1. www.neustar.biz/enterprise
Enterprise Services | Data Sheet
Neustar®
Audience Targeting Solutions
It’s simple. We reach audiences no one else can.
Are your online display ads really hitting the mark? Are they reaching unique
audiences your brand or client needs? Stop guessing and start knowing with
Neustar Audience Targeting Solutions, a complete online display advertising
solution.Just tell us who you need to reach. We’ll craft the data, deliver the ads
on real-time bidding exchanges and optimize your campaign to improve ROI.
Who Can You Reach with Neustar? A Few Examples:
• Reach college students to buy and sell textbooks.Target ads to select top
100 colleges nationwide.
• Advertise your department store to drive brand awareness and in-store traffic.
Deliver ads to ZIP+4 neighborhoods with household incomes over $150K, patrons
of hotels with $500 per night rooms and employees at private equity firms, law
firms and more.
• Reach attendees at trade shows to drive booth traffic.Target ads to the
conference center and nearby hotels.
• Engage voters in an advocacy program to influence U.S.Legislators.Deliver ads
to selected hotels, airports and ZIP+4 neighborhoods.
• Promote your new product to biotechnology companies. Send ads to employees
of companies within the bio-tech SIC code classification.
• Avoid displaying ads on sites with negative reviews of your new store.
Protect your brand.
Who do you need to reach? Let Neustar be your guide.
Exceptionally Accurate Data + Really Smart People
Neustar fuses audience location (IP address-based online data) with predictive
behaviors (offline data). We identify consumers through partner and proprietary
data, plus use our IP database to hone in on your targets, pinpointing where and
how they use the Internet.Thanks to our Network Geography Analysts and ISP
partners, our ZIP+4 geo-targeting is the most accurate available. By consistently
hitting your target, it reduces ad waste and boosts ROI.
The super-accurate online display
advertising solution that lets you:
• Target ads by organization, location,
venues, predictive behaviors and
webpage context
• Reach your most elusive audiences
on the web
• Reduce ad waste and increase ROI
Reach Audiences at the ZIP+4
Neighborhood Level
Enjoy the same power as print,
direct mail and outdoor while
reaching today’s buyers where
they really live – online.

2. Neustar
®
Audience Targeting Solutions Enterprise Services
A Powerful Data Blend for Maximum Results
Organization Location Predictive Behaviors
• Banks
• Education (Colleges)
• Corporations (by name,
revenues or SIC code)
• Government
• Healthcare
• Law Firms
• Manufacturing
• Medical
• Military
• Pharmaceutical
• Religious
• Retail
• Organization
• Country
• Region
• State
• City
• ZIP+4 Neighborhood
• Radius Targeting
Venues
• Airports
• Stadiums
• Hotels
• Conference Centers
Household level behavioral
insights such as:
• Brand affinity
• Purchase propensity
• Lifestyle attributes
• Demographics
Webpage Context
• IAB Website categories
• Brand protection
category tiers
• Webpage quality scoring
• Customer defined keyword
and website lists
Organization,Location and Venues (Online Data)
For more than 12 years, Neustar’s team has pioneered the science of IP Intelligence,
gleaning extraordinary business value from IP addresses. Our database contains
all routable IP addresses worldwide. Every day, our analysts interpret, validate and
add to this data to ensure accuracy and completeness. In fact, Neustar is the only
provider of IP data whose processes are vetted annually by a Big Four auditing firm.
Predictive Behaviors (Offline Data)
Our offline data is brought online to allow targeting based on household-level
behavioral insights such as brand affinity, purchase propensity, lifestyle
attributes and demographics (age, gender, household income and more). We
utilize data from trusted sources: market research (households surveyed), retail
purchase behaviors (from catalog, loyalty and gift card programs), demographic
providers and national panels (households participating in consumption studies).
Most importantly, we use proprietary processes to verify it all and deliver an index
of likely household behavior.
Webpage Context
Select the websites where you want your ads to appear – or not. Protect your
brand by avoiding sites with inappropriate content or negative content about your
products. Target sites with content that aligns with brand objectives, plus convert
audiences by reaching them more precisely. Choose from four criteria options for
black- and white-listing sites: IAB website categories, brand protection website
category tiers, webpage quality scoring and customer defined keyword and
website lists.
Learn More
Call +1.877.572.4581,Email onlineads@neustar.biz,Visit www.neustar.biz
How It Works
Define your online
campaign needs.
Select targets from
online data categories.
Select offline data
overlays to apply to
online categories.
Deliver campaign via
real-time bidding platform.
Report and analyze results
to optimize campaigns.
Tee up your ad.
How It Works
About Neustar
Neustar, Inc., (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, technology,
financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and
evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.
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Privacy Matters
Neustar’s targeting solutions are
privacy-compliant. Our IP data lets you
reach scalable, targeted audiences
without tracking individual behaviors or
usage patterns. It is PII-free (personally
identifiable information). Plus our offline
data avoids sensitive categories like
alcoholic beverages, medical conditions,
prescription drugs, ethnicity, religion or
sexual preference.