technical SEO stuff por Michael Van Den Reym
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
Michael Van Den Reym•6.3K vistas
How To EAT Links.pptx por Dixon Jones
How To EAT Links.pptxHow To EAT Links.pptx
How To EAT Links.pptx
Dixon Jones•1.6K vistas
How SEO changes, as we say bye bye to cookies por AccuraCast
How SEO changes, as we say bye bye to cookiesHow SEO changes, as we say bye bye to cookies
How SEO changes, as we say bye bye to cookies
AccuraCast•485 vistas
How to go after the long tail keywords (and why it matters!) por PaolaDidone
How to go after the long tail keywords (and why it matters!)How to go after the long tail keywords (and why it matters!)
How to go after the long tail keywords (and why it matters!)
PaolaDidone•2.3K vistas
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022) por Gianna Brachetti-Truskawa 🐙
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
Gianna Brachetti-Truskawa 🐙•828 vistas
Python For SEO specialists and Content Marketing - Hand in Hand por Dido Grigorov
Python For SEO specialists and Content Marketing - Hand in HandPython For SEO specialists and Content Marketing - Hand in Hand
Python For SEO specialists and Content Marketing - Hand in Hand
Dido Grigorov•453 vistas
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S... por Isa Lavs
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...
Isa Lavs•2.5K vistas
Shining a light on the dark funnel por Riaz Kanani
Shining a light on the dark funnelShining a light on the dark funnel
Shining a light on the dark funnel
Riaz Kanani•302 vistas
How to get your search, brand, PR and social efforts to work together - Steph... por Rise at Seven
How to get your search, brand, PR and social efforts to work together - Steph...How to get your search, brand, PR and social efforts to work together - Steph...
How to get your search, brand, PR and social efforts to work together - Steph...
Rise at Seven•13.7K vistas
How to automate a long tail SEO strategy for ecommerce por PierreOlivierDanhaiv1
How to automate a long tail SEO strategy for ecommerceHow to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerce
PierreOlivierDanhaiv1•183 vistas
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf por 🇺🇲 🇬🇧 Kara Thurkettle
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
🇺🇲 🇬🇧 Kara Thurkettle•2.6K vistas
The Full Scoop on Google's Title Rewrites por Mordy Oberstein
The Full Scoop on Google's Title RewritesThe Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title Rewrites
Mordy Oberstein•4.1K vistas
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf por Himani Kankaria
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
Himani Kankaria•1.3K vistas
The Quickest Win in SEO – How to do Internal Linking the Right Way por Martin Hayman
The Quickest Win in SEO – How to do Internal Linking the Right WayThe Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right Way
Martin Hayman•11.5K vistas
Improving Crawling and Indexing using Real-Time Log File Insights por Steven van Vessum
Improving Crawling and Indexing using Real-Time Log File InsightsImproving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File Insights
Steven van Vessum•2K vistas
Menstrual Health in SEO (BrightonSEO Spring 2022) por Chloe Smith
Menstrual Health in SEO (BrightonSEO Spring 2022) Menstrual Health in SEO (BrightonSEO Spring 2022)
Menstrual Health in SEO (BrightonSEO Spring 2022)
Chloe Smith•3.7K vistas
Adriana Stein - BrightonSEOApril2022- How to Determine Search Intent for a B2... por AdrianaStein2
Adriana Stein - BrightonSEOApril2022- How to Determine Search Intent for a B2...Adriana Stein - BrightonSEOApril2022- How to Determine Search Intent for a B2...
Adriana Stein - BrightonSEOApril2022- How to Determine Search Intent for a B2...
AdrianaStein2•2.6K vistas
Content Prioritisation: Approaching infinite opportunities with finite resour... por Colebrook
Content Prioritisation: Approaching infinite opportunities with finite resour...Content Prioritisation: Approaching infinite opportunities with finite resour...
Content Prioritisation: Approaching infinite opportunities with finite resour...
Colebrook•437 vistas

