Smart enterprises and brands recognize that a web content management system (CMS) is a critical foundation for building and running great multi-channel digital experiences—it’s a key part of a digital transformation strategy. But with fierce market competition and technology evolving at the speed of light, even the most savvy organizations find it hard to keep up and drive digital success at a global level. If you’re using a legacy CMS, it’s likely your digital properties are inflexible and difficult to scale. Instead of driving toward digital domination, you’re experiencing digital deflation. It’s taking the wind out of your sails, and customers are walking away in favor of better digital experiences. In this webinar, hosted by Acquia and CI&T, two companies seasoned in helping their customer navigate this digital disruption, you will learn how large enterprises and brands are delivering scalable, agile, innovation in a digital-dominant world. You will learn about: • The evolution of CMS and the enterprise web strategies it drives • Tips to align IT and the business to drive collaborative digital transformation • Recommended platforms for scalable, agile web-based innovations • How a robust partner ecosystem can fast-track your plans • Customer success stories featuring challenges (and solutions!) of new enterprise digital platform implementations

1. Digital Transformation Webinar
DAVID APONOVICH, Acquia
FELIPE RUBIM, CI&T
FELIPE BRITO, CI&T
December 3, 2014

2. We’ll talk about
→ Digital Transformation
→ Customer Success Stories
→ Steps you can take today

3. Digital has changed
everything

4. Digital transformation is real
→ Organizations are reinventing business models,
putting digital at the center of their business
→ Organizations are seeking new technology that
supports this transformative vision
→ The Acquia Platform enables organizations to support
digital transformation today and in the future

5. It’s time to
think ahead

7. FELIPE BRITO
Business Director, CI&T
With over 14 years of experience, Felipe
leads multi-million and fast growing global
Enterprise Agile engagements and
oversees 350+ people in long-term
partnerships with Fortune 500 clients. He
has extensive experience working with
Digital Transformation in the Consumer
Goods, Financial and Life Science sectors.
DAVID APONOVICH
Sr. Director, Digital Experience, Acquia
David has worked in web content
management and digital experience more
more than 13 years. Before joining
Acquia in 2014 he was WCM analyst at
Forrester Research, and he spent nearly
10 years combined at a digital agency
focused on WCM strategy and at a WCM
software company as marketing director.
FELIPE RUBIM
Head of Operations, CI&T
Felipe has worked on the design and
development of dozens of high profile
WCM based solutions for global
organizations over the past 6 years. Prior to
leading CI&T Asia Pacific operation in 2013,
he led initiatives in Brazil and US, focusing
on the technology and delivery aspects of
CI&T's customers’ digital transformation.
Our presenters

8. Acquia, The Digital
Experience Company
→ 141% 4 year CAGR / 3800+ customers / 500+ employees
→ Over $118.6M raised led by New Enterprise Associates (NEA),
North Bridge Venture Partners, Sigma Partners, Tenaya Capital,
and Amazon.com
→ Global: Boston, Portland OR, Washington DC, Toronto,
UK, France, Benelux, Germany, Australia

9. Acquia, The Digital
Experience Company
PARTNERS
CUSTOMERS
AWARDS

10. CI&T, Collaborate. Innovate. Transform.
We are global with people in
US, Brazil, Europe, Australia,
Japan and China.
Our excellence has been
recognized by the market
with awards since our
founding in 1995.
We are truly multi-cultural, an
army of over 1,700 talented
employees and their great
stories.

11. Transformation is not optional
The Age of the Customer is here
→ Organizations that
focus on customer
experience are thriving
→ Companies with poor
customer experience
are dying
Source: Watermark Consulting, 2013

12. Digital Experience is now the brand

13. Digital Experience isn’t always so sexy

14. What does transformation look like?
FASTER
TIME-TO-MARKET
50%
Reduced
time-to-publish
SOCIAL
STRENGTH
500%
Increase in
social sharing
MOBILE
DEMINANCE
1 WEEK
Mobile traffic overtook
desktop 1 week after
responsive site launch

15. What does transformation look like?
One central platform that delivers hundreds of unique expieriences
300+
Warner Music Group artist websites,
3 templates, total creative freedom
118+
Interscope Records manages
artist sites, one platform

16. What does transformation look like?
$4.7M
Projected 5-year savings
60%
Reduced total cost
Massive cost savings
60%
Cost savings vs. old solution

17. Case studies

18. Digital Transformation Cases
→ Multi-asset across different markets
CONSUMER GLOBAL PLATFORM
→ eCommerce meets Content
LUSH JAPAN
→ Fortune 100 Flagship Re-launch
PHARMACEUTICAL GIANT

19. Multi-Assets
Across Different Markets

20. Global Digital Platform – The Challenge
→ How can a team of 10 people manage 35 markets with 57
different languages?
→ What are the options to reduce investments on a platform to reach
the most number of markets for maximum ROI?
→ Can we provide the best experience to the users, with fresh and
appealing content that is changing constant?

