The document describes Affinity Express Service Bureau (AESB) 4.0, a centralized, cloud-based interface for managing print and digital advertising production. AESB 4.0 standardizes processes, provides order management and proofing portals, and allows clients to upload files, check order status, and receive outputs across different formats. It aims to streamline production and increase sales productivity and customer satisfaction.

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Affinity Express Service Bureau 4.0
The change agent for
advertising and marketing production

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Affinity Express Service Bureau
(AESB) 4.0
 Central interface to manage all print and digital services
 Process standardization across products, verticals and markets
 Hardware, software, hosting and implementation
 Cloud-based, Software as a Service (SaaS) model
Manila,
Philippines
Pune,
India Local
Site
Production Management
Affinity Express
Affinity Express
Managed Production
Local and Distributed Production
OutputsInputs
File Outputs
PDF, EPS,
Web,
Others..
Web Forms
Online Forms
eProofs
AdDrop
Order
Delivery
Services
AP AdSend/Vio
AdTransit
Fast Channel
Client Supplied
Email, FTP,
Disk
Hosted Platform Chicago (with DR)
Booking System
G2/Mactive
Legacy

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AESB 4.0 Scope
 Focuses on workflow and proofing functionality for the following
subset of media types
• Single page print
• Multi-page print, commercial and marketing
• Digital products
 Will continually add new products
Key Components
 Order status and entry portal
 Production process development
 Proofing portal

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Order Status and Entry Portal
 Maximizes sales reps’ efficiency using a web-based order portal to
simplify the order capture and file upload processes, as well as to
provide sample galleries, specs, and FAQs
 Splits the order process to allow a multimedia specialist/sales support
coordinator to perform campaign-based reservations, contract
generation, material vetting, customer contact and trafficking
 Allows sales reps to focus on selling

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Single Portal for users
 Easy to use dashboard-style interface
• Has four sections: orders, campaigns, customers and saved searches
• Gets to anything a user needs to do in one click from the main screen
 Has a simple layout for all devices and major browsers
 Puts all items requiring attention front and center
• Displays the top most recent items for that user on the dashboard

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Customized Affinity Express Portal
 Helps users manage within a team environment using
profile/group concept
 Can add and remove users to work with or to provide coverage
for vacation, etc.
 Enables access to the same ads by production assistants, sales
reps and sales managers through the group structure

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Quick Creation of New Orders
 Allows users to quickly create new orders such as spec ads in
AEPortal as an entry point to production
 Contains in the user interface a re-populated list of customers based
on the sales rep (a subset of the total customer population based on
previous customers the sales rep has done business with)
 Makes the ordering process as fast as possible and keeps sales
people on the road selling

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Creating Campaigns
 Provides a campaign process to track related orders
 Once campaigns are created orders can be added for any media
type supported

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Creating New Customers
 Establishes customer profiles which contain information important
 Creates consistency between orders and speeds entry of
campaigns
Toolbar—Notifications
 Keeps users informed about their orders and provides a
general communication mechanism
 Shows messages upon user log-in and display email messages

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Robust Search Capability
 Searches across orders, campaigns and customers
 Saves searches to re-run them whenever necessary

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Proofing
 Creates the most advanced proofing capability
 Targets a rich user experience for single- and multi-page print ads
and digital products such as video, banner ads, iPad ads, etc.
1. Proof image
2. Add comment button
3. Compare proofs
4. Action buttons
5. Settings
6. Navigation and zoom
tools (see below)
7. Page navigation
8. User name
9. Sidebar
10. Version navigation

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Benefits
 Enables publishers to offer a complete range of digital and print
products to better compete with other media and drive new revenue
 Increases profitability of orders by making fulfillment faster and
easier
 Provides extensive business intelligence on an enterprise level,
such as year-over-year ad volumes, sales rep productivity, client
spending trends and more
 Increases sales productivity
 Enhances advertiser satisfaction

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Order Search Results
 Can be tailored to modify columns displayed
 Supports physical and modular sizes
 Provides view, edit and clone options for every order
 Uses optional thumbnail view to visually locate ads
Allows Quick Search for Orders
 Find orders quickly that require immediate action
 Find the five last orders, campaigns or customers worked on
 Click to bring up all the details

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Click here for more details.
Reach our team at
marketing@affinityexpress.com.