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8 Steps to a Thriving Web Community – The
                       Role of Open Source Drupal



Rachel Happe                Lynne Capozzi
Cofounder                   VP Marketing
The Community Roundtable    Acquia
Community Management Primer

               Rachel Happe & Jim Storer
                                Principals
                The Community Roundtable
Trends Organizations Want to Leverage

•  Membership in online communities has more
   than doubled in only three years. 
•  54% of members log into their community at
   least once a day.
•  71% of members said their community is very
   important or extremely important to them.
•  55% say they feel as strongly about their online
   communities as they do about their real-world
   communities
          –  2008 report from the Center for the Digital
             Future at the USC Annenberg School for
             Communication
Yet…Enterprise social software has only been
tracked since 2007 as a viable market
Rapid growth is causing a lot of confusion
What is The Community Roundtable?

 The Community Roundtable is a peer network for community
  managers and social media practitioners who’s mission is: 


                             Further the discipline of community
                              management

                             Provide support and resources for community
                              managers

                             Aggregate, document, and share community
                              management best practices




www.community‐roundtable.com        #LaunchCamp @TheCR  @jimstorer @rhappe 
Who We Are




              Rachel Happe
                                Jim Storer

 Background: PRTM, IDe, Bitpass, IDC,        Background: DCI, SharedInsights, Mzinga
 Mzinga
                                             Skills: Facilitation, Communication,
 Skills: Facilitation, Communication,        Community Management, Coaching,
 Analysis, Management, Coaching,             Content Creation
 Content Creation
                                             Domain Expertise: Social Media,
 Domain Expertise: Internet trends, Social   Communities, Programming & content
 Media, Communities, New Product
 Development
Our customers have diverse experiences with
community management
Members have an average of 4.7 years of community management experience 
Community Maturity Model TM
                   Stage 1
                Stage 2
            Stage 3
              Stage 3
                Hierarchy
              Emergent           Community
            Networked
                                       Community
                 Familiarize &
Strategy
          Listen
               Participate
            Build
              Integrate

                 Command &
Leadership
        Control
                                         Consensus
          Collaborative
         Distributed


Culture
           Reactive
            Contributive
         Emergent
               Activist

Community                                                   Defined roles &      Integrated roles &
Management
          None
                Informal
           processes
            processes

Content &          Formal &              Some user           Community           Integrated formal
Programming
      Structured
         generated content
   created content
      & user generated

Policies &     No Guidelines for      Restrictive social    Flexible social          Inclusive
Governance
         UGC
               media policies 
     media policies 
                Consumer tools        Consumer & self-     Mix of consumer & ‘Social’ functionality
Tools
         used by individuals
     service tools
      enterprise tools
   is integrated

Metrics &                                                     Activities &         Behaviors &
Measurement
       Anecdotal
          Basic Activities
       Content
             Outcomes
1. STRATEGY




         #SMBNH  @TheCR  @rhappe 
You Need An Engaged Network
Having a passive constituent base
is no longer enough




                                  Investors 




                                  Customers 




                     Employees                 Partners 




                                                  hFp://www.flickr.com/photos/luc/1804295568/ 
Alignment

          Customer                 Brand 
         PerspecSve               Messaging 

                                      Product 
                                    InformaSon 
               Product 
             Experience                Tone 

            Available 
          InformaSon              Transparency 




                           hFp://www.flickr.com/photos/73937087@N00/422507353/ 
Expectations – Reality = Satisfaction




                       @TheCR  @acquia  @rhappe  
What To Do

•  Acknowledge and articulate who you are as a
   organization
  –  The Good, The Bad, & The Ugly

•  Align how you talk about your company and
   products with what customers think about you
•  Think of customers as marketing partners
•  Determine how socially-enabled your
   constituents are
•  Identify the drivers that will help you build a
   network
2. LEADERSHIP




          @TheCR  @acquia  @rhappe  
Be Transparent
                  hFp://www.flickr.com/photos/22971881@N02/3104553057/in/set‐72157611215947198/ 
Be Authentic
                Photo by T.McEnroe 
Be Modest
Distributed




Lead from the Back
                      hFp://www.flickr.com/photos/mclxi/388392114/ 
What You Need To Do

•  Practice conversational and facilitated
   communications internally
•  Take small steps toward transparency 
•  Experience self-organizing environments –
   developer communities, India, Wikipedia, user
   groups
•  War game radically different communications
   cultures – using games like Bafa Bafa
3. CULTURE




