Exclusive event by AccuraCast - sports marketing - presentation by Farhad Divecha on 30 September 2019

1. The Future of Sports Marketing
is Multichannel
#AccuraCastSports
Presented by: Jerome Bergerou
Date: 30th September 2019

2. Introductions
Jerome Bergerou

3. Key
Channels

4. Why Go Multichannel ?

5. 0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
18-24 25-34 35-44 44-54 55+
Social Online Mag & News
Source: Survey of 1,127 UK respondents by AccuraCast
Sports Consumption Varies With Age

6. Popular
Objectives

7. Fan Engagement

8. Ticket Sales

9. Merchandise Sales

10. Fan Engagement

11. Objective – Fan engagement
Raise Awareness

12. Objective - Fan Engagement
Get Responses

13. Objective - Fan Engagement
Announce Winner(s)

14. Case study:
UFC
 25 years anniversary
 Share your best UFC memory
 Win trip to anniversary event
 Targeting post engagers, page
likers, previous visitors and email
remarketing

15. UFC 25 years
 Out of 650k users
reached, 83k clicked on
ad
 8k post reactions
 2p per post engagement

16. Ticket Sales

17. Objective - Ticket Sales
Awareness

18. Objective - Ticket Sales
Consideration

19. Objective - Ticket Sales
Meet Demand

20. Case study: Wimbledon
Rematch
 Ticket Sales
 Demographic and interest
profiling

21.  Over 45,000 engagement
points
 Thousands of attendees
for the first-ever event of
its kind

22. Sell Merchandise

23. Objective – Sell Merchandise
Raise Awareness

24. Objective – Sell Merchandise
Launch The Kit

25. Objective – Sell Merchandise
Retarget & Upsell

26. Case study:
Fanatics
 Sports kit sales
 Shopping & Product catalogue
formats
 Highly targeted campaigns
(Germany, France, Spain)

27.  613% jump in order
volumes
 28% decrease in cost per
acquisition

28. Thank You!
www.accuracast.com
Presented by: Jerome Bergerou
Date: 30th September 2019