Greater Reading Economic Partnership markets Greater Reading, PA to position the region as a community built for success. We do this through many channels, but GreaterReading.com is our top marketing tool. The new property and data addition to GreaterReading.com provides free access to high-quality demographic, market & business analysis.
4. GREP: Committed to Berks County
Companies – providing connections to:
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Financing
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Entrepreneur Training
Innovation experts
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Best manufacturing processes &
practices
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New market expansions
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•
Business to business introductions
& referrals
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•
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Exporting
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Succession Planning
Workforce training
Municipal, township, borough &
state officials
Governor’s Action Team
Local utility providers
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5. GREP: 2013 Highlights
17 new and expanding companies!
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City of Reading
– Bills Khakis
– Einstein Analytics
– Isolator Fitness
– Metals Your Way
– Prizer Painter (BlueStar)
Exeter Township
– Birdsboro Kosher Farms
– Visionary Insurance Partners
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Wyomissing
– SG America
– Longhorn Steakhouse
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•
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Maxatawny Township
– Saucony Creek Brewing
Cumru Township
– Reitnouer, Inc.
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Maidencreek Township
– Excelsior Blower
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Muhlenberg Township
– EthoSource
– Fidelity Technologies
– Great Grow
– National Brokers of America
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8. Fish where the fish are.
Site selectors and businesses will go straight to
GreaterReadingSites.com.
Brokers can profit from:
• Free marketing
• Increased traffic
• Direct, qualified leads
• Expanded lead generation
10. Most important features for economic
development websites
Land/sites and buildings inventory
91%
91%
90%
86%
85%
83%
83%
81%
80%
77%
74%
73%
70%
67%
67%
60%
60%
55%
53%
51%
48%
Demographic reports
Maps
Staff directory and contact information…
Major employers
Business assistance services/how to start a business
Employment training programs
Hyperlinks to other organizations
Social media integration
Business list
Transactions (business licenses, permit applications, etc.)
33%
User-generated content (blogs, forums)
24%
Source: National Survey of Economic Developers and Site Selection Professionals by Ubalde & Simundza. 2011.
17. All pros, no cons
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•
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Simple and fast to add listings
Substantially increase traffic
Free marketing
Access to informed, motivated prospects
Qualified leads
Strengthen rapport with your community
18. How We Can Work Together
• Assistance with prospect and company visits
– GREP rolls out the red carpet to Berks County
• Customized demographics and workforce reports
• Connectivity to ED resources and community leaders
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19. Contact us, we are here to help!
Pamela Shupp, AICP, CEcD
Vice President
Pamela@GreaterReading.com
(610) 376.4237
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21. Thank you.
Let’s continue working together to
be something greater.
Pamela Shupp, AICP, CEcD, Vice President
201 Penn St. Suite 502, Reading, PA 19601
Pamela@GreaterReading.com
(610) 376.4237
Notas del editor
The survey also verified what should not come as a surprise to most, that nearly all businesses and site selectors (98%) use the Internet to make location decisions. And many of those that are not consultants are performing their research after business hours and on weekends.
Updated with 2011 Statistics
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