         @TheCR  @acquia  @rhappe  
Tone
        hFp://www.flickr.com/photos/jspad/142160659/ 
Informed




Storytelling
                hFp://www.flickr.com/photos/kiwanja/3169447879/ 
Powerful




Feeling of Power/Control
                    hFp://www.flickr.com/photos/gargi/2483623130/ 
What You Need To Do

•  Listen/Ask/Measure how communications
   and decisions are made
•  Translate between groups
•  Be as responsive to various constituents
   in their own modality
•  Encourage and reward change
•  Set expectations clearly
4. COMMUNITY MANAGEMENT




               @TheCR  @acquia  @rhappe  
Who Are Your Cheeseheads?
Bring Catnip
                hFp://www.flickr.com/photos/sheila_steele/161726592/ 
Ride The Waves
                  hFp://www.flickr.com/photos/tk_five_0/2279894817/ 
Donʼt Ignore
                hFp://www.flickr.com/photos/jfchenier/2409726404/ 
What You Need To Do

•  Build a mission that attracts passionate fans
•  Offer rewards and recognition to encourage
   ‘good’ behaviors
•  Ride the wave of community interest rather
   than trying to start waves
•  Donʼt ignore problems – address immediately
   even if you don’t have the answer
5. CONTENT & PROGRAMMING




               @TheCR  @acquia  @rhappe  
Be Notable
              hFp://www.flickr.com/photos/pandemia/1286794844/ 
Schedule




Keep A Regular Schedule
                   hFp://www.flickr.com/photos/vidiot/61484953/ 
Text




Be Multi-Modal
                  hFp://www.flickr.com/photos/cecilanne_r‐s/3541646602/ 
Image




Be Valuable
               hFp://www.flickr.com/photos/mfakheri/2815755503/ 
What You Need To Do

•  Attract attention
•  Create a schedule of events that have a
   cadence
•  Develop content in different modalities –
   text, images, video; synchronous &
   asynchronous 
•  Focus on value – build content that will be
   contextual and relevant to your audience
6. POLICY & GOVERNANCE




              @TheCR  @acquia  @rhappe  
Have Rules
              hFp://www.flickr.com/photos/strandloper/1385105547/ 
Take Calculated Risks
                   hFp://www.flickr.com/photos/cibergaita/62123585/ 
Protect Your Base
                 hFp://www.flickr.com/photos/lrargerich/3107809174/sizes/l/ 
What You Need To Do

•  Define expected culture through rules. Be
   Firm
•  Articulate and plan for the risks but
   remember too, risks make things fun &
   worthwhile
•  Define the constituent groups for whom
   you are responsible and how – both legally
   and ethically – and what will harm them
7. TOOLS




        @TheCR  @acquia  @rhappe  
Find Good Tools
   hFp://www.flickr.com/photos/docman/36125185/ 
What You Need To Do

•  Understand where tools can help - not
   everything requires or has a tool that can help 
•  Evaluate which investments have higher
   payoff – those that streamline repetitive or
   expensive tasks
•  Understand tool externalities – tools don’t
   work in a vacuum. How do they work with
   existing processes and people?
8. METRICS & MEASUREMENT




               @TheCR  @acquia  @rhappe  
Measure
   hFp://www.flickr.com/photos/aussiegall/286709039/ 
Account & Reconcile
                  hFp://www.flickr.com/photos/captkodak/272746539/ 
What You Need To Do
•  Know where you want to go- measurement is not all that
   useful if you don’t know what success looks like 
•  Understand data influencers – if you don’t know how to
   change a measurement or its cost, it is also not all that useful
•  Keep it simple – the easier it is for everyone to understand, the
   better. Three clear metrics are better than 20.
•  Develop accounting standards – what are your priorities and
   values and how well does your budget reflect them? 
•  Donʼt forget your common sense. Measurement is one
   guide post to good decision making, not the sole factor.