Similar a Abbie - BrightonSEO.pdf

Social Media Trends in 2018 por
Social Media Trends in 2018Social Media Trends in 2018
Social Media Trends in 2018Jeraldine Phneah
6.3K vistas•38 diapositivas
Liverpool HubSpot User Group - June 2017 por
Liverpool HubSpot User Group - June 2017Liverpool HubSpot User Group - June 2017
Liverpool HubSpot User Group - June 2017Stewart Bennett
404 vistas•68 diapositivas
Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar por
Digital Marketing Strategies - AppFolio/Sprout Marketing WebinarDigital Marketing Strategies - AppFolio/Sprout Marketing Webinar
Digital Marketing Strategies - AppFolio/Sprout Marketing WebinarAppFolio
3.9K vistas•74 diapositivas
Big babol por
Big babolBig babol
Big babolIffath Mahjabeen Iqbal Raima
1.1K vistas•27 diapositivas
The 2016 Framework for Evaluating Content Marketing Software por
The 2016 Framework for Evaluating Content Marketing SoftwareThe 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
2.3K vistas•68 diapositivas
Marketing to Millennials: Strategies & Tactics - Outdoor Retailer 2014 por
Marketing to Millennials: Strategies & Tactics - Outdoor Retailer 2014Marketing to Millennials: Strategies & Tactics - Outdoor Retailer 2014
Marketing to Millennials: Strategies & Tactics - Outdoor Retailer 2014Anthony Piwarun
1.6K vistas•50 diapositivas

Similar a Abbie - BrightonSEO.pdf(20)

Social Media Trends in 2018 por Jeraldine Phneah
Social Media Trends in 2018Social Media Trends in 2018
Social Media Trends in 2018
Jeraldine Phneah•6.3K vistas
Liverpool HubSpot User Group - June 2017 por Stewart Bennett
Liverpool HubSpot User Group - June 2017Liverpool HubSpot User Group - June 2017
Liverpool HubSpot User Group - June 2017
Stewart Bennett•404 vistas
Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar por AppFolio
Digital Marketing Strategies - AppFolio/Sprout Marketing WebinarDigital Marketing Strategies - AppFolio/Sprout Marketing Webinar
Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar
AppFolio•3.9K vistas
Big babol por Iffath Mahjabeen Iqbal Raima
Big babolBig babol
Big babol
Iffath Mahjabeen Iqbal Raima•1.1K vistas
The 2016 Framework for Evaluating Content Marketing Software por Uberflip
The 2016 Framework for Evaluating Content Marketing SoftwareThe 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing Software
Uberflip•2.3K vistas
Marketing to Millennials: Strategies & Tactics - Outdoor Retailer 2014 por Anthony Piwarun
Marketing to Millennials: Strategies & Tactics - Outdoor Retailer 2014Marketing to Millennials: Strategies & Tactics - Outdoor Retailer 2014
Marketing to Millennials: Strategies & Tactics - Outdoor Retailer 2014
Anthony Piwarun•1.6K vistas
What purpose does a business blog serve? por Kenny Eliason
What purpose does a business blog serve?What purpose does a business blog serve?
What purpose does a business blog serve?
Kenny Eliason•510 vistas
Writing News for Mobile - Tony Gonzalez - Murfreesboro, TN - Sept. 30-Oct. 1,... por News Leaders Association's NewsTrain
Writing News for Mobile - Tony Gonzalez - Murfreesboro, TN - Sept. 30-Oct. 1,...Writing News for Mobile - Tony Gonzalez - Murfreesboro, TN - Sept. 30-Oct. 1,...
Writing News for Mobile - Tony Gonzalez - Murfreesboro, TN - Sept. 30-Oct. 1,...
News Leaders Association's NewsTrain•277 vistas
Making Inbound PR Happen por Iliyana Stareva
Making Inbound PR HappenMaking Inbound PR Happen
Making Inbound PR Happen
Iliyana Stareva•410 vistas
In-House Marketing The Ultimate Team Sport by Simon Heseltine por Utah Digital Marketing Collective
In-House Marketing The Ultimate Team Sport by Simon HeseltineIn-House Marketing The Ultimate Team Sport by Simon Heseltine
In-House Marketing The Ultimate Team Sport by Simon Heseltine
Utah Digital Marketing Collective•185 vistas
Growing and Protecting Brand Value on Social Media por NetBase Solutions Inc.
Growing and Protecting Brand Value on Social MediaGrowing and Protecting Brand Value on Social Media
Growing and Protecting Brand Value on Social Media
NetBase Solutions Inc.•459 vistas
What KPIs should SEOs work towards? | BSEO September 2021 por Alice Logan
What KPIs should SEOs work towards? | BSEO September 2021 What KPIs should SEOs work towards? | BSEO September 2021
What KPIs should SEOs work towards? | BSEO September 2021
Alice Logan•859 vistas
Top 10 Tried & True SEO Tactics por RKG
Top 10 Tried & True SEO TacticsTop 10 Tried & True SEO Tactics
Top 10 Tried & True SEO Tactics
RKG•1.4K vistas
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ... por Uberflip
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
Uberflip•1.2K vistas
Dmas skbs slides por Elijah Consulting Pte Ltd / Worldwide
Dmas skbs slidesDmas skbs slides
Dmas skbs slides
Elijah Consulting Pte Ltd / Worldwide•211 vistas
Pepsi IPL Brand Buzz Report por Sandip Maiti
Pepsi IPL Brand Buzz ReportPepsi IPL Brand Buzz Report
Pepsi IPL Brand Buzz Report
Sandip Maiti•3.5K vistas
Pepsi IPL Brand Buzz Report por BrandBuzzIndex
Pepsi IPL Brand Buzz ReportPepsi IPL Brand Buzz Report
Pepsi IPL Brand Buzz Report
BrandBuzzIndex•860 vistas
Instant Content Marketing Success Presentation por Instant E-Training
Instant Content Marketing Success PresentationInstant Content Marketing Success Presentation
Instant Content Marketing Success Presentation
Instant E-Training•826 vistas
From Discovery to Checkout: Don't Let Them Leave You On Read | #SMWONE 2020 por Joelle Irvine
From Discovery to Checkout: Don't Let Them Leave You On Read | #SMWONE 2020From Discovery to Checkout: Don't Let Them Leave You On Read | #SMWONE 2020
From Discovery to Checkout: Don't Let Them Leave You On Read | #SMWONE 2020
Joelle Irvine•367 vistas
Get The Look: Improve the Shopper Experience with Visual Search Optimization ... por Joelle Irvine
Get The Look: Improve the Shopper Experience with Visual Search Optimization ...Get The Look: Improve the Shopper Experience with Visual Search Optimization ...
Get The Look: Improve the Shopper Experience with Visual Search Optimization ...
Joelle Irvine•3.6K vistas

