Today’s world is hyper-connected, mobile, social and always on. As we connect to the Internet from anywhere, at anytime, we are drawn deeper into digital life. What’s more, the experiences we have are increasingly tailored to our preferences: likes and dislikes. But, what does this mean for nonprofits? It means changing employee, donor and other stakeholder expectations.

1. Top Technology Trends Affecting Nonprofits
Credit: NTC 2012

2. Speaker
Patricia Tynan
Social Strategist, Marketer, Trend Spotter
Responsible for cultivating the company’s
online presence and engaging prospects
and customers.
Board member at Front Steps, a nonprofit
@thefuturescout
working to end homelessness in Austin,
Public Profile Texas and on the board of the Central Texas
World Future Society.
M.T. in Strategic Foresight from the
University of Houston

3. Agenda
 Learn what STEEP trends are shaping
nonprofits in the next decade, focus on
technology.
 Explore the implications and possibilities.
 What else?

4. Social: Generations
• Does your cause engage
the younger
generation?
• Do you have the right
technology in place to
do so?
Source: http://cdn.trustedpartner.com/docs/library/AchieveMCON2013/Infographs.pdf

5. Social: Generations
• What about the generation
after the “Millennials”? The
Z’s or Homelanders, these
kids are born in a web world
and are raised with
technology. They are truly
digital natives.
• Gen Z’s experience with
Photo Credit: mizzourah1992
iPad Baby 2 Months Old education and consumer
http://youtu.be/HYXQTTb2RvI
technologies will lead to
different, “greater”
expectations.
• Is it a longer term trend?

6. Social: “Kid” Fundraisers
• When is it time to
engage the next
generation?
• Enabled by technology
available, individual
fundraisers are
increasingly effective
in their efforts.
• A virtual lemonade
stand on Alex’s
platform may raise
www.alexslemonade.org thousands.

7. Technology: “The Cloud”
“Any software accessed
over the Internet …
including everything
from Facebook to
Constant Contact to
online accounting
systems and constituent
databases.” via NTEN
Source: http://www.nten.org/research/cloudreport/download

8. Technology: “The Cloud”
• Over 80% of nonprofits surveyed by NTEN use at least one
cloud solution – they just don’t realize it.
– 69% use it for email
– 57% for broadcast email
– 44% for office software
– 41% for data backup
– 40% for constituent databases

9. Technology: Social Media
• Social media is here.
• Grab data from social
applications: donor
information, content or
sentiment.
• Connecting in social
media increases desire
for face-to-face
connections.

10. Technology: Social Media
$10,001 - $25,000 1%
$1,001 - $10,000 2% 1%
$1 - $1,000 14% 5% 3% 2% 2%
None 83% 94% 97% 98% 98%
Twitter YouTube LinkedIn Facebook Google+
What is the value of a Like?
Surveyed nonprofits, estimate over
12 months a like is worth $214.81
Source: http://nonprofitsocialnetworksurvey.com

11. Technology: Social Media
• Example Ticketmaster’s integration with Facebook. Attendees can see
where their friends are sitting and get to know “strangers” in advance.
Think how this can be used for your nonprofit events.

12. Technology: Social Media
• Social media – enhances
or amplifies data.
• New technologies will
automate and “break
down” data silos.
• Hunch is building a Taste
Graph from available social
data that’s “predictive”.
• What’s next?
– A Donor Graph scraped
together from available
online data.
Photo Credit: Hunch.com

13. Technology: Data
01010111 01101001 01101011 • Compiling and
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01100100 01101001 01100001 synthesizing data is
01010111 01101001 01101011
key to understanding
01101001 01110000 01100101 and communicating
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with donors and
01010111 01101001 01101011 prospects.
01101001 01110000 01100101
01100100 01101001 01100001 – How do you collect it?
01010111 01101001 01101011 – What are you asking?
01101001 01110000 01100101
01100100 01101001 01100001 – Where does it go?

14. Technology: Data
It’s here in the for profit world, nonprofit applications are next!
Source: http://www.visualnews.com

15. Technology: Data > Infographics
• Visual representations of
info, data or knowledge.
• Infographic capabilities
beyond a bar chart.
– informationisbeautiful.net
– coolinfographics.com
– visualnews.com
– visual.ly

16. From your website to your grant applications, communicate your
organization’s metrics clearly.
CharityWater.org, a great example, they show the who, what,
where, why, how and outcomes – visually.
Prospective funders and donors know immediately where the
money goes. “100% of all public donations directly fund water
projects.”
Bold visuals in support of each message.
Can you guess their top level outcome measures?
Source: http://www.charitywater.org

17. Technology: Crowdfunding
• Nonprofits are creating their own platforms like Charity Water.
While others are choosing to join platforms to ensure they are
visible. Integration with crowdfunding platforms such as
PleaseFund.Us, Crowdrise, Ammado, or Donors Choose.

