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Principles of persuasion

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Principles of persuasion

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One of the important elements of effective communication is the way you make people feel and how persuasive you can be. Here we have examined Cialdini's & Aristotle's principle of persuasion in the context of an advertisement by Dainik Bhaskar themed "Jidd Karo, Dunia baadlo"

One of the important elements of effective communication is the way you make people feel and how persuasive you can be. Here we have examined Cialdini's & Aristotle's principle of persuasion in the context of an advertisement by Dainik Bhaskar themed "Jidd Karo, Dunia baadlo"

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Principles of persuasion

  1. 1. Models Of Persuasion Business Communication Presentation By- Adyasha Mishra
  2. 2. “Zidd karo Dunia Badlo” -DAINIK BHASKAR Stubbornness for the right cause can bring about a positive change  Launched in the year 1948 as a Hindi language daily newspaper in Bhopal  Renamed as ‘Dainik Bhaskar’ in 1958 meaning- “The Rising Sun”.  Present in 12 states with 65 editions in Hindi, Marathi and Gujarati.  Offers online experience with 6 digital portal and 4 apps.  Urban India's no-1 newspaper & largest circulated newspaper
  3. 3. Whoa!This could be the part of the presentation where you can introduce yourself, write your email…
  4. 4. The Digital Campaign  Launched on 29th April, 2016  Celebrates the spirit of resolve & persistence  Theme- Girl child education  Success on social media platforms got the buzz going.
  5. 5. Cialdini's Principles 1- Reciprocity 2- Scarcity 3- Social Proof A negative reciprocity to fight against the wrong Girls deprived right to education due to regressive society Social influence towards a right cause
  6. 6. 5- Consistency /Commitment 4- Liking An initial commitment lead to a consistent & positive change The special bond
  7. 7. Aristotle’s model Ethos Pathos Logos The strength to change and be the helm of change Insist on for your right against all odds The innocent and honest story leaves a deep impression
  8. 8. Thank You…

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