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ILSI SEA Region Nutrition Labeling Seminar, Thailand, August 2012 (www.ilsi.org/SEA _Region)




                                       Using Nutrient Profiling for
                                        Product I&R: The Nestlé
                                              Experience

                                     ILSI SEA seminar, Bangkok, August 2012

                                                                 Gerard Vinyes
                                                                 Nestlé Nutrition Network
Nutrition, Health and Wellness vision




       Pleasure                         Balance




                        Understanding
The 60/40+ program a fundamental pillar of our NHW
   strategy

Pleasure                   Balance




                                     Nestlé promise to offer products that are
           Understanding
                                      superior in taste and nutritional value

                              60/40                                         "+"
                                                                       Analyse nutritional
                                                                       value of products
                                                                        based on Nestlé
                                                                        Nutrient Profiling
                                                                             System
                               Taste
                            preference


                                             Good Food Good Life
The Nestlé Nutrient Profiling System (NNPS)


✔   Developed in 2004 by the Nestlé Nutrition Network



✔   A rigorous and non-compensatory methodology for analyzing the
    nutritional value of Nestlé products.

✔   Its main objective is to drive Innovation &
    Renovation with nutrition insight.


✔   Applied across Nestlé’s worldwide food &
    beverage portfolio.


✔   System is regularly reviewed by nutrition
    experts and product specialists
Description of the Nestle Nutrient Profiling System


How works the Nestlé Nutrient Profiling System?

The Nestlé Nutrient Profiling System works by profiling each individual
           food and beverage product against specific criteria

   Criteria set considering the role and
   place of the food and beverage in a diet
                                                                         Nutrients
                                                         Criteria


   Criteria based on latest scientific evidence
   and public health recommendations by                             Assessment

   authorities including WHO and the US-IOM


   Every product that successfully achieves the
   criteria attains the Nutritional Foundation (NF)   Nutritional Foundation
   status                                                      (NF)
Principles of the Nestlé Nutritional Profiling System


What makes the Nestlé Nutritional Profiling System specific?

   A system based on 4 principles of assessment to guide I&R of
   adults or children food and beverage products:


   1. Consideration                3. Qualifying
   of category                     thresholds for
   specific system                 adults or children


   2. Includes                     4. Reference unit is
   nutritional                     individual serving
   factors to limit                as consumed
   and promote
Principles of the Nestlé Nutrient Profiling System


What makes the Nestlé Nutrient Profiling System specific?

       A consideration of a category-specific
   1   system


    Each product category has a specific set of criteria against
    which individual products are evaluated. Categories defined
    according to:

                                 e.g. role of yoghurt in diet is different from role
       Role in a balanced diet   of soup.


       Nutritional composition   e.g. milk based beverage vs. cereal based
        of food and beverage     beverage
Principles of the Nestlé Nutrient Profiling System


What makes the Nestlé Nutrient Profiling System specific?


       2     Includes nutritional factors to limit and
             promote

     A consideration of specific nutritional factors pertinent to public health, product category
     and essential nutritional contributions:

PUBLIC HEALTH SENSITIVE             LIMITING NUTRITIONAL             ESSENTIAL NUTRITIONAL
NUTRITIONAL FACTORS                 FACTORS                          CONTRIBUTIONS
ALL PRODUCT CATEGORIES              INDIVIDUAL PRODUCT CATEGORIES    INDIVIDUAL PRODUCT CATEGORIES


1.Sodium                            e.g. total fat in biscuit        e.g. calcium richness
                                    products                         in dairy products
2.Added sugars
3.Fructose                          e.g. total fat in ice cream      e.g. minimum dietary fibre
4.Trans fatty acids                                                  and / or whole grain in
5.Saturated fatty acids                                              cereal products
+ ( Energy )

MAY POTENTIALLY BE CONSUMED IN      MAY POTENTIALLY BE CONSUMED IN   MAY POTENTIALLY BE CONSUMED IN
EXCESSIVE QUANTITIES                EXCESSIVE QUANTITIES             INSUFFICIENT QUANTITIES
Principles of the Nestlé Nutrient Profiling System


What makes the Nestlé Nutrient Profiling System specific?


   3   Qualifying thresholds for adults or children




  Non-compensatory thresholds
     Maximum vs. Minimum


                      Daily Reference Values
                        Adults vs. Children



                                Balance of public health recommendations
                                             Global vs. Local
Principles of the Nestlé Nutrient Profiling System


What makes the Nestlé Nutrient Profiling System specific?

