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Ideas & Innovation: Simple Premise - Small Starts

Ideas & Innovation: Simple Premise - Small Starts Innovation is a word that is commonly used and seldom defined.

Ideas occur all the time but do they all deserve the time and effort necessary to realize them?

There is a startlingly simple definition for innovation because innovation, by itself, is simple. It’s also a form of the creative process and can’t be obtained on demand. But when you do come upon something innovative, the real work begins: You have to examine and justify a new idea. You have to convince others that your idea is worthwhile.

Adam Polansky will give you that simple definition and show you how to gauge the merit of an idea along with a short case study about a grass-roots idea that didn’t turn out as planned – it turned out better! He’ll also show you how to frame the discussions you’ll need to have in order to get your ideas off the ground and suggest some other avenues available to move from concept to concrete.

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Ideas & Innovation: Simple Premise - Small Starts

  1. 1. Ideas<br />&<br />nnovation<br />Simple Premise – Small Starts<br />Adam Polansky<br />UX Director, IA & Usability<br />Travelocity<br />@adamtheia<br />Tweet: #ideasandstuff<br />
  2. 2. Ideas &Innovation<br />How do you define innovation?<br />
  3. 3. Academic Definition<br />Innovation = <br />New Combinations<br />
  4. 4. New combinations<br />MMM… <br />Pizza scented hand lotion!<br />aren’t always good combinations<br />
  5. 5. Eureka Moment<br /> Epiphany<br />Stroke of Genius<br /> Light Bulb<br /> Flash<br />
  6. 6. Not so much<br />
  7. 7. Slow Hunch<br />
  8. 8. Allow hunches to meet<br />Connecting <br />vs. Protecting<br />
  9. 9. Liquid Networks…<br />…Like the Human Mind<br />
  10. 10. Ideas &Innovation<br />What do you do when hunches meet?<br />
  11. 11. Good combinations have the right mix<br />Value<br />Effort<br />
  12. 12. Business<br />Value<br />Users<br />Technology<br />
  13. 13. Money<br />Time<br />Effort<br />
  14. 14. high<br />Value<br />Effort<br />low<br />high<br />
  15. 15. Ideas &Innovation<br />Okay, so…<br />
  16. 16. Where do we go <br />with our ideas?<br />
  17. 17. Channels you may have…<br />Existing bug or enhancement tools<br />Organize “Hack days” or design contests<br />Networking – Get to know the people with the keys<br />
  18. 18. Once upon a time…<br />Harnessing the power of neurotic obsession<br />* CE – Customer Experience<br />
  19. 19. Pain=Big revenue hits due to poor CE<br />Direct cause/effect hard to identify quickly<br />So…CE fixes take a back seat to enhancements that can more easily be tracked<br />
  20. 20. A list of small enhancements based on the following criteria: <br />Small bug-level fixes. <br />No projects<br />Majority of the burden on CE. <br />No big development efforts<br />Clear solutions. <br />No unqualified proposals<br />Help me!<br />
  21. 21. The Pitch <br />Death by 1000 cuts<br />No current projects suffer<br />We’ll do this simply because you’ll let us<br />
  22. 22. Ideas &Innovation<br />So…what happened?<br />not what we thought<br />
  23. 23. Re-cap<br />Let hunches meet<br />Capture the ideas<br />Assess the value<br />Assess the effort<br />Choose the right channel<br />Stick with it<br />
  24. 24. Q<br />A<br />&<br />Thank you<br />@adamtheia<br />Tweet: #ideasandstuff<br />