Último

Email Marketing KPI Report por
Email Marketing KPI ReportEmail Marketing KPI Report
Email Marketing KPI ReportAnna Sharma
6 vistas•14 diapositivas
November 2023 - Partners meeting group por
November 2023 - Partners meeting groupNovember 2023 - Partners meeting group
November 2023 - Partners meeting groupVbout.com
35 vistas•20 diapositivas
Digital Marketing.pdf por
Digital Marketing.pdfDigital Marketing.pdf
Digital Marketing.pdfAbhishek Shahane
51 vistas•22 diapositivas
Marketing Stories 2023 - Year in Review.pdf por
Marketing Stories 2023 - Year in Review.pdfMarketing Stories 2023 - Year in Review.pdf
Marketing Stories 2023 - Year in Review.pdfDigital Uncovered
79 vistas•22 diapositivas
Market Segmentation por
Market SegmentationMarket Segmentation
Market Segmentationkennethrakes
19 vistas•12 diapositivas
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com) por
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Daniel Pirciu
10 vistas•9 diapositivas

Último(20)

Email Marketing KPI Report por Anna Sharma
Email Marketing KPI ReportEmail Marketing KPI Report
Email Marketing KPI Report
Anna Sharma•6 vistas
November 2023 - Partners meeting group por Vbout.com
November 2023 - Partners meeting groupNovember 2023 - Partners meeting group
November 2023 - Partners meeting group
Vbout.com•35 vistas
Digital Marketing.pdf por Abhishek Shahane
Digital Marketing.pdfDigital Marketing.pdf
Digital Marketing.pdf
Abhishek Shahane •51 vistas
Marketing Stories 2023 - Year in Review.pdf por Digital Uncovered
Marketing Stories 2023 - Year in Review.pdfMarketing Stories 2023 - Year in Review.pdf
Marketing Stories 2023 - Year in Review.pdf
Digital Uncovered•79 vistas
Market Segmentation por kennethrakes
Market SegmentationMarket Segmentation
Market Segmentation
kennethrakes•19 vistas
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com) por Daniel Pirciu
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Daniel Pirciu•10 vistas
Digital Marketing Tips to Survive the Global Inflation por Jomer Gregorio
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global Inflation
Jomer Gregorio•9 vistas
The Canvas of Creative Mastery Newsletter_November 2023 por AmirYakdi
The Canvas of Creative Mastery Newsletter_November 2023The Canvas of Creative Mastery Newsletter_November 2023
The Canvas of Creative Mastery Newsletter_November 2023
AmirYakdi•116 vistas
Unlocking Growth in the Digital Age - A Digital Marketing Plan for SMEs in 2024 por Partha Dutta
Unlocking Growth in the Digital Age - A Digital Marketing Plan for SMEs in 2024Unlocking Growth in the Digital Age - A Digital Marketing Plan for SMEs in 2024
Unlocking Growth in the Digital Age - A Digital Marketing Plan for SMEs in 2024
Partha Dutta•8 vistas
AI + Marketing Trends 2024 por Antony Mayfield
AI + Marketing Trends 2024 AI + Marketing Trends 2024
AI + Marketing Trends 2024
Antony Mayfield•17 vistas
AZoNetwork Editorial Calendar 2024.pdf por Rebecca731061
AZoNetwork Editorial Calendar 2024.pdfAZoNetwork Editorial Calendar 2024.pdf
AZoNetwork Editorial Calendar 2024.pdf
Rebecca731061•27 vistas
London HUG - Do More With SMS For HubSpot por Whitehat Inbound Marketing Agency
London HUG - Do More With SMS For HubSpot London HUG - Do More With SMS For HubSpot
London HUG - Do More With SMS For HubSpot