        Reference unit is individual serving
  4     as consumed


  All products are assessed per serving as they would
  be consumed according to:
      •Target consumer (adult or child)

      •Main product usage (its role in the daily meal pattern)

      •How it would be reconstituted (e.g. with semi-skimmed
      milk or water)
Nestlé Nutritional Profiling System


An overview of the Nestlé Nutrient Profiling System

                                          Food & beverage          Position in the daily      Criteria for nutritional factors
 PRINCIPLE 1                              product category         eating pattern             (expressed per serving, as consumed)
 A consideration of the role of a
 product category in the overall diet

                                                          1
                                          Cereal-based             Larger meal                PUBLIC HEALTH SENSITIVE NUTRITIONAL FACTORS
                                          foods                    component                  TOTAL ENERGY: 10-20% DV/serving
                                                                                              SATURATED FATTY ACIDS: ≤ 15% daily energy
                                          Cereal-based                                        TRANS FATTY ACIDS: ≤ 3% total fat
 PRINCIPLE 2                              powder / flakes
                                          primarily consumed
                                                                                              ADDED SUGARS: ≤ 25% daily energy
                                                                                              FRUCTOSE: ≤ 50% added sugars criterion
 A consideration of specific              as pap / porridge                                   SODIUM: ≤ 5% DV/100kcal
 nutritional factors pertinent            with the addition of
 to public health, product category
                                          water or milk
 and essential nutritional

                                                                                    2
 contributions                                                                                CATEGORY SPECIFIC NUTRITIONAL FACTORS
                                                                                              TOTAL FAT: ≤ 30% daily energy
 PRINCIPLE 3
 A consideration of maximum and                                                               NUTRITIONAL CONTRIBUTION OF THE CATEGORY
 minimum non-compensatory,                                                                    PROTEIN: ≥ 10% DV/serving & ≥ 12% of energy
 rigorous thresholds specific for                                                             CALCIUM: ≥ 20% DV/serving & ≥ 14% DV/100kcal
 adults and children
                                                                                              FIBRE: ≥ 10% DV/serving
                                                                                                                                        3
 PRINCIPLE 4
                                                             DVs for adults (e.g. 2000 kcal total energy)
 A consideration of an individual
                                                             DVs for children (e.g. 1700 kcal total energy)
 serving as consumed

                                                                                                                                        4
For further information on Nestle Nutrient Profiling System, full text available at:
http://www.research.nestle.com/nutritionhealth/nutritionalprofiling/Pages/nutritionalprofiling.aspx
NNPS successful application from global to local
 level


What are the results of the Nestlé Nutrient Profiling System?

• Global results of products renovated for nutrition dimension, either
  by increasing nutritious value or decreasing sensitive nutrients:


             Recipes renovation                                                            NF achievement
8000

6000
                                                                                                                     2011
4000                                                                                                                 2010
                                                                                                                     2009
2000
                                                                                                                     2008
  0
                                                                            60           65          70         75
            Total          Increase         Decrease
                                                                                              % (as % total sales)


  •Source: Nestlé Corporate Creating Shared Value reports
  •In 2010 criteria to report total sales was modified thus figures are not completely comparable
NNPS successful application from global to local level


 What are the results of the Nestlé Nutrient Profiling System?




    Singapore – Sodium reduction
    454mg/serving (50% less than
    average category)                         Malaysia – Sugar reduction
                                              20% reduction in 2y.




                                                                                   South Africa - Fortification
                                                                                   Iron fortified at 15%DV/ serving
Philippines – Sugar reduction   Thailand – Sugar reduction
From 16g to 9g/serving in 5y.   30% reduction in 3y.           India - Increased Wholegrain
                                                               36g wholegrain /serving                 Thailand - Increased Fiber
                                                                                                       From 0.8g to 3.5g/serving



                  All examples attain Nutritional Foundation (NF) criteria
NNPS application for communication


How does the Nestlé Nutrient Profiling System benefit
consumers?
             Communication of nutritional value to
             consumers help to make informed choices


             The Nutritional
             Compass provides
             consumers with
             nutrition information,
             appropriate serving size
             and the role of a product
             in a daily diet




21/09/2012
Potential future perspectives of NPS within Nestle


• NNPS is a key asset to drive Nestlé’s I&R approach towards
  healthier choices
    -   Encouraging development of optimized nutrient composition through
        realistic nutritional targets

