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Growing the Digital Business:
Accenture Mobility Research 2015
Copyright © 2015 Accenture All rights reserved. Accenture, ...
Globally Accenture surveyed nearly
2,000 executives in nine industries and 15 countries
around the world, to explore how c...
3
Introduction
Highlights of our research include:
Copyright © 2015 Accenture All rights reserved.
• Executives are more l...
4
Digital Technologies: The Pathway to Growth
The results indicate executives around the world are aware
of the value of d...
5
Executives Report Making Progress Toward Digital
Many execs have made significant inroads in leveraging digital and
a hi...
Copyright © 2015 Accenture All rights reserved. 6
34% 30% 18%
Analytics Cloud Mobile
Analytics has overtaken mobile as the...
7
More Work Is Needed to Overcome Obstacles to Adoption
Execs acknowledged that more work remains to address
a variety of ...
8
Profitability and Digital: Is There a Link?
One finding from our research
is the potential correlation
between a company...
9
Conversely, those believing their profitability is worse than competitors
were more likely to see digital as a threat an...
10
Conclusion
Executives recognize the promise of digital technologies
and have made progress in adopting them
Copyright ©...
Read the full report at
www.accenture.com/mobility-research
Copyright © 2015 Accenture All rights reserved. 11
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more
than 3...
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Growing the Digital Business: Accenture Mobility Research 2015

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The emergence and adoption of digital technologies - including interactive marketing, analytics, mobility, cloud,

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Growing the Digital Business: Accenture Mobility Research 2015

  1. 1. Growing the Digital Business: Accenture Mobility Research 2015 Copyright © 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
  2. 2. Globally Accenture surveyed nearly 2,000 executives in nine industries and 15 countries around the world, to explore how companies are applying digital technologies to improve their organizations. 2Copyright © 2015 Accenture All rights reserved. www.accenture.com/mobility-research
  3. 3. 3 Introduction Highlights of our research include: Copyright © 2015 Accenture All rights reserved. • Executives are more likely to expect digital technologies to help deliver growth-oriented benefits—such as creating new revenue opportunities and supporting better customer engagement. • Seven in 10 said that digital technologies have greater potential for transformation when implemented together—rather than individually. • Analytics has overtaken mobile as the digital technology seen as the most critical. • A variety of challenges could be holding back broader deployment of digital—with security concerns the most commonly stated. • There’s a potential link between digital adoption and profitability. • Most approaches to digital are not unified, with responsibility for strategy and implementation dispersed across the enterprise. www.accenture.com/mobility-research
  4. 4. 4 Digital Technologies: The Pathway to Growth The results indicate executives around the world are aware of the value of digital and what it can do for their business. Copyright © 2015 Accenture All rights reserved. Top five outcomes of combining multiple digital technologies Create revenue opportunities Increase product/service development speed Increase customer engagement Enable rapid responses to customer demands Enable penetration of new markets 48% 46% 46% 45% 45% www.accenture.com/mobility-research
  5. 5. 5 Executives Report Making Progress Toward Digital Many execs have made significant inroads in leveraging digital and a high number also have Chief Digital Officers in place. Copyright © 2015 Accenture All rights reserved. Progress to date We have made significant inroads in leveraging digital technologies in the past year 87% 87% We have a clear chain of command for making digital technology decisions 80% We have a chief digital officer or comparable role to oversee the use of digital technologies 80% We have one, holistic strategy for moving toward becoming a digital business www.accenture.com/mobility-research
  6. 6. Copyright © 2015 Accenture All rights reserved. 6 34% 30% 18% Analytics Cloud Mobile Analytics has overtaken mobile as the digital technology seen as the most critical The top three were: www.accenture.com/mobility-research
  7. 7. 7 More Work Is Needed to Overcome Obstacles to Adoption Execs acknowledged that more work remains to address a variety of challenges Copyright © 2015 Accenture All rights reserved. The top five challenges were: Security concerns Keeping pace with digital advancements Finding the right technology partners Exploiting the potential of digital Having enough resources to support digital deployments 51% 41% 37% 36% 34% www.accenture.com/mobility-research
  8. 8. 8 Profitability and Digital: Is There a Link? One finding from our research is the potential correlation between a company’s profitability (relative to its competitors) and its approach to and perspectives on digital technologies. Copyright © 2015 Accenture All rights reserved. Expected outcomes for digital differed by company profitability relative to competitors Create new revenue opportunities Increase customer engagement Enable penetration of new markets Enable rapid response to customer demand Increase speed of offering time to market Transform the way our company operates Streamline our operations Enable us to move from being product-orientated to service-orientated 57% 42% 53% 37% 52% 43% 52% 34% 51% 44% 45% 38% 44% 36% 40% 33% More profitable Less profitable www.accenture.com/mobility-research
  9. 9. 9 Conversely, those believing their profitability is worse than competitors were more likely to see digital as a threat and be lagging in digital transformation. Copyright © 2015 Accenture All rights reserved. There is no one budget holder for digital technology implementation Their organization hasn’t even started to think about transforming into a digital business Digital technologies threaten the future of our business 64% 43% 51% 31% 22% 16% More profitable Less profitable Profitability and Digital: Is There a Link? www.accenture.com/mobility-research
  10. 10. 10 Conclusion Executives recognize the promise of digital technologies and have made progress in adopting them Copyright © 2015 Accenture All rights reserved. • The numerous positive benefits executives expect from digital’s use, and the surprisingly high number of chief digital officers in place, reflect considerable optimism in digital. • The correlation we found between digital and profitability further underscores that relationship. • The rise in importance of analytics, signals companies are getting serious about better insights into their business. • Potential pitfalls must be addressed for digital to have more of an impact on business performance, including greater clarity regarding strategy definition and digital decision making. • Pursuing digital technologies in siloes not only risks duplication of effort and resources, but also mutes the impact they could have on business performance. www.accenture.com/mobility-research
  11. 11. Read the full report at www.accenture.com/mobility-research Copyright © 2015 Accenture All rights reserved. 11
  12. 12. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Copyright © 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

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