What User Experience (UX) is and what it’s NOT? Who are the real UX designers? Whats the difference between UI design and UX design? Find answers to above questions and more. Nikhil Chandran, the User Experience Specialist at Aditi Technologies talks about Experience Design.

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3. Confidential
Experience the Interface
Nikhil Chandran

4. Agenda
• What User Experience (UX) is and what it’s NOT…
• Design in everyday things
• Who are the real UX designers?
• Design principles and UX process

5. What's the difference between UI
design and UX design?
UI Design UX Design
The fly turns into
the black outline
of a fly, etched
into the porcelain.
It improves the
aim. If a man sees
a fly, he aims at it.
Fly-in-urinal
research found
that etchings
reduce spillage by
80%

6. User experience design is
NOT...
1. User interface design It is the system
2. A step in the process It is the process
3. Just about technology It is about behaviour
4. Just about usability It is about value
5. Just about the user It is about context
6. Expensive It is flexible
7. Easy It is a balancing act
8. The role of one person or dept. It is a culture
9. A single discipline It is a collaboration
10. A choice It is a means of survival

7. Bad design makes you look stupid
Have you ever
Or tried pulling the door wondered how to use
and it would never open? that jazzed up
washbasin in that
hotel?

8. The perfect boarding pass

9. Interesting
designs

10. Now let’s try this…
Design the all new central locking remote
Your all new gas stove

11. So, who are the real UX Designers?
WE ALL ARE!!!
Or at least we have our own contributions

12. Design Principles
• Visibility - can I see it?
• Feedback - what is it doing now?
• Affordance - how do I use it?
• Mapping - where am I and where can I go?
• Constraint - why can’t I do that?
• Consistency - I think I have seen this before?

13. Visibility
Make the important features more evident and clearly visible to the user
• Hiding certain
functions can be
advantageous in
interface design
• Certain functions
are kept invisible
until needed; also
contained within a
group of similar
types

14. Feedback
Send information back to the user about what the system has done and what result was accomplished
• what is it doing now?
what action has been
performed?
• needs to be immediate
and synchronized with
user action

15. Affordance
possibilities of actions available to perform while interactive with any environment
• Perceived and actual
properties of an object
Pushing the bar opens the door, on which side do that give clues to its
operation
you push? But the door in the image above hides
the signal, making it impossible to know which side
to push. A frustrating door.
The door in the image below has a flat plate
mounted on the side that is to be pushed; this is a
naturally interpreted signal. A nice design, no
frustration for the user.

16. Mapping
is the relationship between controls, actions and their result on the environment
• Relationship to
controls and their
effect

17. Constraints
limit the acceptability of user actions
• Restricting the kind
of interactions that
can take place
• Reduce the chance
of error
• Can also work to
focus user’s
attention to needed
task

18. Consistency
designing interfaces to have similar operations and use similar elements for achieving similar task
• Mercedes Benz • Consistent use of
vehicles are instantly symbols to
recognizable because represent similar
the company concepts,
consistently feature its leverages prior
logo on all its vehicles knowledge and
makes new things
• Associated with easier to use
quality and prestige;
respected and • Traffic lights
admired; fine always turns
craftsmanship and yellow before red
reliable

19. Design Process
Design Engineering
Design Requirement
Gathering
Interview with stake holders/end
users, GAP Analysis Strategic Design
Card Sorting and other exercises Structural Design Software Architecture Design
for Information Architecture
Testing
Low fidelity prototyping – Paper Feature research and
Skeletal Design
prototyping feasibility study
Medium fidelity prototyping Design Implementation Feature proof of concepts
Implementation with final
Testing final design Implementation & Production
design

20. Parting Notes…
Experiences happen, whether or
not you plan them. When not
intentionally designed, there’s a
much higher likelihood of the
experience being poor.
And don’t try too hard
to reinvent the wheel in
the name of REDESIGN

21. Remember folks… User Experience design is not the role of one person or dept.
IT’S A CULTURE
Thank You
Additional resources: (Watch later)
An animated tribute to UX Design Part 1|Part 2