1.
Go Slow
To Go fast

2.
A Cup of Tea
Nan-in, a Japanese master during the Meiji era (1868-1912), received a university
professor who came to inquire about Zen.
Nan-in served tea. He poured his visitor’s cup full, and then kept on pouring.
The professor watched the overflow until he no longer could restrain himself. “It is
overfull. No more will go in!”
“Like this cup,” Nan-in said, “you are full of your own opinions and speculations. How can I
show you Zen unless you first empty your cup?”

3.
I am …
I work for...or I like…
I am here for...
Introduction

4.
Agenda
Part 1
Part 2
Part 3
Conclusion
What is design thinking?
What makes a good design thinker?
Integrating Design thinking in your startup

5.
What is Design?
It’s a process by which artifact is brought into the existence.
“Design is art that people use”
Ellen Lupten

6.
What is Design Thinking?

7.
Design thinking The term was popularised by design firm IDEO and was
originally introduced as an innovative problem solving approach. However, as it
has received increased exposure over the years, it has grown to encompass much
more.

8.
Design thinking has the ability to influence the way companies not only view
challenges, but goes on to effect the solution they eventually reach. However,
while design thinking has proved popular, its definition has always been elusive;
something designers have understood tacitly, but struggled to explain to those
outside of the industry.

9.
Three type of Problems
1
Known Knowns
You know how to solve
them
2
Known Unknowns
You know ways to find out
how to solve them
3
Unknowns
Unknowns
You don’t know how to
solve them as you don’t
know the root cause

10.
Three type of Problems
1
Known Knowns
You know how to solve
them
2
Known Unknowns
You know ways to find out
how to solve them
3
Unknowns
Unknowns
You don’t know how to
solve them as you don’t
know the root cause
Blindspots

11.
“A wicked problem is a problem that is difficult or impossible to solve
because of incomplete, contradictory, and changing requirements that
are often difficult to recognize. The use of the term "wicked" here has
come to denote resistance to resolution, rather than evil.”

12.
Innovation!

13.
Known Knowns
Bad weather during flight!
Turn off auto pilot.
Required activities
Execution & implementation
Required mindset
Checklist thinking

14.
Known Knowns
Bad weather during flight!
Turn off auto pilot.
Required activities
Execution & implementation
Required mindset
Checklist thinking
Known Unknowns
My smartphone crashed. What
could have caused it?
Required activities
Test, search, sort, solve
Required mindset
Analytical thinking

15.
Known Knowns
Bad weather during flight!
Turn off auto pilot.
Known Unknowns
My smartphone crashed. What
could have caused it?
Big Unknowns
Customer ignore my product?
How can I understand why?
Required activities
Execution & implementation
Required mindset
Checklist thinking
Required activities
Test, search, sort, solve
Required mindset
Analytical thinking
Required activities
Immersion, engagement
Required mindset
Design thinking
Wicked problems

16.
Eric Ries “Lean startups”
“Startup is a human institution, to
create something new, under
conditions of extreme uncertainties.”

17.
Innovation is believing that the best
solution is yet to be found.

18.
Willingness to
Fail early and Fail often.

19.
Unfortunately, that’s not what we
learnt at school.

20.
What we learnt? Why we fear?
School Life
Mistakes are punished. Failures is not
tolerated.
Questions are given to us, we just need to find
answers.
Knowledge and certainty foster confidence.
Real Life
Mistakes are learning experiences. Failure
breeds success.
Ask amazing questions, find best answers
Intuition and imagination create potential for
using knowledge

21.
Want to get out of this fear cycle?

22.
Problem Solving
Doing the thing right
Problem finding
Doing the right thing
Design thinking helps you with solving right
problems
Design thinking
Lean Start-up
Agile Execute

23.
Design thinking
“A process of Creative and critical thinking that allows information and ideas to
be organized, decisions to be made, situations to be improved, and knowledge
to be gained”
Charles Burnette

24.
Design thinking combines
Creative and Analytical thinking

25.
Design thinking is Abductive
& Deductive in nature

26.
Being Deductive means using past
knowledge, data and information to
solve current problems

27.
Being Abductive means imagining and
visualizing a future that should yet
exist.

28.
Abductive thinking means making educated guesses based on an incomplete set
of information.
Coming up with the most likely explanation and solution – much like a
well-thought out TV drama.
“Think Sherlock Holmes, he has certain facts, plots the rest out and then uses
abductive leaps to join clues together.”
In fact, it's abductive reasoning that typically generates great bounds of
innovation (rather than incremental improvements). It’s a skill that can be
developed and finessed over time to produce great results and is how some of the
best designers work.

