Laboratorios Actafarma was founded in 1997 by two . In barely ten years, it has become one of Spain’s leading self-healthcare laboratories. Laboratorios Actafarma is a dynamic, innovative and 100%Spanish-owned company in the lifestyle-pharma sector. It develops and markets products aimed at solving our greatest concern: improving the quality of life and the health of our customers. As a pioneer in the research and development of functional foods, Actafarma’s policy has always been innovation in OTC products. The company currently has considerable R&D agreements with centers like the CSIC, as well as with leading universities in Spain and abroad.

1. Corporate Dossier

2. Table of contents
1. Overview
2. Our products
3. R&D Commitment
4. Awards
5. Corporate Social Responsibility
6. Foreign Markets
7. Our Staff
8. Distribution
9. Medical Visits
10. Contact information
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3. Overview
Laboratorios Actafarma was founded in 1997 by two partners
with over 15 years of experience in the pharmaceutical
industry. In barely ten years, it has become one of Spain’s
leading self-healthcare laboratories.
Laboratorios Actafarma is a dynamic, innovative and 100%
Spanish-owned company in the lifestyle-pharma sector. It
develops and markets products aimed at solving our greatest
concern: improving the quality of life and the health of our
customers.
As a pioneer in the research and development of functional
foods, Actafarma’s policy has always been innovation in OTC
products. The company currently has considerable R&D
agreements with centers like the CSIC, as well as with leading
universities in Spain and abroad.
Our mission: To have a worldwide presence and to, day by
day, make Actafarma the most international laboratory for
self-healthcare needs, one based on ethical and professional
principles.
Our values: keys to our success
•Product development •Creativity
•Integrity •High-quality production
•Trust •Strategic marketing
•Investment in R&D •Teamwork
•Leadership •Commitment
Actafarma: a sustainable business model
At Actafarma we believe in research, quality production, in
having the trust of pharmacists and in customer satisfaction.
This clearly structured business model, oriented toward
sustainable growth, is the basis for our company’s success.
At Actafarma we’re thinking of you and your well-being.
We love to take care of you.
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4. Our Products
1. Imagen de marca
At Actafarma we know how important it is to stay healthy.
That is why we are committed to innovative and quality
pharmaceutical products that are safe, efficient and
specifically developed for every need.
From our weight control, hair care and cellular anti-aging
products to our digestive aids and innovative dermo-cosmetic
formulations, all of our product lines are indicative of the
effort we are making to be Spain’s leading self-healthcare
laboratory.
In 2007,Actafarma marketed 12 products. It now has 37. Its
commitment to innovation translates into 4 or 5 product
launches a year.
Among its signature products are Obegrass, a leading weight-
loss solution that has been on the market for 10 years, and
Revidox, which was awarded one of 2009’s best and most
innovative ideas and recognized as the best and most
innovative healthcare product in 2010.
10 PRODUCT LINES AND 22 BRANDS
ANTI-AGING LINE, NUTRACEUTICAL LINE, JOINT-CARE LINE,
DIGESTIVE AID LINE, SOLAR LINE, AQUARETICS LINE, HAIR
CARE LINE, WOMEN’S CARE LINE, DEFENSES LINE AND REST
LINE .
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5. R&D Commitment
Actafarma devotes a significant percentage of its budget to
new product research and development at its R&D
Department, which consists of a team of professional
pharmaceutical experts.
Production
Actafarma’s commitment is present from the moment the
future product is conceived with the selection of the raw
materials from which to extract the active ingredients in its
formulations.
In the manufacturing process, it cooperates with major
national and international suppliers, leaders in their sector,
and whose raw materials have been subjected to rigorous
safety checks to ensure that their properties remain intact.
Actafarma also has partnership agreements with prestigious
international institutions like the CSIC.
All of our products are made using high-technology equipment
and are carefully designed to provide the highest levels of
quality.
Quality Policy
Laboratorios Actafarma, an ISO 9001-certified company,
guarantees compliance with its internal quality system, which
involves:
•Validation of manufacturing processes.
