Bill Malloy and Brent Granado are founding general partners at AITV, a venture capital firm that invests in early-stage and medium-growth IT software companies that demonstrate tremendous opportunities for growth.

1. 23 Quotes on
Culture
BILL MALLOY
General Partner
AITV
@bmalloyiii
BRENT GRANADO
General Partner
AITV
@BrentGranado

2. At AITV, we believe great companies are the byproduct
of the culture forged by the founders and employees.
Gathered here are 23 of our favorite quotes on what
culture means to some of the most inspiring founders,
entrepreneurs, business leaders, and visionaries
throughout the course of time.

3. AITV.CO
BRIAN CHESKY, AIRBNB
A company’s culture is
the foundation for
future innovation. An
entrepreneur's job is to
build the foundation.

4. HOWARD SCHULTZ, STARBUCKS
Hiring people is an art,
not a science, and
resumes can’t tell you
whether someone will fit
into a company’s culture.

5. MARC BENIOFF, SALESFORCE
The secret to successful
hiring is this: look for
the people who want
to change the world.

6. DHARMESH SHAH, HUBSPOT
Success is making
those who believed
in you look brilliant.

7. AITV.CO
TODD MCKINNON, OKTA
We’re not looking for
people that want to get
on a rocket and ride it.
We want people that
want to build a rocket.

8. QUINN SLACK, SOURCEGRAPH
Celebrate all parts of the journey -
the late nights, the times you
recovered from mistakes - as much
as the "moments of success" like
launch days, because building a
meaningful company has a lot
more of the former than the latter.

9. ADAM D’ANGELO, QUORA
Focus on the long term, and
always do what’s right to
grow the company and not
make short-term decisions.
And outlast everyone.

10. REID HOFFMAN, LINKEDIN
No matter how brilliant
your mind or strategy, if
you’re playing a solo
game, you’ll always
lose out to a team.

11. DAVID CUMMINGS, PARDOT
Corporate culture is the only
sustainable competitive
advantage that is
completely within the
control of the entrepreneur.

12. TIM COOK, APPLE
It’s about finding your values, and
committing to them. It’s about
finding your North Star. It’s about
making choices. Some are easy.
Some are hard. And some will
make you question everything.

13. WILEY CERILLI, SINGLEPLATFORM
Culture beats
strategy
every time.

14. TRAVIS KALANICK, UBER
Fear is the
disease. Hustle
is the antidote.

15. AITV.CO
JACK MA, ALIBABA
Never give up. Today is
hard, tomorrow will be
worse, but the day after
tomorrow will be
sunshine.

16. SETH GODIN
Turning your passion
into your job is easier
than finding a job that
matches your passion.

17. THOMAS J. WATSON, IBM
To be successful you
have to have your heart
in your business and
your business in your
heart.

18. TONY HSIEH, ZAPPOS
Your culture
is your brand.

19. AITV.CO
JIM COLLINS
Bad decisions
made with good
intentions, are still
bad decisions.

20. MARK ZUCKERBERG, FACEBOOK
Understanding
people IS NOT a
waste of time.

21. STEVE CASE, AOL
The strength of a
team is different
people with different
perspectives.

22. JEFF BEZOS, AMAZON
Entrepreneurs must
be willing to be
misunderstood for
long periods of time.

23. AITV.CO
RAGY THOMAS, SPRINKLR
Culture is what
people do when
the lights are out.

24. STEVE JOBS
It’s not the tools that you
have faith in – tools are
just tools. They work, or
they don’t work. It’s people
you have faith in or not.

25. PALANTIR EMPLOYEE HANDBOOK
Assholes engage in politics,
are impossible to work with,
or are just plain nasty. No
one wants to work with an
asshole, and assholes are not
welcome at Palantir.

26. Bill Malloy and Brent Granado are founding
general partners at AITV, a venture capital firm
that invests in early-stage and medium-growth
IT software companies that demonstrate
tremendous opportunities for growth.
BILL MALLOY
General Partner
AITV
@bmalloyiii
BRENT GRANADO
General Partner
AITV
@BrentGranado