Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
THE	PROBLEM	WITH	MARTECH
FABIAN	DELHAXHE
Head	of	Digital	Strategy &	Transformation
MarTech is the blending of marketing and
technology. Virtually anyone involved with
digital marketing is dealing with mart...
WHY	YOU	NEED	MARTECH
Source: The New Digital Devide, Whitebook Deloitte 4/2014
BY	2021	
90%	OF	ALL	CONSUMER	ACTIONS	
WILL	BE	SUPPORTED		BY	DIGI...
Source: Google & Milward Brown Digital Study, 2014
89%	OF	B2B	BUYERS	USE	THE	INTERNET AND	
42%	OF	THEM	USE	A	MOBILE	DEVICE...
WE	CHECK	OUR	SMARTPHONE	
MORE	THAN	150	TIMES	A	DAY
WE	CHECK	OUR	SMARTPHONE	
MORE	THAN	150	TIMES	A	DAY
WE	CHECK	OUR	SMARTPH...
IN	SHORT,	BEHAVIOURS	HAVE	CHANGED
AND	NEEDS	TOO!
CUSTOMER	EXPERIENCE DIGITAL	BUSINESS TECHNOLOGY DATA-DRIVEN	
MARKETING
The CMO is responsible for the
design & the managem...
BUILDING	YOUR	MARKETING	TECHNOLOGY	STACK	IS	A	MUST!
WHAT	IS	A	MARTECH	STACK?
A Marketing Technology
Stack is the consistent set
of technologies used by a
marketing department to
support its processes...
BUT	THE	MARTECH	LANDSCAPE	IS	LARGE	
AND	IS	JUST	GETTING LARGER...
YOU	ARE	NOT	A	MARKETING	TECHNOLOGIST	
SO,	THE	PROBLEM/QUESTION	IS	
“HOW	TO	NAVIGATE	THROUGH	THIS	OCEAN	OF	MARTECH?”
HERE	ARE
TO	BUILD	YOUR
MARTECH	STACK
4	TIPS
1.	SET	YOUR	MOST	IMPORTANT	MARKETING	GOALS
WHAT	DO	YOU	WAN	TO	ACHIEVE?
2.	START	WITH	THE	BASICS
CRM
CMS
3.	KNOW	THE	PROBLEMS	YOU	WANT	TO	SOLVE
WHAT	ARE	THE	PROCESSES	
YOU	ARE	TRYING	TO	SUPPORT?
4.	EVALUATE	POSSIBLE	SOLUTIONS
FREE	TRIAL?
24
OUR	MARKETING	TECHNOLOGISTS	CAN	HELP	YOU…
SELECT
We	recommend	the	
solutions	that	fit	your	
budget,	needs	and	
environm...
NEED	HELP	TO	BUILD	YOUR	MARTECH	STACK?
GET	IN	TOUCH	NOW!
WWW.AFELIO.BE
The Problem With MarTech
The Problem With MarTech
The Problem With MarTech
The Problem With MarTech
Próxima SlideShare
Cargando en…5
×

The Problem With MarTech

With the advent of digital marketing, a growing number of marketing software is released. This is what we call MarTech for Marketing Technologies. But there is a problem...

Read the related article (French) here: http://www.afelio.be/fr/news/le-probleme-avec-les-martech

  • Sé el primero en comentar

  • Sé el primero en recomendar esto

The Problem With MarTech

  1. 1. THE PROBLEM WITH MARTECH FABIAN DELHAXHE Head of Digital Strategy & Transformation
  2. 2. MarTech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. WHAT IS MARTECH?
  3. 3. WHY YOU NEED MARTECH
  4. 4. Source: The New Digital Devide, Whitebook Deloitte 4/2014 BY 2021 90% OF ALL CONSUMER ACTIONS WILL BE SUPPORTED BY DIGITAL.
  5. 5. Source: Google & Milward Brown Digital Study, 2014 89% OF B2B BUYERS USE THE INTERNET AND 42% OF THEM USE A MOBILE DEVICE DURING THE B2B PURCHASING PROCESS.
  6. 6. WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY …
  7. 7. IN SHORT, BEHAVIOURS HAVE CHANGED
  8. 8. AND NEEDS TOO!
  9. 9. CUSTOMER EXPERIENCE DIGITAL BUSINESS TECHNOLOGY DATA-DRIVEN MARKETING The CMO is responsible for the design & the management of the CX across all (digital) channels. In most cases, the CMO now leads the organisation’s digital transformation resulting in business model innovation. The CMO is about to spend more in technology than the CIO and an alignment is mandatory. The CMO must decide, automate and provide personalisation based on data analytics.
  10. 10. BUILDING YOUR MARKETING TECHNOLOGY STACK IS A MUST!
  11. 11. WHAT IS A MARTECH STACK?
  12. 12. A Marketing Technology Stack is the consistent set of technologies used by a marketing department to support its processes and achieve efficiently its business goals.
  13. 13. BUT THE MARTECH LANDSCAPE IS LARGE AND IS JUST GETTING LARGER...
  14. 14. YOU ARE NOT A MARKETING TECHNOLOGIST SO, THE PROBLEM/QUESTION IS “HOW TO NAVIGATE THROUGH THIS OCEAN OF MARTECH?”
  15. 15. HERE ARE TO BUILD YOUR MARTECH STACK 4 TIPS
  16. 16. 1. SET YOUR MOST IMPORTANT MARKETING GOALS WHAT DO YOU WAN TO ACHIEVE?
  17. 17. 2. START WITH THE BASICS CRM CMS
  18. 18. 3. KNOW THE PROBLEMS YOU WANT TO SOLVE WHAT ARE THE PROCESSES YOU ARE TRYING TO SUPPORT?
  19. 19. 4. EVALUATE POSSIBLE SOLUTIONS FREE TRIAL?
  20. 20. 24 OUR MARKETING TECHNOLOGISTS CAN HELP YOU… SELECT We recommend the solutions that fit your budget, needs and environment best. IMPLEMENT We integrate all your marketing technologies into a consistent stack. USE We design processes and coach your staff to make the most out of your investments.
  21. 21. NEED HELP TO BUILD YOUR MARTECH STACK? GET IN TOUCH NOW! WWW.AFELIO.BE

×