The document summarizes the key findings of a survey about digital asset management (DAM) in 2018. Some of the main findings are that over half of companies worry about using images without proper licensing, only 30% have a formal DAM system, and those without a DAM struggle to find files regularly. It recommends that a DAM can help with issues of brand consistency, licensing compliance, and improved productivity by providing a central asset library to organize, use, and create digital assets.

2. Survey Results Reveal the
Big Picture for DAM in
2018!
Stephen Skidmore, Product
Marketing, DAM Acquia

3. Welcome to Today’s Webinar!
MODERATOR
Cassandra Theocharous, Senior Marketing Specialist, Acquia
RECORDING & SLIDES
Will be emailed to you within the next couple of days.
QUESTIONS?
Submit your questions in the Q/A Tab and we’ll attempt to answer
them at the end of the presentation.

4. Why?

5. Survey Methodology
Dates
Feb 8-28th
2018
738
Responses
APAC &
Japan
10%
Africa
3% 50% - Australia
27% - India
Remaining from
- Japan
- New Zealand
- Thailand
- Viet Nam
- Indonesia

6. Key Findings!

7. #1
Companies
care ALOT
about their
brands and
brand
consistency

8. #2
55+% worry
about “out of
compliant”
image
licensing

9. #3
Print-based
marketing
still plays a
big role, but
websites
are top
priority
Tied 2nd
Place

10. #4
Only 30%
have a
formal DAM

11. POLL!
What do you use to
manage your digital
assets?

12. #5
If a company
uses a DAM,
62% are in
the cloud

13. #6
Cloud
storage
solution
(Dropbox,
box, Google
Drive) are
ubiquitous

14. #7
Companies
using a DAM
are 22% less
likely to use
cloud
storage

15. #8
90% polled
create
assets in-
house

16. Poll!
What struggles do
you have with your
digital assets?

17. #9
50% polled
with no
DAM
struggle to
find files on
a regular
basis

18. #10
Short videos
are the most
popular

19. RECAP!
– Being created in-house
– Used for Web, Social, eMail & Printed material
– include small videos
Everything is dumped into a cloud-based storage!
It’s not hard to see why..
1. Concern about brand consistency
2. Concern about image licensing
3. Lost productivity finding assets
Digital Assets are...

20. ©2018 Acquia Inc.
What is a Digital Asset Manager?

21. ©2018 Acquia Inc.
What’s in a DAM? CMS
Central Asset
Library
Organise
Asset
“Portal”
Use
Workflow
Create
Designers “End
Users”
Marketing
1. Concern about brand consistency
2. Concern about image licensing
3. Lost productivity finding assets

22. What’s next...
As a THANK YOU for watching, we’ll send
you our ebook
“Selecting a DAM”

23. Questions?
Submit your questions in the Q/A Tab and we’ll attempt to
answer them.
To learn more about how Acquia can help you,
visit Acquia.com

24. THANK YOU