• Continuous improvement of the Nestlé’s product portfolio nutritional
  profile but unlikely to attain the category’s specific Nutritional
  Foundation (NF) in 100% choices.
    – NHW strategy: Pleasure, Balance and Understanding

• Shift from food balanced nutrient profiles to diet balanced profile
    – There is no « good » or « bad » food but rather « balanced » and
      « unbalanced » diets
    – M. Maillot et al. (BJN, 2011). Foods with the least favourable nutrient profiles
      can still contribute as much as 41% of energy to a nutritionally adequate food
      pattern.
    – Use Nutritional Profiling systems to evaluate the overall nutritional composition/
      contribution of foods (e.g. Nutrient-Rich Foods Index; Drewnowski et al.)
Thank You

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Nutrient Profiling 2012

  • 1. ILSI SEA Region Nutrition Labeling Seminar, Thailand, August 2012 (www.ilsi.org/SEA _Region) Using Nutrient Profiling for Product I&R: The Nestlé Experience ILSI SEA seminar, Bangkok, August 2012 Gerard Vinyes Nestlé Nutrition Network
  • 2. Nutrition, Health and Wellness vision Pleasure Balance Understanding
  • 3. The 60/40+ program a fundamental pillar of our NHW strategy Pleasure Balance Nestlé promise to offer products that are Understanding superior in taste and nutritional value 60/40 "+" Analyse nutritional value of products based on Nestlé Nutrient Profiling System Taste preference Good Food Good Life
  • 4. The Nestlé Nutrient Profiling System (NNPS) ✔ Developed in 2004 by the Nestlé Nutrition Network ✔ A rigorous and non-compensatory methodology for analyzing the nutritional value of Nestlé products. ✔ Its main objective is to drive Innovation & Renovation with nutrition insight. ✔ Applied across Nestlé’s worldwide food & beverage portfolio. ✔ System is regularly reviewed by nutrition experts and product specialists
  • 5. Description of the Nestle Nutrient Profiling System How works the Nestlé Nutrient Profiling System? The Nestlé Nutrient Profiling System works by profiling each individual food and beverage product against specific criteria Criteria set considering the role and place of the food and beverage in a diet Nutrients Criteria Criteria based on latest scientific evidence and public health recommendations by Assessment authorities including WHO and the US-IOM Every product that successfully achieves the criteria attains the Nutritional Foundation (NF) Nutritional Foundation status (NF)
  • 6. Principles of the Nestlé Nutritional Profiling System What makes the Nestlé Nutritional Profiling System specific? A system based on 4 principles of assessment to guide I&R of adults or children food and beverage products: 1. Consideration 3. Qualifying of category thresholds for specific system adults or children 2. Includes 4. Reference unit is nutritional individual serving factors to limit as consumed and promote
  • 7. Principles of the Nestlé Nutrient Profiling System What makes the Nestlé Nutrient Profiling System specific? A consideration of a category-specific 1 system Each product category has a specific set of criteria against which individual products are evaluated. Categories defined according to: e.g. role of yoghurt in diet is different from role Role in a balanced diet of soup. Nutritional composition e.g. milk based beverage vs. cereal based of food and beverage beverage
  • 8. Principles of the Nestlé Nutrient Profiling System What makes the Nestlé Nutrient Profiling System specific? 2 Includes nutritional factors to limit and promote A consideration of specific nutritional factors pertinent to public health, product category and essential nutritional contributions: PUBLIC HEALTH SENSITIVE LIMITING NUTRITIONAL ESSENTIAL NUTRITIONAL NUTRITIONAL FACTORS FACTORS CONTRIBUTIONS ALL PRODUCT CATEGORIES INDIVIDUAL PRODUCT CATEGORIES INDIVIDUAL PRODUCT CATEGORIES 1.Sodium e.g. total fat in biscuit e.g. calcium richness products in dairy products 2.Added sugars 3.Fructose e.g. total fat in ice cream e.g. minimum dietary fibre 4.Trans fatty acids and / or whole grain in 5.Saturated fatty acids cereal products + ( Energy ) MAY POTENTIALLY BE CONSUMED IN MAY POTENTIALLY BE CONSUMED IN MAY POTENTIALLY BE CONSUMED IN EXCESSIVE QUANTITIES EXCESSIVE QUANTITIES INSUFFICIENT QUANTITIES
  • 9. Principles of the Nestlé Nutrient Profiling System What makes the Nestlé Nutrient Profiling System specific? 3 Qualifying thresholds for adults or children Non-compensatory thresholds Maximum vs. Minimum Daily Reference Values Adults vs. Children Balance of public health recommendations Global vs. Local
