My takes on how to create an Activity Mapping for end-to-end startup activities, before breaking it down as a task.
Delivered on : Crowde.co quarterly summit
3. 3
What will the competitor
do in the future to win
the market? What will
they do to beat us?
COMPETITOR SUBSTITUTE
BUYER & SUPPLIER NEW ENTRANT
How will the substitute
product / services react
to us?
How’s the change in
bargaining power of
buyer & supplier will
affect us?
How will new entrant
enter the market? Who
are they? What kind of
opportunity they see?
Defining The
Foreseeable
Future and
How we Will
Adapt to It
BEHAVIORAL CHANGE INDUSTRIAL CHANGE
How will our customer
behavior change in the
future? What will be the
driver of change?
How will the industry
change in the future?
What is the driver? How
it will affect us?
4. 4
What should we do to
lower the cost? How can
we operate more
effective & efficient?
LOWERING COST DIFFERENTIATING
CUSTOMER & MARKET REINFORCING INITIATIVE
What will we do differently
to give substantial
advantage? How can we
keep the barrier to entry?
How we segment the
customer? What kind of
market pie we’re looking
at? How to reach them?
What kind of initiative that
will fit and reinforce the
current activities? What
kind of additional benefit?
Finding the
Competitive
Positioning
for our Future
Unique Value
Proposition. ANTICIPATING DEMAND DRIVING TREND
What kind of demand
that will be likely to
emerge in the future?
How will we react?
What should we do to
drive the trend within the
industry? How can we
influence stakeholder?
5. 5
Crafting
The Activity
System
Mapping
UNIQUE ACTIVITIES
RAISING THE VALUE & BARRIER
What unique activities should we do in each
of our business line, function, and product?
How can each activities support each other to
increase the value offering & barrier to entry?
MAKING THE TRADE OFF
What’s the thing we SHOULD NOT do to
strengthen our positioning?
8. 8
New
Hill.
Group Exercises 1
Define & discuss the
foreseeable future – 10”
THE FORESEEABLE FUTURE
COMPETITIVE POSITIONING
ACTIVITY SYSTEM MAPPING
Define how will we position
ourself in the market – 10”
Craft the fit among unique
activities – 15”
1
2
3Semper Paratus,
Semper Fidelis.
9. 9
Planning Using BSC in ala2 way for
startup strategic planning
What process must
we excell at?
INTERNAL PROCESS LEARNING & GROWTH
How we sustain our
ability to improve?
To succeed financially,
what should be done?
FINANCIAL CUSTOMER
How should we appear
to our customer?
What should
be achieved?
GOALS
How are we going
to achieve it?
OBJECTIVE
How to
Measure it?
MEASURE
What Define
Success?
TARGET
What’s the new thing
should be done?
INITIATIVES
14. 14
New
Hill.
Group Exercises 2
Cluster the Initiative per
function of work – 10”
INITIATIVE / FUNCTION
LIST DOWN 9 Q OBJECTIVE
List down the core objectives (step
by step) + targeted output – 10”
1
2
3Semper Paratus,
Semper Fidelis.
Q2-Q4 DETAILING
Craft the monthly action item
for Q2-Q4 – 10”
17. 17
And wrap it up
as an Individual OKR
SIMPLE ACTION
CLEAR TARGET
UNDERSTANDABLE
18. 18
Executing Effectively
As a Team & Individual
Define the internal function team
division & target KPI for Q2 – 5”
DEFINE PIC & WEEKLY TARGET
Develop a monthly individual OKR
as an individual guidance – 5”
DEVELOP INDIVIDUAL OKR
Group Exercises 3