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"Il DESIGN nel fantastico 
mondo del TURISMO" 
"Il caso AIRBNB" 
Adriano Toccafondi - www.icsipsilon.it
Il compito dei progettisti è sempre più quello di 
trovare soluzioni legate alla tecnologia, al web, al 
digitale, senza p...
POSSO SEDERMI 
DIVERSAMENTE?
Se i modelli di sedia disponibili oggi al mondo fossero sufficienti 
e in grado di soddisfare tutte le esigenze di seduta,...
CAPITO?
La rete crea le condizioni ottimali per produrre 
valore dalla condivisione. 
SHARING ECONOMY 
Le persone usano piattaform...
Il Design dei Servizi include le persone in 
ogni fase progettuale. Anche in fase di 
sviluppo. 
La storia di AIRBNB: dove...
Oggi AIRBNB include oltre 550.000 strutture in tutto il mondo. 
Ma per arrivare al successo 
hanno avuto bisogno anche di ...
Il punto zero è già un esercizio di creatività. Quando di fronte 
ad una necessità hanno trovato una soluzione con mezzi 
...
NON SI PARTE SOLI 
I due fondatori: Brian Chesky & Joe Gebbia.
COME FACCIAMO A REALIZZARE LE NOSTRE IDEE? 
Si aggiunge un terzo 
Lo sviluppatore/ingegnere Brian Blecharczyk.
AUTUNNO 2008 DAL DISASTRO NATURALE 
ALL'OPPORTUNITÀ 
Coinvolgimento sociale per una giusta causa 
Gli HOSTS sono incoraggi...
2008 
Creatività nella ricerca fondi. 
Dai cereali ai primi fondi raccolti.
PRIMAVERA 2010 
Le prime modifiche di qualità per le foto. 
Sono i fondatori in prima persona a con strumenti tipici del 
...
Capiscono i loro punti deboli con interviste e cognitive walktrough. 
AUTUNNO 2010 
Aprono il call center 24 ore su 24. 7 ...
PRIMAVERA 2012 
Nasce l'applicazione per android.
Un logo che ha fatto parlare molto..forma ed estetica
Joe Gebbia ha affermato che, "Airbnb è come 
una scuola divertente, dove per di più ti pagano." 
AZIENDA DESIGN DRIVEN 
DE...
USABILITÀ ESTREMAMENTE CURATA NEI DETTAGLI
SCELTA FLUIDA
I DETTAGLI FANNO LA DIFFERENZA
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Il caso airbnb. Come il Design ha favorito lo sviluppo della piattaforma.

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Il Design nel fantastico mondo del Turismo. Come il Design ha favorito lo sviluppo della piattaforma digitale.
#digitale #web #app #travel #design

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Il caso airbnb. Come il Design ha favorito lo sviluppo della piattaforma.

  1. 1. "Il DESIGN nel fantastico mondo del TURISMO" "Il caso AIRBNB" Adriano Toccafondi - www.icsipsilon.it
  2. 2. Il compito dei progettisti è sempre più quello di trovare soluzioni legate alla tecnologia, al web, al digitale, senza poter prescindere dalla creatività. PENSIERO LATERALE La crisi del lavoro è data dalla mancanza di creazione di valore e da una delocalizzazione delle azioni che richiedono un basso grado di conoscenza e competenza.
  3. 3. POSSO SEDERMI DIVERSAMENTE?
  4. 4. Se i modelli di sedia disponibili oggi al mondo fossero sufficienti e in grado di soddisfare tutte le esigenze di seduta, avrebbe senso continuare a progettare sedie? PROVOCAZIONE Non ha più senso iniziare a pensare ad altri modi di stare seduti?
  5. 5. CAPITO?
  6. 6. La rete crea le condizioni ottimali per produrre valore dalla condivisione. SHARING ECONOMY Le persone usano piattaforme in grado di combinare bisogni e offerta di valore.
  7. 7. Il Design dei Servizi include le persone in ogni fase progettuale. Anche in fase di sviluppo. La storia di AIRBNB: dove il design ha aiutato un'idea a divenire realtà.
  8. 8. Oggi AIRBNB include oltre 550.000 strutture in tutto il mondo. Ma per arrivare al successo hanno avuto bisogno anche di creatività.
  9. 9. Il punto zero è già un esercizio di creatività. Quando di fronte ad una necessità hanno trovato una soluzione con mezzi improvvisati. Un letto gonfiabile per raccogliere qualche dollaro.
  10. 10. NON SI PARTE SOLI I due fondatori: Brian Chesky & Joe Gebbia.
  11. 11. COME FACCIAMO A REALIZZARE LE NOSTRE IDEE? Si aggiunge un terzo Lo sviluppatore/ingegnere Brian Blecharczyk.
  12. 12. AUTUNNO 2008 DAL DISASTRO NATURALE ALL'OPPORTUNITÀ Coinvolgimento sociale per una giusta causa Gli HOSTS sono incoraggiati ad abbassare il prezzo.
  13. 13. 2008 Creatività nella ricerca fondi. Dai cereali ai primi fondi raccolti.
  14. 14. PRIMAVERA 2010 Le prime modifiche di qualità per le foto. Sono i fondatori in prima persona a con strumenti tipici del Design dei Servizi a capire il problema. EURISTICHE EURISTICHE
  15. 15. Capiscono i loro punti deboli con interviste e cognitive walktrough. AUTUNNO 2010 Aprono il call center 24 ore su 24. 7 giorni su 7. Forniscono il servizio fotografico gratuito alle strutture.
  16. 16. PRIMAVERA 2012 Nasce l'applicazione per android.
  17. 17. Un logo che ha fatto parlare molto..forma ed estetica
  18. 18. Joe Gebbia ha affermato che, "Airbnb è come una scuola divertente, dove per di più ti pagano." AZIENDA DESIGN DRIVEN DESIGN THINKING USER EXPERIENCE
  19. 19. USABILITÀ ESTREMAMENTE CURATA NEI DETTAGLI
  20. 20. SCELTA FLUIDA
  21. 21. I DETTAGLI FANNO LA DIFFERENZA

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