Digital Transformation Meetup: DC. Presented by Sarah Newhall, EVP & Managing Director from Blue State Digital on 11/18/2014 at Zengo

1. Digital Transformation Meetup:
Washington, D.C.
Hosted in Partnership with:

2. Digital Transformation:
Time To Think Ahead
Tahlor Marchi, Field Marketing Manager"
@tahlormarchi
tahlor.marchi@acquia.com

3. Digital has
changed
everything

4. It’s time to
think ahead

6. Acquia is The Digital Experience Company
§ 141% 4 year CAGR
§ 3800+ customers
§ 500+ employees
§ Over $118.6M raised led by New Enterprise Associates
(NEA), North Bridge Venture Partners, Sigma Partners,
Tenaya Capital, and Amazon.com
§ Global:
− Boston, Portland OR, Washington DC, Toronto, UK,
France, Benelux, Germany, Australia
Partners
Customers
Awards

7. Transformation is not optional
The age of the customer is here!
Organizations who focus on
customer experience are thriving.
Companies with poor customer
experience are dying.
43.0%!
Stock Performance (2007-2012)!
14.5%!
50.0%!
40.0%!
30.0%!
20.0%!
10.0%!
0.0%!
-10.0%!
-20.0%!
-30.0%!
Customer
Experience
Laggards
-40.0%!-33.9%!
Source: Forrester Research and Wartermark Consulting
Customer S&P 500 Index
Experience
Leaders

8. Digital Experience is Becoming the Brand

9. Digital Experience Not Always So Sexy

10. What will it take to succeed?
Embrace all things digital to drive
a great customer experience!
“How can you keep up with
empowered customers? Be more
digital. Your customers, your channels,
and your competitors are digital. "
The future of your business is digital.”
- Forrester Research
1
Turn big data
Transform the
into business
customer
insights!
experience! 2
Embrace the
Accelerate
mobile mind
your digital
shift!
business!
3
4
Four Market
Imperatives
in the Age
of the
Customer

11. What does transformation look like?
INCREASED
AGILITY!
CONSOLIDATED
MULTIPLE
PLATFORMS!
$10M IN COST
SAVINGS TO TAX
PAYERS!
OPEN CLOUD
HOSTING!

12. What does transformation look like?
500%!
Increase in number of shares
50%!
Reduced time-to-publish
MOBILE!
DOMINANCE!
Mobile traffic overtook desktop 1
week after responsive site launch
FASTER!
TIME-TO-MARKET!
SOCIAL !
STRENGTH!
1 WEEK!

13. MULTI-SITE PLATFORM – HUNDREDS OF CHAPTERS – MILLIONS OF MEMBERS!
INCREASED TRAFFIC & IMPROVED MEMBERSHIP!

14. What does transformation look like?
$4.7M!
Projected 5-year savings
60%!
Reduced total cost
30%!
Faster time-to-market
MASSIVE COST SAVINGS!

15. What does transformation look like?
SIGNIFICANTLY INCREASED CUSTOMER SATISFACTION!
5X INCREASE!
In customer satisfaction for Pinterest support

16. Are you
ready to
transform?

17. The shift you need to be ready for
Traditional Information Technology!
Siloed teams with different solutions
delivering disjointed experiences!
Disciplined (slow) processes for building
and deploying digital experiences!
Proprietary solutions whose technology
evolves too slow!
On-premise infrastructure with rigid &
costly capital expenses!
New Business Technology !
Integrated teams with a shared solution
delivering unified experiences!
Agile (fast) process for building and
deploying digital experiences!
Open Source solutions that evolve at the
speed of the web!
Cloud-based infrastructure with flexible and
lower cost operational expenses!

18. How we help companies transform"
Acquia helps organizations unite their business and
technical teams as they transform to digital-first.
The Acquia Platform! The Acquia Experience!
The Acquia Platform
provides the software
necessary to build and
deliver extraordinary digital
experiences faster.
The Acquia Experience is the
intersection of the Acquia
Platform and our commitment
to Customer Success.
We’ll educate you, map
success, and ensure it on an
ongoing basis.
Come for the
platform, stay for
the experience.

19. Digital transformation is real
• Organizations are reinventing business models, putting
digital at the center of their business.
• Organizations are seeking new technology "
that supports this transformative vision.
• Acquia is the platform to "
support digital transformation "
both today and in the future.

20. Thank you
Tahlor Marchi
@tahlormarchi