Resource: hFp://www.thesocialorganizaSon.com/social‐media‐metrics.html 
Community Maturity Model TM
                   Stage 1
                Stage 2
            Stage 3
              Stage 3
                Hierarchy
              Emergent           Community
            Networked
                                       Community
                 Familiarize &
Strategy
          Listen
               Participate
            Build
              Integrate

                 Command &
Leadership
        Control
                                         Consensus
          Collaborative
         Distributed


Culture
           Reactive
            Contributive
         Emergent
               Activist

Community                                                   Defined roles &      Integrated roles &
Management
          None
                Informal
           processes
            processes

Content &          Formal &              Some user           Community           Integrated formal
Programming
      Structured
         generated content
   created content
      & user generated

Policies &     No Guidelines for      Restrictive social    Flexible social          Inclusive
Governance
         UGC
               media policies 
     media policies 
                Consumer tools        Consumer & self-     Mix of consumer & ‘Social’ functionality
Tools
         used by individuals
     service tools
      enterprise tools
   is integrated

Metrics &                                                     Activities &         Behaviors &
Measurement
       Anecdotal
          Basic Activities
       Content
             Outcomes
COMMUNITY MANAGEMENT
   PRIMER PACKAGE



             @TheCR  @acquia  @rhappe  
Community Management Primer Package

Our Community Management Primer Package is a mix of
presentations, discussions, individual exercises, and group
exercises – all designed to ensure and reinforce alignment
and community success
1.    Advisory Services 
      –  Kick-Off & Introduction Call – Two hours

      –  Workshop Preparation Call – One hour

      –  Check-up Calls Post-Workshop – 2 one-hour calls

2.    Workshop – 2 Days
      –  12 sessions designed to elicit opportunities, barriers, concerns, and challenges around eight
         core community competencies 

3.    Two (2) annual memberships in TheCR Network. 

                         Package Price is $15,000
Workshop Exercises
Strategy: Group Exercise
    –  3 Strategies; Pros & Cons of each
Culture: Individual Exercise
    –  Picture your culture
Community Management: Group
    –  War Game - Handling two common scenarios
Leadership: Group
    –  Network Mapping – Influencing the Influencers
Policies: Individual
    –  Mix & Match – Behaviors and policies
Metrics & Measurement: Individual
    –  Draw Your Dashboard
Content & Programming: Group
    –  Mix & Match – Outcomes, programming, & budgets
Tools: Individual
    –  Build a homepage
Example: Tool Exercise
CMPP Customers Will Be Able To:
1.  Write a comprehensive community strategy 
2.  Develop a content & program plan aligned with their goals and
    budget
3.  Understand the role of influencers
4.  Address common community management scenarios
5.  Understand legal hurdles and draft a corporate social media
    policy consistent with business goals and cultural
    requirements
6.  Identify and track the metrics that matter from the start
7.  Better understand and assess the Acquia features that will
    drive business results
Why Drupal as a community platform?

   Powerful CMS

   Rapid deployment, speed to market

   Content creation, organization and discovery

   Social Networks

   Community Forums & thread discussions

   Ratings & votings

   Single & Multi user blogs

   Best platform for growth – start small

                                         © 2009 Acquia, Inc. All rights reserved.
JackBe Developer Community
http://www.jackbe.com/enterprise-mashup/




                                           © 2009 Acquia, Inc. All rights reserved.
Intuit QuickBase
http://quickbase.intuit.com/developer/articles




                                                 © 2009 Acquia, Inc. All rights reserved.
Greenopolis
http://greenopolis.com/




                          © 2009 Acquia, Inc. All rights reserved.
Novell Communities
http://www.novell.com/communities/




                                     © 2009 Acquia, Inc. All rights reserved.
Nvidia Tegra Developer Zone
http://tegradeveloper.nvidia.com/tegra/




                                          © 2009 Acquia, Inc. All rights reserved.
Atom Developer Community
http://appdeveloper.intel.com/en-us/




                                       © 2009 Acquia, Inc. All rights reserved.
Symantec
http://www.symantec.com/connect/




                                   © 2009 Acquia, Inc. All rights reserved.
Acquia is Your Drupal Guide




                              © 2009 Acquia, Inc. All rights reserved.
  Do you love working with Drupal?


