Over the past 15 years, web greatly expanded channels of communication that a company possesses. The current brand universe creates numerous opportunities to make connections with customers but also rises demand for marketing management. This infographics is based on Bold Horizon's Circle of Engagement. www.boldhorizon.co.nz

1. The Big Brand Theory
The brand universe has expanded in the past 15 years.
1997
2012
#ServiceDesign matters.
The Circle of Engagement by Wayne Attwell from Bold Horizon, New Zealand (http://www.boldhorizon.co.nz)
was remixed by Adam Hazdra (@adamhazdra) in July 2012.