•Strict safety controls throughout the production process.
•Verification of and compliance with international quality
standards through the use of analytical methods.
•Traceability.
All of our products have a National Code* and are also
registered in Europe.
*The National Parapharmacy Code is a logistical code issued by the General
Council of the Association of Pharmacists.
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6. Awards
Innovation is one of the pillars of the business world; specifically, in
the nutraceutical industry, it is at the heart of every product.
Without research there are no new products, and without new
products, there is no innovation. Actafarma
was the first laboratory to commit to functional foods by subjecting
nutritional supplements to the same quality processes as medicines,
but without their undesired side effects.
After just ten years of activity, Laboratorios Actafarma is starting to
reap the benefits of its efforts and of its rigorous scientific endeavors.
In 2011 it received three awards with one common theme:
innovation.
Award for one of the Best 100 Ideas in 2009.
Most innovative product in 2010: Healthcare
category.
Award for the Province of Madrid’s most
innovative company in 2010.
Award for the most innovative company in 2010.
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7. Corporate Social
Responsibility
For Actafarma, CSR is a model for management as a whole,
not just for projects or for specific, isolated actions. In our
view this industry has a long road ahead, and we hope that
this potential helps to advance both society and companies,
especially SMEs. We believe that CSR must be approached
voluntarily, which is why we support government efforts to
actively push and promote this practice. Today, we are
collaborating with cultural and children’s agencies, in addition
to complying with all of the environmental regulations
involved in our production processes.
Actafarma’s commitment is evident in its support of
renowned cultural institutions like the Wagner Society of
Madrid, which furthers the careers of young national and
international talents.
It also partners with the Antena 3 Foundation to help
hospitalized children, and with the Isabel Gemio Foundation
for research on muscular dystrophies and other rare
diseases, which is currently engaged in four research projects
in Spain’s finest hospitals.
Let us not forget something essential – truthfully conveying
the effectiveness of our products. All of our advertising is
approved by Spain’s self-regulatory agency, Autocontrol de la
Publicidad.
Our idea is to participate in creating the society of the future.
We think we can contribute to making the society of well-
being a reality.
At Actafarma, we also care for those who need care.
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8. Our Staff
With the same energy and dreams with which it started 13
years ago, Laboratorios Actafarma has opted to expand its
human resources, the commitment, talent, dedication and
efforts of which have allowed us to solidify our success in the
lifestyle-pharma sector year after year.
One of Actafarma’s commitments is to have within its team
professionals with a broad background in the sector. Since
2007, departments have been created charged with handling
areas such as Marketing, Customer Service, Communications
and, more recently, Exports and a Medical Division. The goal
of the laboratory is to continue to offer quality jobs with
promising futures, with promotions from within as one of its
priorities. Whenever a new hire becomes part of this exciting
project, the company grows, and everyone grows.
2007 2011
7 Empleados 55 Empleados
Actafarma invests heavily in the media, with 25% of its
turnover devoted to direct marketing and communications
campaigns, to training activities and to conferences involving
Pharmaceutical Associations, as well as to maintaining a
constant dialogue with its consumers through various
channels: a call center (which receives 4,000 calls a month), a
website and internet forums. The range of media outlets
spanned is impressive: national TV, radio stations, press… At
the heart of Laboratorios Actafarma’s campaigns are opinion
makers with great professional reputations, who naturally
satisfy all of Autocontrol de la Publicidad’s requirements, thus
promoting the use of honest, truthful and socially responsible
advertising.
2007 2011
1.500.000 € 3.400.000 €
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9. Foreign Countries
Actafarma’s experience in exports goes back to the year 1998,
when it exported its first internally developed product,
Lidersoft, to 14 countries.
The successful launch in April 2009 of Revidox, which placed
this product among the top three in sales that year in the
sector, was the catalyst that propelled Actafarma to enter into
numerous distribution agreements with EU countries.
Likewise, since the year 2000 Actafarma has been present
internationally in countries like Italy with other products, such
as Obegrass, Cofilac, Ritenil and Revidox, which sold over
300,000 units since it was launched internationally.
