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Making Email Better.

Bringing the Web Experience to
your Inbox
The Problem

Current State:
  • Trillion+ emails sent and over 99% are either not
    wanted or not effective
  • Users frustrated with clutter; miss important
    notifications; waste countless hours – Email
    becomes “must do” versus “want to do”
  • Senders can’t get message through; Remove
    sophistication from their sites for email – lowest
    common denominator
Our Mission




      Make Email Better.
Our Strategy

ActivePath Strategy:
  • Build application platform for users to quickly and
    securely improve their management of emails,
    saving them time and enhancing their interaction
    with sites they choose to work with
  • Build a tool-set for senders to dramatically
    improve their engagement with their customers.
  • Create an ecosystem to promote ‘Amail’
Our Mantra

• What is Amail?
  • Approved – permission-based email that is
    desired by end users

  • Assured – completely secure and up to date
  • Actionable – no need to click out, all one’s needs
    can be done with fewer steps
Tangible Benefits

• Benefits to End Users:
  •   Prioritize what is important
  •   Take immediate action
  •   Save time
  •   Enhance website experience
• Benefits to Senders:
  • Improve conversions
  • Gain more attention from end users
  • Increase customer engagement
About ActivePath

• Inventors of the Amail technology
• Top 10 Company to watch by Bank Technology
  News, December 2011
• Winner of Netbanker Online Banking Report
  “Best of Web”, August 2010
• Broadening from financial services to
  ecommerce and consumer applications
• Backed by World class investors including
  Battery Ventures, Gimv, and Genesis Partners
Regular Mail                                Actionable Amail

• Non-interactive, plain text                 Fully interactive, with rich web content

• Alerts are awkward, requiring explanation   Alerts are actionable
  to users on how to access content

• No ability to access customer service       Customer service chat from
                                              within the email

• Statement alerts do not include             Deliver statements to the
  the statements                              customer’s inbox

• Email format easy to phish                  Additional security from Inbox branding


• Content is static                           Content is interactive and displays
                                              the most current information
Inbox Branding
LowFares Use Case
DAILY DEALS SCENARIO
Email banking scenarios

INSUFFICIENT FUNDS
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
Amail Benefits

• Dramatically improve the customer experience
   • Reduce the number of steps and associated time it takes to
       complete transactions
• Significantly increase sales and conversion rates
   • Convert today's passive touch points to Active, Transactional,
       Targeted and Event-Based
• Demonstrable ROI
   • Strong revenue increase potential
   • Transform every customer notification into an engaging
       interaction
   •   Slash printing and mailing costs through ‘push’ e-delivery
Amail Benefits

• Dramatically improve the customer experience
   • Reduce the number of steps and associated time it takes to
       complete transactions
• Significantly increase sales and conversion rates
   • Convert today's passive touch points to Active, Transactional,
       Targeted and Event-Based
• Demonstrable ROI
   • Strong revenue increase potential
   • Transform every customer notification into an engaging
       interaction
   •   Slash printing and mailing costs through ‘push’ e-delivery
For more information, please contact:
Sales   sales@activepath.com

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Bringing Web Experience to Email

  • 1. Making Email Better. Bringing the Web Experience to your Inbox
  • 2. The Problem Current State: • Trillion+ emails sent and over 99% are either not wanted or not effective • Users frustrated with clutter; miss important notifications; waste countless hours – Email becomes “must do” versus “want to do” • Senders can’t get message through; Remove sophistication from their sites for email – lowest common denominator
  • 3. Our Mission Make Email Better.
  • 4. Our Strategy ActivePath Strategy: • Build application platform for users to quickly and securely improve their management of emails, saving them time and enhancing their interaction with sites they choose to work with • Build a tool-set for senders to dramatically improve their engagement with their customers. • Create an ecosystem to promote ‘Amail’
  • 5. Our Mantra • What is Amail? • Approved – permission-based email that is desired by end users • Assured – completely secure and up to date • Actionable – no need to click out, all one’s needs can be done with fewer steps
  • 6. Tangible Benefits • Benefits to End Users: • Prioritize what is important • Take immediate action • Save time • Enhance website experience • Benefits to Senders: • Improve conversions • Gain more attention from end users • Increase customer engagement
  • 7. About ActivePath • Inventors of the Amail technology • Top 10 Company to watch by Bank Technology News, December 2011 • Winner of Netbanker Online Banking Report “Best of Web”, August 2010 • Broadening from financial services to ecommerce and consumer applications • Backed by World class investors including Battery Ventures, Gimv, and Genesis Partners
  • 8. Regular Mail Actionable Amail • Non-interactive, plain text Fully interactive, with rich web content • Alerts are awkward, requiring explanation Alerts are actionable to users on how to access content • No ability to access customer service Customer service chat from within the email • Statement alerts do not include Deliver statements to the the statements customer’s inbox • Email format easy to phish Additional security from Inbox branding • Content is static Content is interactive and displays the most current information
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  • 28. Amail Benefits • Dramatically improve the customer experience • Reduce the number of steps and associated time it takes to complete transactions • Significantly increase sales and conversion rates • Convert today's passive touch points to Active, Transactional, Targeted and Event-Based • Demonstrable ROI • Strong revenue increase potential • Transform every customer notification into an engaging interaction • Slash printing and mailing costs through ‘push’ e-delivery
  • 29. Amail Benefits • Dramatically improve the customer experience • Reduce the number of steps and associated time it takes to complete transactions • Significantly increase sales and conversion rates • Convert today's passive touch points to Active, Transactional, Targeted and Event-Based • Demonstrable ROI • Strong revenue increase potential • Transform every customer notification into an engaging interaction • Slash printing and mailing costs through ‘push’ e-delivery
  • 30. For more information, please contact: Sales sales@activepath.com