WPL campaign brief

1. CAMPAIGN BREIF
#YehTohBasShuruatHai!

2. Context Problem
Statement
Target
Audience
Single Minded
Proposition
Objectives How can we make
WPL bigger?
Think-Feel-Do

3. CONTEXT
The Women's Premier League (WPL) is a
women's Twenty20 cricket franchise league in
India. It is owned and operated by the Board of
Control for Cricket in India (BCCI).
Number of teams: 5
Venues: CCI & D.Y Patil Stadium
Duration: 4th March to 26th March, 2023
Timing: 3:30 pm to 7:30 pm
7:30 pm to 11:30 pm

4. OBJECTIVES
Women Premier League
focuses on becoming the
game changer for women's
cricket all over the world, by
giving women's cricket its
own identity.
Second objective of WPL
was to make the league a
success by catching more
viewership.

5. PROBLEM STATEMENT
There is no doubt that the WPL is a historic move for women’s cricket
in India. However, there are limitations to what the WPL event can
achieve for the sport if the BCCI and Indian government do not
capitalise on this momentum.
-Women are still playing less and earning lesser than men. The
difference in their retainership is massive. Grade A women cricketers
are paid ₹50 lakh, Grade B ₹30 lakh and Grade C cricketers ₹10 lakh.
Men cricketers receive between ₹7 crore and ₹1 crore from the
highest to the lowest grade.
Another issue is the timeline of the WPL, 4th March to 26th March,
2023 which is the peak time for school students since they have
examinations in this period which will narrow the viewership of the
league.

6. TARGET AUDIENCE
Cricket fans
who've
watched
women's Big
bash and
The Hundred
People who
watched the
recently
concluded
t20 world
cup
Current IPL
audience
AGE GROUP :16
years - 50 years
+
Cricket
fans
AGE GROUP :16
years - 50 years
Women
cricket
players
AGE GROUP: 11
years - 17
years

7. Women ☕ on field, women on
boundaries. Women on fire, Women on
for a show
SINGLE MINDED PROPOSITION
Where Women Rule the Pitch

8. THINK-FEEL-DO
Think- The idea of watching high-level cricket played by women is refreshing change
of pace from the male-dominated cricket leagues they may be used to.
Feel- The dates chosen should be changed for the next edition to attract more
eyeballs and not lose potential audience and The league is playing a huge role in
promoting gender equality in cricket and providing equal opportunities for female
cricketers. The WPL has also helped to increase the visibility of women's cricket in
India and attract more fans to the sport.
Do- The players in the WPL should be paid more to attract and retain top talent this
could be achieved by increasing the prize money and salaries for the players to
ensure that they are adequately compensated for their skills and hard work and
expanding the league to include more teams and matches to provide more
opportunities for players to compete and for fans to watch high-quality cricket

9. Create a strong
brand identity:
Create a strong
brand identity for the
league, including a
logo, colors, and
tagline, that
resonates with fans
and communicates
the league's values.
Organize contests and
giveaways: Organize
contests and giveaways
to generate interest in
the league. For example,
you can ask fans to
submit videos of
themselves doing a
particular cricket-related
challenge or give away
merchandise signed by
the players.
Partner with influencers:
Partner with influencers
and celebrities who are
interested in women's
sports to help promote
the league. They can
share their experiences
attending games, give
shoutouts to their
followers, and generate
interest in the league.
HOW CAN WE MAKE WPL BIGGER?

10. Thank you!
MADE BY-
ADITI CHAUHAN