Whitehat Inbound Marketing Agency•8 vistas
Angel Digital Marketing por angeldigitalmarketin
Angel Digital MarketingAngel Digital Marketing
Angel Digital Marketing
angeldigitalmarketin•105 vistas
Kate Fuad - Marketing Portfolio por katherinefuad
Kate Fuad - Marketing PortfolioKate Fuad - Marketing Portfolio
Kate Fuad - Marketing Portfolio
katherinefuad•11 vistas
16.2 Distribution through Intermediaries.pdf por RitikSharma251462
16.2 Distribution through Intermediaries.pdf16.2 Distribution through Intermediaries.pdf
16.2 Distribution through Intermediaries.pdf
RitikSharma251462•7 vistas
DI and Indian Advertising 2023 por Social Samosa
DI and Indian Advertising 2023DI and Indian Advertising 2023
DI and Indian Advertising 2023
Social Samosa•151 vistas
Branding Proposal for Company.pptx por DSOMGuy
Branding Proposal for Company.pptxBranding Proposal for Company.pptx
Branding Proposal for Company.pptx
DSOMGuy•6 vistas
How to create and present logo. pdf por Gaurav Singh
How to create and present logo. pdfHow to create and present logo. pdf
How to create and present logo. pdf
Gaurav Singh•25 vistas
BLOOM_November2023.pdf por BalmerLawrie
BLOOM_November2023.pdfBLOOM_November2023.pdf
BLOOM_November2023.pdf
BalmerLawrie•107 vistas
GDPR Compliant Growth Hacks (TheBootstrappedWay.com) por Daniel Pirciu
GDPR Compliant Growth Hacks (TheBootstrappedWay.com)GDPR Compliant Growth Hacks (TheBootstrappedWay.com)
GDPR Compliant Growth Hacks (TheBootstrappedWay.com)
Daniel Pirciu•6 vistas

Abbie - BrightonSEO.pdf

  • 3. AGENDA REACTIVE STRATEGY EXAMPLES SEO & REACTIVITY What is a reactive digital PR strategy? Putting the concept into real life use. The 3 questions that will help keep it SEO-centric @ABBJOHNO
  • 5. REACTIVE PR AND YOUR SEO STRATEGY EEAT TARGET AUDIENCE REPORTING OBJECTIVES @ABBJOHNO
  • 6. WHAT MORE IT ADDS TO YOUR SEO BUDGET TARGET AUDIENCE CREATIVITY SPEED @ABBJOHNO
  • 8. 3 KEY Q'S TO SUCCESSFUL SEO-CENTRIC REACTIVE PR IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
  • 9. IS IT RELEVANT TO THE TARGET AUDIENCE? 1 COULD IT LAND IN PUBLICATIONS THEY READ? IS IT SUPPORTED BY WHAT THEY'RE SEARCHING FOR ON GOOGLE? IS IT RELEVANT TO THEIR INTERESTS? @ABBJOHNO
  • 10. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 DOES IT LINK TO RELEVANT TARGET KEYWORDS? IS THERE EXISTING CONTENT THAT IS RELATIVE? WILL IT DRIVE TOPICAL AUTHORITY? @ABBJOHNO
  • 11. IS IT AN ORIGINAL ANGLE? 3 IS IT PR-ABLE TO DRIVE BRAND AWARENESS? IS IT A USEFUL ANGLE FOR ENTERTAINMENT OR EDUCATION? IS IT ORIGINAL CONTENT? @ABBJOHNO
  • 12. LET'S ANALYSE Let's apply these three tactics to existing reactive PR campaigns and see whether they're really great coverage or SEO-centric, really great coverage @ABBJOHNO
  • 13. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
  • 14. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 15. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 16. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 17. SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1
  • 18. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
  • 19. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 20. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 21. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 22. SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1