   If so, Acquia is hiring:
  – Engineering & design
  – Client advisors and consulting
  – Inside sales


                 Check out openings at
               http://acquia.com/careers

                                           © 2009 Acquia, Inc. All rights reserved.
Questions

   For more information, visit:
  –  http://acquia.com
  –  http://twitter.com/acquia
  –  http://community-roundtable.com
  –  http://twitter.com/TheCR


   Contact us:
  –  sales@acquia.com

  –  888.9.ACQUIA                      Recording of today’s event and slides
                                                will be posted at:
  –  rachel@community-roundtable.com http://acquia.com/community/resources/
  –  @rhappe / @TheCR                           recorded_webinars

  –  Rachel: 617-271-4574



   Sign up for a free 30-day Acquia Network Trial
  –  http://acquia.com/trial
                                                             © 2009 Acquia, Inc. All rights reserved.

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8 Steps to a Thriving Web Community - The Role of Open Source Drupal

  • 1. 8 Steps to a Thriving Web Community – The Role of Open Source Drupal Rachel Happe Lynne Capozzi Cofounder VP Marketing The Community Roundtable Acquia
  • 2. Community Management Primer Rachel Happe & Jim Storer Principals The Community Roundtable
  • 3. Trends Organizations Want to Leverage •  Membership in online communities has more than doubled in only three years. •  54% of members log into their community at least once a day. •  71% of members said their community is very important or extremely important to them. •  55% say they feel as strongly about their online communities as they do about their real-world communities –  2008 report from the Center for the Digital Future at the USC Annenberg School for Communication
  • 4. Yet…Enterprise social software has only been tracked since 2007 as a viable market
  • 5. Rapid growth is causing a lot of confusion
  • 6. What is The Community Roundtable? The Community Roundtable is a peer network for community managers and social media practitioners who’s mission is:   Further the discipline of community management   Provide support and resources for community managers   Aggregate, document, and share community management best practices www.community‐roundtable.com  #LaunchCamp @TheCR  @jimstorer @rhappe 
  • 7. Who We Are Rachel Happe Jim Storer Background: PRTM, IDe, Bitpass, IDC, Background: DCI, SharedInsights, Mzinga Mzinga Skills: Facilitation, Communication, Skills: Facilitation, Communication, Community Management, Coaching, Analysis, Management, Coaching, Content Creation Content Creation Domain Expertise: Social Media, Domain Expertise: Internet trends, Social Communities, Programming & content Media, Communities, New Product Development
  • 8. Our customers have diverse experiences with community management Members have an average of 4.7 years of community management experience 
  • 9. Community Maturity Model TM Stage 1 Stage 2 Stage 3 Stage 3 Hierarchy Emergent Community Networked Community Familiarize & Strategy Listen Participate Build Integrate Command & Leadership Control Consensus Collaborative Distributed Culture Reactive Contributive Emergent Activist Community Defined roles & Integrated roles & Management None Informal processes processes Content & Formal & Some user Community Integrated formal Programming Structured generated content created content & user generated Policies & No Guidelines for Restrictive social Flexible social Inclusive Governance UGC media policies media policies Consumer tools Consumer & self- Mix of consumer & ‘Social’ functionality Tools used by individuals service tools enterprise tools is integrated Metrics & Activities & Behaviors & Measurement Anecdotal Basic Activities Content Outcomes
  • 10. 1. STRATEGY #SMBNH  @TheCR  @rhappe 
  • 11. You Need An Engaged Network Having a passive constituent base is no longer enough Investors  Customers  Employees  Partners  hFp://www.flickr.com/photos/luc/1804295568/ 
  • 12. Alignment Customer  Brand  PerspecSve  Messaging  Product  InformaSon  Product  Experience  Tone  Available  InformaSon  Transparency  hFp://www.flickr.com/photos/73937087@N00/422507353/ 
  • 13. Expectations – Reality = Satisfaction @TheCR  @acquia  @rhappe  
