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Grow Your Influence:
Re-thinking Influencer Marketing
😘🤞😎👌😂✌😍
2018 – The Year Of The Influencer
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Influencer Marketing Is Changing
Fraud prevention
Self-regulation
New legislation
Business awareness
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
 Methodology – 59 million data points
 Need for benchmarks
 Analysis – normalising per 1k followers
 Results…
Influencer Marketing Benchmark Report
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0
100
200
300
6 12 18 28 53 261 1,200 17,400
Likes
Followers ('000s)
Instagram Likes / 1k followers
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0
1
2
3
4
5
6 12 18 28 53 261 1,200 17,400
Comments
Followers ('000s)
Instagram Comments / 1k followers
Micro influencers drive greater
engagement on Instagram
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0
20
40
60
80
100
120
140
160
0 10 20 30 40 50 60 70 80 90 100
Likes
Followers ('000s)
Twitter Likes / 1k followers
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
0 10 20 30 40 50 60 70 80 90 100
Replies
Followers ('000s)
Twitter Replies / 1k followers
Multiple micro influencers would
receive the same level of
engagement as a single mega
influencer
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0
10
20
30
0 10 20 30 40 50 60 70 80 90 100
Likes
Subscribers ('000s)
YouTube Likes / 1k subscribers
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
YouTube Comments / 1k subscribers
0
20
40
60
0 10 20 30 40 50 60 70 80 90 100
Comments
Subscribers ('000s)
The only platform where mega
influencers are more effective
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0
5
10
15
20
25
30
3,000 8,000 13,000 18,000 23,000
Likes
Followers
LinkedIn Likes / 1k followers
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0.0
1.0
2.0
3.0
4.0
5.0
3,000 8,000 13,000 18,000 23,000
Comments
Followers
LinkedIn Comments / 1k followers
Strong negative correlation
between engagement and
number of followers
Takeaways
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
 YouTube receives the best
engagement per thousand
followers but delivers the lowest
click-through rates
 Brands are more likely to drive
engagement on LinkedIn by using
in-house influencers
Average Engagement per 1k Followers
Likes / 1k
Followers
Comments / 1k
Followers
Instagram 55.1 1.35
Twitter 37.0 0.76
LinkedIn 12.7 1.51
YouTube 80.1 6.89
Must have control & accountability
Micro-influencers > Mega influencers
Strategy
Process
Tools
Content
In-house thought leadership
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
Identifying the best influencers,
creating beautiful content,
enabling a 5-step review process,
facilitating social sharing,
delivers real business impact.
Case Study: B2B service provider
39%
followers
per qtr
436%
organic
impressions
491%
organic
engagements
© 2019 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
Farhad
sales@accuracast.com
0800 019 6813
Thank You

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Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast

  • 1. Grow Your Influence: Re-thinking Influencer Marketing
  • 8. Influencer Marketing Is Changing Fraud prevention Self-regulation New legislation Business awareness
  • 9. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com  Methodology – 59 million data points  Need for benchmarks  Analysis – normalising per 1k followers  Results… Influencer Marketing Benchmark Report
  • 10. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com 0 100 200 300 6 12 18 28 53 261 1,200 17,400 Likes Followers ('000s) Instagram Likes / 1k followers
  • 11. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com 0 1 2 3 4 5 6 12 18 28 53 261 1,200 17,400 Comments Followers ('000s) Instagram Comments / 1k followers Micro influencers drive greater engagement on Instagram
  • 12. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com 0 20 40 60 80 100 120 140 160 0 10 20 30 40 50 60 70 80 90 100 Likes Followers ('000s) Twitter Likes / 1k followers
  • 13. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 0 10 20 30 40 50 60 70 80 90 100 Replies Followers ('000s) Twitter Replies / 1k followers Multiple micro influencers would receive the same level of engagement as a single mega influencer
  • 14. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com 0 10 20 30 0 10 20 30 40 50 60 70 80 90 100 Likes Subscribers ('000s) YouTube Likes / 1k subscribers
  • 15. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com YouTube Comments / 1k subscribers 0 20 40 60 0 10 20 30 40 50 60 70 80 90 100 Comments Subscribers ('000s) The only platform where mega influencers are more effective
  • 16. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com 0 5 10 15 20 25 30 3,000 8,000 13,000 18,000 23,000 Likes Followers LinkedIn Likes / 1k followers
  • 17. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com 0.0 1.0 2.0 3.0 4.0 5.0 3,000 8,000 13,000 18,000 23,000 Comments Followers LinkedIn Comments / 1k followers Strong negative correlation between engagement and number of followers
  • 19. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com  YouTube receives the best engagement per thousand followers but delivers the lowest click-through rates  Brands are more likely to drive engagement on LinkedIn by using in-house influencers Average Engagement per 1k Followers Likes / 1k Followers Comments / 1k Followers Instagram 55.1 1.35 Twitter 37.0 0.76 LinkedIn 12.7 1.51 YouTube 80.1 6.89
  • 20. Must have control & accountability
  • 23. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com Identifying the best influencers, creating beautiful content, enabling a 5-step review process, facilitating social sharing, delivers real business impact. Case Study: B2B service provider 39% followers per qtr 436% organic impressions 491% organic engagements
  • 24. © 2019 AccuraCast Limited +44 (0)800 019 6813 www.accuracast.com Farhad sales@accuracast.com 0800 019 6813 Thank You