29. When our colleagues know who we are
when we’re at our best, the more likely
we can feel like ourselves at work and
express ourselves more authentically.
31. Identify the strengths of every member
of your team - communicate what you
perceive to be your team member’s
biggest strengths, as well as
encouraging them to share what they
think are theirs too.
33. Consider using personality or
psychometric tests to help gain better
insight into each of your team member’s
strengths may lie.
34.
35. In 121 meetings with team members,
feedback on each person’s strengths and
check in on how they’d like to develop
their existing strengths further.
“What would you like to do more of?”
39. Affective neuroscientists Jason
Wright and Jaak Panksepp explain
that one way to activate seeking
system is to create an experimental
“safe zone” that includes play and
supportive bonding.
40. “When work is not framed as an
opportunity to ‘get it right’ on the
first try, workers may be able to learn
in the process and ultimately get it
right more than when work is framed
as an opportunity to perform, shine
or execute perfectly.”
Edmonson (1999)
42. When people frame a task as a
performance situation, it can trigger
anxiety, leading individuals to become
more risk-averse and less willing to
persist than people who frame the same
task as a learning situation and trigger
curiosity...
46. How can I create environments of
psychological safety?
47. 1. No bad ideas. Ideation sessions are not
a chance to “perform” they’re a chance to
explore curiosity and learn more about the
client.
48.
49. 2. Encourage experimentation without fear
of failure - whether it be a new angle or
headline on a pitch, or a new type of idea,
enable your team to experiment and learn
through what works.
50.
51. 3. Make time for play - spend time before
an ideation session going through your
favourite points of inspiration, playing
around with what could work.
52.
53.
54. 4. Go big and validate down. Encourage
ideas to be as big as
possible.
55. ● What’s the main story we’re trying to tell?
● What could journalist’s headlines look like?
● Is this idea relevant to the business’ key areas of
topical authority?
● Can we get the data needed?
● Has anything similar been done before?
● Does it resonate with a wide
enough audience?
● Which journalists could we
see covering this?
● Who gives a s**t?
An 8 step
idea
validation
process for
better
campaign
concepts...
57. It is much more powerful, more
comprehensive and less expensive to
motivate people intrinsically (with
purpose) rather than extrinsically (with
incentives).
67. How can I create a sense of purpose for my
employees?
68. 1. Get inventive about how you can show
your team the impact of the work
they’re doing.
69.
70. 2. Work with different teams (SEO, paid
media and more) to share the impact
links and coverage are having.
71. 3. Regularly have transparent sessions
and catch ups with the team to
communicate wins, growth and the
impact everyone’s work is having on the
business.
