Beginner Webinar on LinkedIn A Marketing Plan for beginners in business and social media

1. How to Get Started With LinkedIn
With Sue Porter CPLP, CMEC The “Accidental Leader”
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2. Your Social Media Strategy!
 What: Do you hope to accomplish
 How: Which platform is best?
 Why: Choose LinkedIn – I’ll answer
this questions today.
MARKETING PLAN
Gain Influence
Create Strategic
Partners
Build a Network
Find New Customers
Increase Brand
Awareness
Find the best most
experienced team
Develop your team
Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.net
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3. LinkedIn Facts
 FOUNDED in 2002
 PURPOSE: a Social Media site focused for business
where users maintain a list of “connections”, people they
know and trust in business.”. Users may invite anyone to
connect, to be a part of their contact list, even if they aren’t a
site user.
 80 Million Users: In 200 countries
Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.net
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4.  Employers can check into, & find quality
employees
 Employers can list jobs
USERS CAN:
 Discover future partners/joint venture partners
 Test market ideas and products
 Find jobs and research companies
 Gently market to their connections
Ways to Use Your List of Connections:
Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.net
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5. Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.net
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 Job Seekers can review potential company
managers where they may want to work
 Can build a branded profile for public view
 Can follow companies and keep up on what
they’re offering
 Be introduced to a second and third degree
person you would be interested in connecting by
asking for an introduction by your first degree
connection

6. Features Include:
 Gated-Access Approach
 LinkedIn Answers: like Yahoo! Answers
 Linked Groups
 LinkedIn Polls
 LinkedIn Direct Ads (a form of sponsored ads)
 One Can save jobs which they would like to apply for
Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.net
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7.  Slide Share Application
 Amazon Reading List
 Upload Your Blog
 Answer Questions and Ask Questions
Ultimate Goal is to:
INTERACT AND CONNECT -
INTERACT AND CONNECT
Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.net
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8. Suggested Daily Activity
 Update your status message every day
 Answer questions once or twice a week
 Check your groups and participate
Periodically
 Add a book you’re reading to the book list
 Start a discussion in one of your groups (read their rules)
Add value to everything you do – make suggestions,
give helpful feedback, provide links and connections
where appropriate, and have fun!
Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.net
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9. For Further Reference:
 http://linkedin.com/about
 http://mashable.com/ Social Media News
 LinkedIn for Dummies by Joel Elad, MBA
 LinkedIn for Dummies by Scott Allen
 How to Find a Job on Linkedin, Facebook,
Myspace, Twitter, & Other Social Networks book
Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.net
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