  • 14. What To Do •  Acknowledge and articulate who you are as a organization –  The Good, The Bad, & The Ugly •  Align how you talk about your company and products with what customers think about you •  Think of customers as marketing partners •  Determine how socially-enabled your constituents are •  Identify the drivers that will help you build a network
  • 15. 2. LEADERSHIP @TheCR  @acquia  @rhappe  
  • 16. Be Transparent hFp://www.flickr.com/photos/22971881@N02/3104553057/in/set‐72157611215947198/ 
  • 17. Be Authentic Photo by T.McEnroe 
  • 19. Distributed Lead from the Back hFp://www.flickr.com/photos/mclxi/388392114/ 
  • 20. What You Need To Do •  Practice conversational and facilitated communications internally •  Take small steps toward transparency •  Experience self-organizing environments – developer communities, India, Wikipedia, user groups •  War game radically different communications cultures – using games like Bafa Bafa
  • 21. 3. CULTURE @TheCR  @acquia  @rhappe  
  • 22. Tone hFp://www.flickr.com/photos/jspad/142160659/ 
  • 23. Informed Storytelling hFp://www.flickr.com/photos/kiwanja/3169447879/ 
  • 24. Powerful Feeling of Power/Control hFp://www.flickr.com/photos/gargi/2483623130/ 
  • 25. What You Need To Do •  Listen/Ask/Measure how communications and decisions are made •  Translate between groups •  Be as responsive to various constituents in their own modality •  Encourage and reward change •  Set expectations clearly
  • 26. 4. COMMUNITY MANAGEMENT @TheCR  @acquia  @rhappe  
  • 27. Who Are Your Cheeseheads?
  • 28. Bring Catnip hFp://www.flickr.com/photos/sheila_steele/161726592/ 
  • 29. Ride The Waves hFp://www.flickr.com/photos/tk_five_0/2279894817/ 
  • 30. Donʼt Ignore hFp://www.flickr.com/photos/jfchenier/2409726404/ 
  • 31. What You Need To Do •  Build a mission that attracts passionate fans •  Offer rewards and recognition to encourage ‘good’ behaviors •  Ride the wave of community interest rather than trying to start waves •  Donʼt ignore problems – address immediately even if you don’t have the answer
  • 32. 5. CONTENT & PROGRAMMING @TheCR  @acquia  @rhappe  
  • 33. Be Notable hFp://www.flickr.com/photos/pandemia/1286794844/ 
  • 34. Schedule Keep A Regular Schedule hFp://www.flickr.com/photos/vidiot/61484953/ 
  • 35. Text Be Multi-Modal hFp://www.flickr.com/photos/cecilanne_r‐s/3541646602/ 
  • 36. Image Be Valuable hFp://www.flickr.com/photos/mfakheri/2815755503/ 
  • 37. What You Need To Do •  Attract attention •  Create a schedule of events that have a cadence •  Develop content in different modalities – text, images, video; synchronous & asynchronous •  Focus on value – build content that will be contextual and relevant to your audience
  • 38. 6. POLICY & GOVERNANCE @TheCR  @acquia  @rhappe  
  • 39. Have Rules hFp://www.flickr.com/photos/strandloper/1385105547/ 
  • 40. Take Calculated Risks hFp://www.flickr.com/photos/cibergaita/62123585/ 
  • 41. Protect Your Base hFp://www.flickr.com/photos/lrargerich/3107809174/sizes/l/ 
  • 42. What You Need To Do •  Define expected culture through rules. Be Firm •  Articulate and plan for the risks but remember too, risks make things fun & worthwhile •  Define the constituent groups for whom you are responsible and how – both legally and ethically – and what will harm them
  • 43. 7. TOOLS @TheCR  @acquia  @rhappe  
  • 44. Find Good Tools hFp://www.flickr.com/photos/docman/36125185/ 
  • 45. What You Need To Do •  Understand where tools can help - not everything requires or has a tool that can help •  Evaluate which investments have higher payoff – those that streamline repetitive or expensive tasks •  Understand tool externalities – tools don’t work in a vacuum. How do they work with existing processes and people?
  • 46. 8. METRICS & MEASUREMENT @TheCR  @acquia  @rhappe  
  • 47. Measure hFp://www.flickr.com/photos/aussiegall/286709039/ 
  • 48. Account & Reconcile hFp://www.flickr.com/photos/captkodak/272746539/ 
  • 49. What You Need To Do •  Know where you want to go- measurement is not all that useful if you don’t know what success looks like •  Understand data influencers – if you don’t know how to change a measurement or its cost, it is also not all that useful •  Keep it simple – the easier it is for everyone to understand, the better. Three clear metrics are better than 20. •  Develop accounting standards – what are your priorities and values and how well does your budget reflect them? •  Donʼt forget your common sense. Measurement is one guide post to good decision making, not the sole factor. Resource: hFp://www.thesocialorganizaSon.com/social‐media‐metrics.html 