18. Technology: Gamification
• 60% of consumers play
a video game online.
• How do you make a
“game” of your
fundraising campaigns?
• “Hit a Homerun” for
the fight against cancer.
– Individual fundraisers
– Different levels and
badges available
– $230K + raised
– 6,900 participants
Source: www.allstar5k-mlb.com

19. Technology - Mobile
• Mobile Apps
• Mobile
Payments
• Mobile Access
…
– Website
– Email
– Social
– Video

20. Mobile - BYOD
By 2014 90% of
organizations will
support corporate apps
on personal devices.
- Gartner
• What’s your strategy?
• Infoworld example,
requires login.
20

21. Technology: Security Risk
• Social networking,
online or cloud
application usage,
mobile browsing and
mobile payments all
put personal data at
risk.

22. Technology: Biometrics
• Already in use in government and military
applications. Biometrics could be used to verify
users of your cloud solutions are who they say.
Photo Credit: National Institute of Standards & Technology Photo Credit: L-1 Identity Solutions, Inc

23. Technology: Facial Recognition
• Security feature.
• Prospecting tool, do they
look generous?
• Capability to instantly
know who’s who at events.
• Carnegie Mellon University
program can pinpoint the
identity of a total stranger
in minutes. Link here.
Photo credit: www.face.com

24. Technology: Voice Translation
• Already available on our
devices: laptops, smart
phones, TV and even game
consoles.
• Voice is a digital signature
and can be used for
authentication.
• Or as an efficiency factor:
Photo Credit: Apple.com voice dictation. Imagine
voice notes or even voice-to-
text “data entry” for your
nonprofit systems.

25. Technology: Tagging & Scanning
QR (Quick Response) codes
scanable codes that help you
connect offline campaign
elements to an online
experience.
Rock the Vote Uses QR
Code T-Shirts to Register 1.5
M Voters.
Rock the Vote Uses QR Code T-Shirts to
Register 1.5 Million Voters How can you incorporate into
your fundraising or even
www.scantovote.org program efforts?

26. Technology: Tagging & Scanning
• To promote safe sex,
Planned Parenthood of
the Great Northwest
(PPGNW) released
55,000 condoms with
wrappers equipped
with a QR code.
• Users check in,
tracking in 48 states
and 6 continents.
Source: www.nydailynews.com/life-style/health/condoms-
qr-code-users-check-in-smartphones-do-it-article-
1.1030325

27. Technology: Sensing
• “Sense Web”
comprised of Voice,
Video, RFID, and the
newest Near Field
Communications (NFC).
• NFC chips allow two
way communication
between objects and
mobile devices.
• Contact info, social info,
contactless payments,
“tickets”, reference info
…
http://www.nfcworld.com/

28. Technology: Sensing
• Biometric sensor
specialist Authentec
introduced a new
fingerprint verification
sensor designed to
protect access to NFC
mobile wallets, in the
future your accounting
or fundraising systems.
* Apple purchased last July for US $356 M
Shown Here: Earlier AES850 sensor is built
into the Toshiba Regza T-01D

29. Technology: Reversal
• Donors want connection to
their digital giving.
• Providing “motivational
objects” is key. Whether it’s
a water bottle as shown
that tracks how many plastic
bottles saved, a t-shirt or
the Livestrong bracelet.
• What objects can engage
and let supporters
experience your brand
physically?

30. Environment: Ubiquitous Computing
• Thanks to Mobile, Cloud, Social, Geolocation, Sensing
and Scanning technologies everywhere you go -
you’ll be able to access data about the environment,
the objects and people in it. All these technologies
are creating what’s called an environment of
“pervasive” or ubiquitous computing.

31. Environment: Ubiquitous Computing
• The most profound technologies are those that
disappear.” Mark Weisser
Today it’s a mobile device, in the longer
term future the device disappears.

32. "We shape our tools
and then our tools
shape us.“
Marshall McLuhan
Photo Credit: Bernard Gotfryd/Getty Images
Via New York Times Online

33. Technology Resources
NTEN.org
• Where the nonprofit technology community meets.
Idealware.org
• A nonprofit, provides thoroughly researched, impartial, and
accessible resources about software to help nonprofits make
smart software decisions.
TechSoup.org
• A nonprofit with a clear focus: providing other nonprofits and
libraries with technology that empowers them to fulfill their
missions and serve their communities.
Google.com