21. Global Digital Platform
Platform first delivered in 2009 in Europe. Countries adoption grew
steadily and partnership extended to critical sites across the globe as
well as educational areas and sales force through mobile ordering
Achievements
→ 55+ sites - B2C Platform
→ 15+ sites - B2B Platform
→ 14+ sites - Educational/
Engagement Platform
Cheaper & Faster
→ 10% year-over-year cost reduction
in projects and maintenance
→ 81% time-to-market improvement:
11 → 2 days for a new country

22. eCommerce
meets content

23. Bringing Content+Commerce digital
transformation to a global retailer
Japan rollout

24. About Lush
→ UK-headquartered cosmetic retailer focused on producing
fresh handmade cosmetics
→ Established in 1994; 900+ stores in 51 countries

25. Lush’s digital disruption
In late 2013, Lush HQ started a journey to refocus its
digital experience, to embody its values and to bring the
store experience online, globally

26. Lush’s digital disruption
The store experience, online

27. → Lush Japan was about to relaunch
it's ecommerce experience
→ So it was chosen as part of the first
markets to rollout the "Lush
Distribution” after UK
Lush Japan

28. Lush Japan, old platform
→ Scattered experience for content
and commerce management, not
mobile accessible
→ Old and limited technical custom
solution on the front end

29. Lush Japan digital
transformation results
→ Leverage platform built in UK as a Drupal Distribution
Shorter and more cost effective than a from scratch approach
→ Customize specifics requirements to Japanese market without
losing the unified brand experience
→ Translate and adjust UX per local characteristics
→ Integrate with Japanese OMS backend and payment gateway
→ Launch site by Oct 2014 in time for the holiday season

30. Lush Japan digital
transformation results
→ A new lushjapan.com experience,
yet connected to the global brand
→ Project took less than 4 months to complete
→ Out-of-the-box responsive design

31. Lush Japan digital
transformation results
The union of content and commerce
on the same platform

32. Lush Japan digital
transformation results

33. Lush Japan digital
transformation results

34. Lush Japan digital
transformation back office

35. Lush Japan digital
transformation back office

36. Lush Japan digital
transformation back office

37. Lush Japan
Takeaways

38. What
Benefits
→ Rollout from a pre-built set of
functionalities (Drupal distro)
allowed a faster campaign launch
TIME TO
MARKET
→ Lush Japan delivered experience revamp in < 4 mos.
→ New markets with low level customization can
potentially "hit the ground running"
→ Flagship digital asset still need
certain level of customization to
adapt to local needs
→ OMS integration
→ Extra features and local experience
→ Operation Management Team Experience
→ HQ Teams: Lush UK and Acquia
→ Localization Teams: Lush Japan,
creative agency and CI&T Japan
→ Agility
→ Avoid miscommunication
→ Ensure Purpose is constantly in sync
→ Drupal as the right tool for the job
→ Flexibility
→ Open Source
→ Open Standards
FLEXIBILITY
GLOBAL &
LOCAL: ONE
SINGLE TEAM
TECHNOLOGY

39. Fortune 100 flagship
website relaunch

40. Fortune 100 flagship website relaunch
→ 5 million users per year; 1700+ pages
→ Legacy platform with 8+ seconds load time
→ Not mobile-optimized
→ At least 2 weeks for a simple content change
THE CHALLENGE
→ Enable the flagship website on all mobile devices
→ Migrate the flagship website form the existing platform to a more sustainable solution

41. The Solution

42. → Launched ahead of schedule
→ Less time for content curation
→ Site performance improvement
1 day
50%
35%
Faster

43. → Mobile site visits increased
→ Average increase in duration of visit
→ Defects in production
Better
13.16%
50%
Only 4

44. Cheaper
→ Savings in hosting
→ Savings in platform license
→ Savings in search appliance
$172k
$30k
$40k

45. Are you ready to
transform?

46. Acquia platform enables
transformation
Acquia helps organizations unite their
business and technical teams as they
transform to digital-first
The Acquia Platform provides the software
necessary to build and deliver extraordinary
digital experiences faster
The Acquia Experience The Acquia
Experience is the intersection of the Acquia
Platform and our commitment to Customer
Success. We’ll educate you, map success,
and ensure it on an ongoing basis

47. What will it take to succeed?
Traditional information technology
→ Siloed teams with different solutions
delivering disjointed experiences
→ Disciplined (slow) processes for
building and deploying digital
experiences
→ Proprietary solutions whose
technology evolves too slow
→ On-premise infrastructure with rigid
& costly capital expenses
New business technology
→ Integrated teams with a shared
solution delivering unified
experiences
→ Agile (fast) process for building
and deploying digital experiences
→ Open Source solutions that evolve
at the speed of the web
→ Cloud-based infrastructure with
flexible and lower cost operational
expenses

48. What will it take to succeed?
Embrace all things digital to drive a great customer experience
“How can you keep up with empowered customers? Be more digital.
Your customers, your channels, and your competitors are digital.
The future of your business is digital.”
— FORRESTER RESEARCH

49. What will it take to succeed?
Four market imperatives in the age of the customer
Turn big data into
business insights
Embrace the mobile
mind shift
Transform the
customer experience
Accelerate your
digital business
Source: Forrester Research

50. Five things you must do to start
1. Be obsessed with customer centricity - plan and build for this reality
2. Focus on unified brand experiences over scattered experiences
3. Bring partners that can collaborate and challenge your strategy - not
just acknowledge your strategy
4. Choose a solution and a platform (not just a product) that embraces
open source, increases reusability and keeps up with digital evolution
5. Implement an agile practice for increased communication and
feedback, especially across different markets

51. Questions