  • 50. Community Maturity Model TM Stage 1 Stage 2 Stage 3 Stage 3 Hierarchy Emergent Community Networked Community Familiarize & Strategy Listen Participate Build Integrate Command & Leadership Control Consensus Collaborative Distributed Culture Reactive Contributive Emergent Activist Community Defined roles & Integrated roles & Management None Informal processes processes Content & Formal & Some user Community Integrated formal Programming Structured generated content created content & user generated Policies & No Guidelines for Restrictive social Flexible social Inclusive Governance UGC media policies media policies Consumer tools Consumer & self- Mix of consumer & ‘Social’ functionality Tools used by individuals service tools enterprise tools is integrated Metrics & Activities & Behaviors & Measurement Anecdotal Basic Activities Content Outcomes
  • 51. COMMUNITY MANAGEMENT PRIMER PACKAGE @TheCR  @acquia  @rhappe  
  • 52. Community Management Primer Package Our Community Management Primer Package is a mix of presentations, discussions, individual exercises, and group exercises – all designed to ensure and reinforce alignment and community success 1.  Advisory Services –  Kick-Off & Introduction Call – Two hours –  Workshop Preparation Call – One hour –  Check-up Calls Post-Workshop – 2 one-hour calls 2.  Workshop – 2 Days –  12 sessions designed to elicit opportunities, barriers, concerns, and challenges around eight core community competencies 3.  Two (2) annual memberships in TheCR Network. Package Price is $15,000
  • 53. Workshop Exercises Strategy: Group Exercise –  3 Strategies; Pros & Cons of each Culture: Individual Exercise –  Picture your culture Community Management: Group –  War Game - Handling two common scenarios Leadership: Group –  Network Mapping – Influencing the Influencers Policies: Individual –  Mix & Match – Behaviors and policies Metrics & Measurement: Individual –  Draw Your Dashboard Content & Programming: Group –  Mix & Match – Outcomes, programming, & budgets Tools: Individual –  Build a homepage
  • 55. CMPP Customers Will Be Able To: 1.  Write a comprehensive community strategy 2.  Develop a content & program plan aligned with their goals and budget 3.  Understand the role of influencers 4.  Address common community management scenarios 5.  Understand legal hurdles and draft a corporate social media policy consistent with business goals and cultural requirements 6.  Identify and track the metrics that matter from the start 7.  Better understand and assess the Acquia features that will drive business results
  • 56. Why Drupal as a community platform?   Powerful CMS   Rapid deployment, speed to market   Content creation, organization and discovery   Social Networks   Community Forums & thread discussions   Ratings & votings   Single & Multi user blogs   Best platform for growth – start small © 2009 Acquia, Inc. All rights reserved.
  • 57. JackBe Developer Community http://www.jackbe.com/enterprise-mashup/ © 2009 Acquia, Inc. All rights reserved.
  • 58. Intuit QuickBase http://quickbase.intuit.com/developer/articles © 2009 Acquia, Inc. All rights reserved.
  • 59. Greenopolis http://greenopolis.com/ © 2009 Acquia, Inc. All rights reserved.
  • 60. Novell Communities http://www.novell.com/communities/ © 2009 Acquia, Inc. All rights reserved.
  • 61. Nvidia Tegra Developer Zone http://tegradeveloper.nvidia.com/tegra/ © 2009 Acquia, Inc. All rights reserved.
  • 62. Atom Developer Community http://appdeveloper.intel.com/en-us/ © 2009 Acquia, Inc. All rights reserved.
  • 63. Symantec http://www.symantec.com/connect/ © 2009 Acquia, Inc. All rights reserved.
  • 64. Acquia is Your Drupal Guide © 2009 Acquia, Inc. All rights reserved.
  • 65.   Do you love working with Drupal?   If so, Acquia is hiring: – Engineering & design – Client advisors and consulting – Inside sales Check out openings at http://acquia.com/careers © 2009 Acquia, Inc. All rights reserved.
  • 66. Questions   For more information, visit: –  http://acquia.com –  http://twitter.com/acquia –  http://community-roundtable.com –  http://twitter.com/TheCR   Contact us: –  sales@acquia.com –  888.9.ACQUIA Recording of today’s event and slides will be posted at: –  rachel@community-roundtable.com http://acquia.com/community/resources/ –  @rhappe / @TheCR recorded_webinars –  Rachel: 617-271-4574   Sign up for a free 30-day Acquia Network Trial –  http://acquia.com/trial © 2009 Acquia, Inc. All rights reserved.