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1. WHAT IS COMMUNICATION?

2. According to WOOD (2004)
PROCESS SYSTEMIC
SYMBOLIC INVOLVES
MEANING
COMMUNICATION IS…

3. THE PROCESS OF COMMUNICATION
is the of the message that is
encoded into symbols that are verbal and/or nonverbal.
is any the speaker/sender wants
to communicate by using a medium.
is the in which the speaker/sender
conveys the message
is the , method or means of sending or
expressing the message: (a) five senses (b) sound and
light waves (c) digital audio and video signals
Stage 1: Sending the Message

4. THE PROCESS OF COMMUNICATION
in the medium
desired through the chosen channel
is the
No two people can exactly have the same frame of
reference. It varies from person to person.
is the in which
communication takes place.
anything that impedes in
the way of accurately sending, receiving and interpreting
the message.
Stage 2: Receiving the Message

5. NOISE
INTERNAL
Sender - - -/- - - Receiver
EXTERNAL
Environment

7. COMMUNICATION MODELS
Shannon and Weaver’s Communication Model
Intended to show how radio and telephone technologies
function.

8. COMMUNICATION MODELS
Wiener’s Interactive Model of Communication
This is a variant of Shannon and Weaver’s model that contains Wiener’s
inclusion of feedback, which makes the model a two-way interchange of
ideas.

9. COMMUNICATION MODELS
Schramm’s Communication Model
It seeks to explain how meaning is transferred between individuals,
corporations and others, is the most commonly taught and widely used
theory of communication.

10. What do
means?
McCornack, 2010: “life
experiences, attitudes,
values, and beliefs that
each communicator
brings to an interaction
and that shape how
messages are sent and
received.”

11. COMMUNICATION MODELS
Intermediary/Gatekeeper Model of
Communication
This is frequently used in Mass Communication, focuses on the role of
or gatekeepers in the communication process
Editors, moderators, aggregators

12. Identify and explain the communication model
described in the following scenarios or situations
1.
The editor-in-chief of a magazine decides
decides to pull out one article because the
because the topic is too sensitive for its
for its readers.

13. Identify and explain the communication model
described in the following scenarios or situations
2.
A call center agent persuades a client
client through phone to purchase a new
new product from their company.

14. Identify and explain the communication model
described in the following scenarios or situations
3.
High school best friends, Michael and
and Annalisa met again after 20 years. They
years. They reminisced about their high
high school days and shared common
common experiences.

15. Identify and explain the communication model
described in the following scenarios or situations
4.
A well-known TV news anchor reports from a
from a remote area where the signal is
is erratic. Therefore, TV viewers had a
a problem understanding the news because of
because of the unclear signal.

16. Identify and explain the communication model
described in the following scenarios or situations
5.
A daughter sends a text message to her mother and
mother and asks for permission to go to her
her classmate’s house after school to finish a
finish a particular project. The daughter finds it
finds it difficult to decide if she can go because her
because her mother has not replied to her message
message yet.