Social Media For Business

Social Media Marketing Agency
Vancouver Island, BC
www.blackbearsocialmedia.ca

Black Bear Social Media is a full service social media marketing agency located on Vancouver Island, BC.
© 2014 Black Bear Social Media. All Rights Reserved..
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BLACK BEAR COMPANY INFO
Our Mission
To help companies better connect with their customers
through SOCIAL MEDIA!
We speak social media.
We help companies listen, interpret, understand, and engage in conversations on social media.
We’re reachable, professional, and passionate, offering big city results with small town service.
Our team is comprised of social media marketing professionals with extensive international experience in business and digital marketing. We take our
knowledge of marketing, public relations, and customer service and combine them to create innovative and effective social media campaigns.
It’s not enough to just post great content, we also measure, analyze and interpret the data to find what strategies and promotions work best to
accomplish your objectives.
If your business is great at what it does but just can’t seem to get a handle on effectively using social media marketing, we may be the agency for you.

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ADAM ERHART
Owner, Black Bear Social Media
adam@blackbearsocialmedia.ca

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GO WHERE YOUR CUSTOMERS ARE
97%
97% of all customers search
for local businesses online.
References for all
statistics used available
upon request (or feel free
to Google them!)

5
WHY SOCIAL MEDIA IS IMPORTANT
TO YOUR BUSINESS.
(No matter what business you’re in.)

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Social Media is Everywhere
72% of All Internet users are now active on social media 72%
18-29 year olds have a 89% usage 89%
Social Media is now
the #1 thing people
do online.
65+ year olds have a 43% usage 43%

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23% of Facebook users login at least 5 times per day 23%
47% say Facebook is their #1 influencer of purchases 47%
70% of marketers used Facebook to gain new customers 70%
There are
Now over
1.3 BILLION
People on
Facebook

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Google+ is growing at 33% per year 33%
Twitter was the fastest growing with 44% growth 2012-2013 44%
YouTube reaches
more adults
aged 18-34
than any
cable network

9
It’s How People Make Buying Decisions
97% of all consumers search for local businesses online 97%
Consumers are 71% more likely to make a purchase based
On social media referrals. 71%
46% of online users rely on social media when making
purchase decisions. 46%
Customer testimonials have the highest effectiveness rating
For content markeitng at 89% 89%
Social media and
word-of-mouth
provide the
highest level
of trust of all
advertising
methods

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How Important Is Social Media to Business?
80% of business executives believe social is “important” or
“somewhat important” in marketing, and this number is growing! 80%
78% of small businesses attract new customers through
Social media. 78%
As social media continues to prove its value, social media marketing budgets
will double over the next 5 years.
Social media is less expensive than other marketing methods, provides a higher
ROI, and offers the lowest cost-per-impression of any advertising method.
Every year
business owners and
executives increase
their commitment in
social media, and
the pace is
Increasing fast.

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Social Media Lead Generation
Social media has a 100% higher lead-to-close ratio than
Outbound marketing. 100%
77% of B2C and 43% of B2B companies have acquired customers
from Facebook. 77%
Inbound marketing delivers 54% more leads than traditional
outbound marketing. 54%
Social media
produces almost
DOUBLE
the marketing leads
of trade shows,
telemarketing,
direct mail,
or PPC.

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SOCIAL MEDIA MARKETING
PRINCIPLES
The same core marketing principles apply equally
to social media. Targeting, segmentation,
differentiation, and positioning all need to be
factored in to create a world class social media
marketing campaign.

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and Blogging
01
02
03 and 04
Top 4
Most
Valuable
Platforms
B2C

14
Blogging
Top 4
Most
Valuable
Platforms
01
02
03
04
B2B

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WHY MEASURE AND MONITOR SOCIAL MEDIA?
1.It allows you to see just how effective social media is
when used effectively.
2.It allows you to track what works best and what doesn’t
so you can build on your successes.

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MARKETERS MEASURE...
Content Shares Social Followers Impressions
Track what resonates
with your customers so
you can produce more
of it.
Build your lists for
decreased future
marketing costs.
How many people
you’re getting your
message in front of.

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
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TRACK BUSINESS PERFORMANCE WITH SOCIAL MEDIA PERFORMANCE
Tracking, recording, and analysis increase effectiveness.
Social Business
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Business
Social
By measuring sales and revenue, both year to date, as well as month to month you can start to get a pretty
good idea of just how much your social media marketing is improving your business.

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FORRESTER FACTORS
Used to evaluate the impact of social media on your business.
1. Financial: Have costs decreased or sales increased?
2. Brand: Have perceptions of the brand improved?
3. Risk Management: Are you better prepared to respond to issues that affect brand
reputation?
4. Digital: Has the brand enhanced its digital assets?

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MARKETING PROCESS
Social Media Marketing Process
Actively engage social
communitiy and
customers.
Turn fans into
customers, drive traffic
and sales.
Skillfully and carefully
construct promotional
messages to connect
with customers.
Build and increase
followers, publish
content.
Monitor brand
mentions, keywords,
and trends.

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BLACK BEAR SOCIAL MEDIA SERVICES

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CUSTOM
Strategy
CAMPAIGN
Design
ACCOUNT
Creation Focused LASER TARGETED
Psychographics
Impressions
CONTEXT
Specific
SOCIAL
Profiles
MANAGEMENT ADVERTISING MONITORING CONTENT DESIGN
Comment Management
INTERACTION
DATA MINING
Updating
Copywriting
AD
Optimization
Mood
TONE
CROSS
Platform
Audience
GROWTH
Traffic
INCREASE
REACH
Impressions
Blog Writing
Graphic
DESIGN
Social Public Relations
Customer
SERVICE
Facebook
APPS
Layout
Contests
Engagement
STRATEGIES
LINKING
Integration
Full Service Social Media Marketing Agency
PHOTO
Video
Written

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Policy For Success
We turn fans into friends, and friends
into customers, by speaking to them
where they are, and how they want to
be spoken to.

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SOCIAL MEDIA MANAGEMENT
Social media strategy customized to your business, objectives, and key metrics
Campaign development and design
Creation and maintenance of social media accounts
Multiple daily updates across platforms
Monthly social media metrics report
Social media data mining
Comment management and interaction
Custom Facebook app development

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SOCIAL MEDIA ADVERTISING
Focused and targeted advertising based on geographic, demographic, and
psychographic variables.
Target your customers based on their interests, location, age, gender,
organizations, and behaviour.
Facebook Ad optimization

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SOCIAL MEDIA MONITORING
Using sophisticated social media monitoring tools we are able to accurately track:
Audience growth
Site traffic increase
Click-through rates
Customer demographic information
Reach

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FACEBOOK APPS
Sweepstakes
Coupons
Website linking and integration
Photo contests and galleries
Video contests and galleries
LinkedIn feed
Pinterest board

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CONTENT GENERATION
Blog and article writing
Video blogs
Graphic design
Social public relations
Business development
Customer service

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PROFILE DESIGN
Facebook
Twitter
LinkedIn
Google+
Pinterest
Tumblr
Instagram
Blogs

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GET IN TOUCH TODAY AT:
adam@blackbearsocialmedia.ca
OR VISIT US ONLINE AT:

Social Media For Business

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