Stefan Längin presents real-time personalization and social commerce at CeBIT Hannover 2013.

1. CEBIT, 05.03.2013 Stefan Laengin, VP Europe

2. Real Time
Personalization
& Social Commerce
DATA DRIVEN
1to1 MARKETING

3. WHY PERSONALIZATION MATTERS?

4. Personalized Offer
WHY PERSONALIZATION MATTERS?

5. Personalized Offer
WHY PERSONALIZATION MATTERS?
Customized Message

6. Personalized Offer
WHY PERSONALIZATION MATTERS?
Customized MessageMore Relevance

7. Personalized Offer
WHY PERSONALIZATION MATTERS?
Customized MessageMore RelevanceMore Revenue!

8. It is just finding the best combination...

9. ...with permanent testing and optimization...

10. ...in real time and fully automated!

11. BEHIND THE SCENES

12. Time on Site
Keyword Searches
Customer Reviews
Location ID
Product attributes
Merchant-driven rules
Clicks, Sales, Margin
Buying history
CRM data
INPUT ALGORITHM
Collaborative filtering
Choice modeling
Data mining
etc.
OUTPUT
Personalized
Products
Offers
Designs
Information
Usability
Functions
Recommendations

13. CHALLENGES
Various Data Warehouses
Inferior Quality of Data
„Take a Ticket“ - IT is busy
No Permission
Testing = Huge Projekt
Big Data

14. Time on Site
Keyword Searches
Customer Reviews
Location ID
Product attributes
Merchant-driven rules
Clicks, Sales, Margin
Buying history
CRM data
INPUT ALGORITHM OUTPUT
Collaborative filtering
Choice modeling
Data mining
etc.
Personalized
Products
Offers
Designs
Information
Usability
Functions
Recommendations
Friends activity, Friends opions,
Friends reviews, Friends likesInterests & Likes, More Demografic Data,
Activities, Friends/Network

15. Time on Site
Keyword Searches
Customer Reviews
Location ID
Product attributes
Merchant-driven rules
Clicks, Sales, Margin
Buying history
CRM data
INPUT ALGORITHM OUTPUT
Collaborative filtering
Choice modeling
Data mining
etc.
Personalized
Products
Offers
Designs
Information
Usability
Functions
Recommendations
Friends activity, Friends opions,
Friends reviews, Friends likesInterests & Likes, More Demografic Data,
Activities, Friends/Network
manageable with
the right system
-> Convert+
Big Data!

16. Display
Search
Affiliate
Facebook
Video
Smartphone
Laptop
Tablet
Play Console
Connected TV
Work
Home
City
Landscape
Travel
Business
Age
Gender
Interests
Sinus Millieus
MARKETING DEVICES LOCATION TARGET GROUP
Delivers personlized
Websites & Apps
PROFILE PARAMETERS
Tailored content &
optimized product
feed with multivariate
testing of design &
message for each
combination
Adtelligence`s Personalization Engine

17. PERSONALIZED SHOPPING
on Facebook Connect profile data
With the Facebook LogIn, users have personalized
recommendations according to their profiles.
1 Visit homepage
2 Press Facebook Connect

18. PERSONALIZED SHOPPING
on Facebook Connect profile data
Give permission for gender,
age, city & interests data
3
4
Page with personlized
offers according to
your profile

19. PERSONALIZED SHOPPING
with right combination of target group, Facebook ads, product range & product sequence

20. MULTIPLE VERSIONS OF DESIGN, PRODUCT RANGE AND SEQENCES

21. MORE ORDERS WITH PERSONALIZATION
3xbetter
Personalized
NON - Personalized

22. Personalization
leads you to
the next level.
Meet us at our stand! Hall 6, K40/1
Stefan Laengin
VP Europe, Adtelligence