This document discusses tablet advertising and provides an overview of the tablet market and considerations for apps versus browser-based advertising. It analyzes tablet sales growth trends and survey results showing tablets becoming a primary computing device and high satisfaction levels. Pros and cons of apps and browser-based advertising are outlined. Key metrics on tablet engagement will be covered in the next episode to help build more engaging ads.
5. PRIMARY COMPUTER
47%
29%
2010 2012
“46.7% of iPad owners say the iPad has become their
primary computer, up from 29.1% in 2010”!
See Business Insider: How People Actually Use the iPad: Results from Our Exclusive Survey.! 5
6. IPAD OWNERS
”46.3% lived in
households with
an income of
$100,000 or
more.”!
http://www.comscore.com/Products_Services/Product_Index/TabLens! 6
7. TABLET DEVICE SATISFACTION
8.8 8.2 8.7
“Overall device satisfaction for tablets was high across the
board for iPad (8.8 out of 10), Android tablet (8.2), and
Kindle Fire (8.7) owners during the three-month period
ending in June.”!
http://www.comscore.com/Products_Services/Product_Index/TabLens! 7