This internationalization process continued in 2010, a year
that saw the signing of marketing agreements in Portugal,
Russia, Belarus and Ukraine, as well as in South and Central
America (Venezuela, Colombia, Argentina, Chile, Dominican
Republic, Peru, Bolivia and Mexico), where its introduction is
scheduled for 2011. This is the clearest sign that Laboratorios
Actafarma is undergoing a period of growth and expansion.
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10. Financial Data
Since 2007, Actafarma has grown spectacularly at every level.
It has increased its staff, its product offerings, it has expanded
its facilities and added two new departments to its corporate
structure.
This growth model, sustained through the reinvestment of
profits, has given Actafarma a solid structure and a high
degree of financial independence.
Clients
The number of clients has grown substantially – by 900 % to
be exact, from 12 in 2007 (distributors, wholesalers and
pharmacies in department stores like El Corte Inglés) to over
7,500 direct clients in 2011.
2007 2011
12 Clients 7.500 Clients
Turnover
The turnover data demonstrate without any doubt how the
right approach, the tenacity and the efforts of recent years
have, as shown below, increased our turnover rate by 450 %,
transforming Actafarma into one of Spain’s fastest growing
pharmaceutical companies.
2007 2008 2009 2010
5.000.000 € 7.000.000 € 16.000.000€ 16.000.000 €
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11. Distribution
1. Imagen de marca
Actafarma has two branches at its headquarters, situated in
Madrid (Spain), totaling over 5,000 m2 of office and
warehouse space and common areas.
In 2008, it bought a warehouse from which to distribute
product orders. This warehouse currently handles over 300
orders a day, a figure that rises upwards of 6,000 transactions
a month during the busiest periods.
Commercial network
This increase in clientele is due to the gradual creation and
establishment of a commercial network throughout Spain:
2007 2008 2009 2010 2011
x 15 23 28 30
Aragón
País Vasco
Madrid
CYL Andalucía
X Levante
Cantabria Baleares
Cataluña
Asturias
Galicia
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12. Medical Division
1. Imagen de marca
In 2011, Actafarma launched a new product distribution
division to conduct medical visits to medical specialists.
With the launch of Movial in March of this same year,
Actafarma is making a breakthrough firstly by starting with a
new joint-care product line, and secondly by striving to have
the quality of its products, leaders in the OTC market,
recognized as aiding the treatments prescribed by healthcare
professionals.
As an integral part of its CSR activity, Actafarma has developed
materials so that patients with this type of ailment (it is
estimated that one in three Spaniards go to the doctor due to
joint problems) can learn more about their pathologies, how
to treat them and, above all, how to prevent them.
Among its initiatives in this area are the creation of expert
working groups, compilation of clinical cases, presentation of
scientific studies on the efficacy of this product, guides to
provide training to pharmacists on healthy joints, etc.
This new medical distribution division was launched in late
2011 in the province of Madrid, and is expected to introduce
Movial to 300 specialists over a four-month period.
:
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13. Contact Information
3. Plan de Comunicación
If you want more information about the activities of
Laboratorios Actafarma, you can contact us at the following
address:
Laboratorios Actafarma
Avda de Monteclaro 10,
28223 Pozuelo de Alarcón,
Madrid.
Telephone: 91.351.14.56
actafarma@actafarma.com
www.actafarma.com
Me encanta cuidarme
@tecuidamos
President/Founder: D. Jose Antonio Garbayo.
Presiedent/Founder: Dr. Pedro Tocabens.
Management Team
CEO: Tomás Romero.
tomas@actafarma.com
Financial Director: Flor Martínez.
flor@actafarma.com
Technical Dept./R&D: Laura Alvarez.
laura.alvarez@actafarma.com
Foreign Markets: Antonio Temes.
atemes@actafarma.com
Marketing: María Vicario.
maria@actafarma.com
Communicati on/Advertising: Cristina Carpintero.
alejandra@actafarma.com
Key Account Manager: Carmen Robles.
carmen@actafarma.com
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