  • 10. Principles of the Nestlé Nutrient Profiling System What makes the Nestlé Nutrient Profiling System specific? Reference unit is individual serving 4 as consumed All products are assessed per serving as they would be consumed according to: •Target consumer (adult or child) •Main product usage (its role in the daily meal pattern) •How it would be reconstituted (e.g. with semi-skimmed milk or water)
  • 11. Nestlé Nutritional Profiling System An overview of the Nestlé Nutrient Profiling System Food & beverage Position in the daily Criteria for nutritional factors PRINCIPLE 1 product category eating pattern (expressed per serving, as consumed) A consideration of the role of a product category in the overall diet 1 Cereal-based Larger meal PUBLIC HEALTH SENSITIVE NUTRITIONAL FACTORS foods component TOTAL ENERGY: 10-20% DV/serving SATURATED FATTY ACIDS: ≤ 15% daily energy Cereal-based TRANS FATTY ACIDS: ≤ 3% total fat PRINCIPLE 2 powder / flakes primarily consumed ADDED SUGARS: ≤ 25% daily energy FRUCTOSE: ≤ 50% added sugars criterion A consideration of specific as pap / porridge SODIUM: ≤ 5% DV/100kcal nutritional factors pertinent with the addition of to public health, product category water or milk and essential nutritional 2 contributions CATEGORY SPECIFIC NUTRITIONAL FACTORS TOTAL FAT: ≤ 30% daily energy PRINCIPLE 3 A consideration of maximum and NUTRITIONAL CONTRIBUTION OF THE CATEGORY minimum non-compensatory, PROTEIN: ≥ 10% DV/serving & ≥ 12% of energy rigorous thresholds specific for CALCIUM: ≥ 20% DV/serving & ≥ 14% DV/100kcal adults and children FIBRE: ≥ 10% DV/serving 3 PRINCIPLE 4 DVs for adults (e.g. 2000 kcal total energy) A consideration of an individual DVs for children (e.g. 1700 kcal total energy) serving as consumed 4 For further information on Nestle Nutrient Profiling System, full text available at: http://www.research.nestle.com/nutritionhealth/nutritionalprofiling/Pages/nutritionalprofiling.aspx
  • 12. NNPS successful application from global to local level What are the results of the Nestlé Nutrient Profiling System? • Global results of products renovated for nutrition dimension, either by increasing nutritious value or decreasing sensitive nutrients: Recipes renovation NF achievement 8000 6000 2011 4000 2010 2009 2000 2008 0 60 65 70 75 Total Increase Decrease % (as % total sales) •Source: Nestlé Corporate Creating Shared Value reports •In 2010 criteria to report total sales was modified thus figures are not completely comparable
  • 13. NNPS successful application from global to local level What are the results of the Nestlé Nutrient Profiling System? Singapore – Sodium reduction 454mg/serving (50% less than average category) Malaysia – Sugar reduction 20% reduction in 2y. South Africa - Fortification Iron fortified at 15%DV/ serving Philippines – Sugar reduction Thailand – Sugar reduction From 16g to 9g/serving in 5y. 30% reduction in 3y. India - Increased Wholegrain 36g wholegrain /serving Thailand - Increased Fiber From 0.8g to 3.5g/serving All examples attain Nutritional Foundation (NF) criteria
  • 14. NNPS application for communication How does the Nestlé Nutrient Profiling System benefit consumers? Communication of nutritional value to consumers help to make informed choices The Nutritional Compass provides consumers with nutrition information, appropriate serving size and the role of a product in a daily diet 21/09/2012
  • 15. Potential future perspectives of NPS within Nestle • NNPS is a key asset to drive Nestlé’s I&R approach towards healthier choices - Encouraging development of optimized nutrient composition through realistic nutritional targets • Continuous improvement of the Nestlé’s product portfolio nutritional profile but unlikely to attain the category’s specific Nutritional Foundation (NF) in 100% choices. – NHW strategy: Pleasure, Balance and Understanding • Shift from food balanced nutrient profiles to diet balanced profile – There is no « good » or « bad » food but rather « balanced » and « unbalanced » diets – M. Maillot et al. (BJN, 2011). Foods with the least favourable nutrient profiles can still contribute as much as 41% of energy to a nutritionally adequate food pattern. – Use Nutritional Profiling systems to evaluate the overall nutritional composition/ contribution of foods (e.g. Nutrient-Rich Foods Index; Drewnowski et al.)