Discover our selection of advertising media cases for August 2013: the best of creativity in communications operations worldwide.

1. CASE STUDIES OF THE MONTH
AUGUST 2013

2. Each week, we select and feature a media case made to promote a creative operation or
a campaign of communication in a particular section of our site
LAST MONTH WE HAD

3. Agencies
JWT Amsterdam
Giovanni Draftfcb, Brazil
Grand Union, Portugal
Loducca, Brazil
Brands
ING
Nivea
Sagres
Business Sectors
Finance
Corporate Communication
Cosmetics/Beauty Products
Beverages
Public Interest Media/Channels
Stunt
Print
Interactive
This month, discover the following…
AUGUST 2013

4. CORPORATE COMMUNICATION
Theatrical stunt to inform people of
the reopening of the RijksMuseum
in Amsterdam.
SEE THE COMPLETE CASE
Action is louder than words: ING catches people’s attention
ING as one of the sponsors of the major
renovation project of the wanted a
dramatic way of letting people know of its
reopening. A marketing stunt in a large
shopping centre-where actors dressed in
17th century costumes created a live
surprising performance inspired by the
painting “The Night Watch” by
Rembrandt…
AUGUST 2013

5. COSMETICS/BEAUTY PRODUCTS
The Nivea solar charger allows users
to recharge their phone battery from
the heat rays of the sun.
SEE THE COMPLETE CASE
Harnessing the power of solar energy to recharge your phone
On the back of a Brazilian magazine- an advert
for Nivea sunscreen has a small solar panel
attached on one side and a charger to insert
the charger cable on the other. You plug your
iPhone charger in and your phone starts to
charge-powered by the energy created from
the sun...
AUGUST 2013

6. BEVERAGES
Sagres chose a novel idea to allow
for the online activation of their new
chocolate flavour stout beer.
SEE THE COMPLETE CASE
Enlisting the help of one of Portuguese’s most
famous chocolatier and his team- a website
wholly made of chocolate was sculpted,
photographed and displayed online in the
promotion of Sagres’ new chocolate flavor
beer…
AUGUST 2013
A website composed of just chocolate –the best and cheapest
promotion tool for a new chocolate beer.

7. Clothes donations fill the “empty
shop” by day, and are removed by
night so a new batch of clothes can
be collected.
SEE THE COMPLETE CASE
The “Empty Shop” inspires a new mode of collection
Temperatures can drop quite low in winter in
Sao Paulo- so a winter clothing collection
drive was needed to gather donations and
provide those in need with warm clothing.
“The Empty Shop” was constructed in a Sao
Paulo shopping centre. As the title suggest-
the shop was completely empty bar hangers
and mannequins…
PUBLIC INTEREST, CSR
AUGUST 2013

8. AdForum.com provides easy and unfettered access to a vast library of nearly 140,000
pieces of creative work spanning all media types. Each month,
approximately 1,000 of the latest and greatest ads from around the globe
are added, many directly from award show organizers who partner with
AdForum or from agencies themselves.
AdForum Creative library makes it a breeze to analyze creative
trends from around the world, get inspired, view the competition, and
facilitate numerous strategic and creative discussions throughout the
year. It provides agency teams (creative, account, media) with the most
convenient way to stay on top of the latest, save their favorite ads in
personal and customizable online folders, and even have the option of
downloading some ads in high-quality format for presentations.
ABOUT US
SEE MORE
AUGUST 2013

9. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
(To see last month’s selection, click HERE)
AUGUST 2013