29.
Abductive thinking allows user of this process to find new and better solutions
(or innovations) to problems, by thinking big and exploring all of the possibilities
– and then narrowing those ideas, to identify the best solution(s).

30.
Yesterday
Experiences
Patterns
Stories
Observations
Imagination
Possibilities
Stories
Uncertainty
Innovation
Tomorrow

31.
Questions & Break!

32.
What makes a good design thinker?

33.
Anyone can be a designer
Anyone can be a good design thinker

34.
An observing eye and constant
sense of wonder

35.
An empathetic attitude toward people’s
behaviour and habits.

36.
A questioning mindset that goes
beyond the obvious.

37.
Patience to remain in problem space
until the rights questions are identified.

38.
Define & embrace constraints as part
of design process
The main difference between a rocket and a bomb is former one is
controlled.

39.
Holistic approach to problem solving.

40.
A passion for collaboration.

41.
People/human centered
Highly creative
Hands on
Iterative

42.
Questions & Break!

43.
So how does startup integrate the
design thinking in its process?

44.
Problem Definition
Business acumen
Personality & team
Strategic foresight
Business acumen
Business model innovation
Strategic foresight
User behaviour & design
User behaviour & design
User behaviour & design
Strategic foresight
User behaviour & design
Personality & team
Strategic foresight
Strategic foresight
42%
29%
23%
19%
18%
17%
17%
17%
14%
14%
14%
13%
9%
9%
8%
Solve the Wrong problem
Run out of cash
Not the right team
Outcompeted
Pricing/cost
Poor business model
Bad Pivot
Poor product
No customer focus
Poor marketing
Timing
Lost focus
Lack of passion
No investors
Do not leverage advisors
and networks
Where is design thinking required?
Forbes Data March 2016

45.
Integrating design thinking in your
Organization

46.
It's not just designer’s role: It’s
everyone’s role

47.
Create a design friendly environment
Remove walls between people
Communication is the key.

48.
Design is not about products;
it’s about the people.
Think beyond tasks;
Their Lives, challenges, dreams.
User journey starts long before they click the button.

49.
1. Understand & define problem you
are trying to solve
Take a lot of time to ask a lot annoying WHY questions
And don’t move to solution space too soon

50.
Distributed Cognition

51.
Designers think with..

52.
Post its

53.
Walls
(Extension of memory)

54.
Why?
Frees up the memory
Allows us to see connections
Share insights and understanding

55.
Affinity Groups

56.
Insights into Data
Chunking
Relationships
Frequency
Pain/Gain matrix

57.
Empathy Maps

58.
Other Mapping Frameworks
Mental models
Participatory roadmap
Design canvas model
BMC

59.
2. Create quick & crude prototypes
and You don’t need to know how to draw in order to sketch
Prototypes create conversations.
The sooner they work, the sooner you realise what your product needs to be.

60.
Prototypes

61.
“What I hear, I forget
What I see, I remember
What I do, I understand”
Lao Tse

62.
Refine your prototypes until it becomes
like a movie trailer for your product
It will always remind you of your story. Don’t worry about it to be too
functional or aesthetically pleasing

63.
3. Validating
Build to learn, test all your hypothesis..

64.
Usability testing

65.
Design thinking
From
MAKING
PEOPLE
WANT
THINGS
Marketing and digital advertising
To
MAKING
THINGS
PEOPLE
WANT
Product design and digital services

66.
Questions & Break!

67.
Ralph Waldo Emerson’s Essay on
Self-Reliance
“A foolish consistency is the hobgoblin of little minds, adored by little
statesmen and philosophers and divines. With consistency a great soul has
simply nothing to do. He may as well concern himself with his shadow on
the wall. Speak what you think now in hard words, and to-morrow speak
what to-morrow thinks in hard words again, though it contradict every
thing you said to-day.--'Ah, so you shall be sure to be misunderstood.'--Is it
so bad, then, to be misunderstood? Pythagoras was misunderstood, and
Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton,
and every pure and wise spirit that ever took flesh.
To be great is to be misunderstood.”

68.
A Foolish Consistency is the Hobgoblin
of Little Minds…
…TO BE GREAT IS TO BE MISUNDERSTOOD.

69.
Abductive thinking! Question deductive thinking!
Observe behaviour and feelings
Look beyond solutions!
Distributed cognition (Use post-its & Walls)
Create quick prototype and validate with real user!
Be creative in problem solving!
Remember!

70.
via twitter
Abhinav Soni: @_abhinavsoni12
Abhinav Paitandy: @thesinetyst
Connect with us

71.
Au Revoir