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Africa Business Communities b2b content marketing partnerships 2017

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Africa Business Communities offers B2B players in Africa a place on its B2B news website www.africabusinesscommunities.com in ordet to be associated with a business domain. Benefits are better SEO, more traffic, more content and authority.

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Africa Business Communities b2b content marketing partnerships 2017

  1. 1. Africa A B Business C Communities Africa Business Communities Connecting African Business Professionals Content Marketing Partnerships
  2. 2. Jumping on a riding African B2B media train 1. Content marketing Partnerships 1. What is your benefit 2. 3 different propositions 2. Africa Business Communities 1. about 12 March 2017 Presentation name2 Maroc 6th GDP of Africa, Arabic speaking Egypt Big population, arabic speaking, third GDP of Africa Ethiopia Strongest growth pace in Africa Kenya Flourishing start-up scene in Nairobi Angola Portuguese speaking with vast mineral and petroleum reserves South Africa Most advanced economy of Africa Nigeria Biggest GDP, biggest population
  3. 3. 1. Content Marketing partnership
  4. 4. 4 Your own B2B content channel in Africa – countries - industries Automotive Targeted per country Travel Targeted per region or country Real Estate Targeted per country per segment Air travel Targeted per region or business interest Transport Targeted per country per segment Infrastructure Targeted per region, per country per segment
  5. 5. Example – Africa Data – sponsor AFED
  6. 6. Have your own publishing domain on Africa Business Communities You will have you own domain in our network. The domain name wil be: www.africabusinesscommunities.com/yourextension The extension will be either a Geographical Unit • Ethiopia | www.africabusinesscommunities.com/ethiopia • East Africa | www.africabusinesscommunities/eastafrica • Western Cape | www.africabusinesscommunities/westerncape An Industry • Banking | www.africabusinesscommunities.com/banking • Trading | www.africabusinesscommunities.com/trading • ICT | www.africabusinesscommunities.com/ict Or a combination of Geography & Industry • Ethiopia Agribusiness | www.africabusinesscommunities.com/ethiopiaagribusiness • Kenya Pharma | www.africabusinesscommunities.com/kenyapharma • Nigeria Real Estate | www.africabusinesscommunities.com/nigeriarealestate
  7. 7. Content Marketing Partnerships – Africa Business Communities Shared Partnership Sponsorship 12 March 2017 Presentation name7 Different levels of service cooperation 1 2 3
  8. 8. Full PartnershipFeatures - service SponsorshipShared Partnership  Own dedicated domain on website Africa Business Communities Dedicated editor to produce content Tailor made newsletter sent to at least 10,000 B2B Control over all banner positions for commercial messages Job section on your domain – publish up to 50 vacancies per year Distribute press releases with a maximum of 25 press releases per year Send direct e-mails up to 200k of our LinkedIn group members on a yearly basis 20% discount on subscription news monitoring 20% discount on the use of Africa Business Panel or Africa Consumer Panel €9,750.-Pricing Content marketing partnership Comparison         Shared with 2 other partners Shared with 2 other partners €4,950.-  Shared with 2 other partners One third of positions Up to 15 vacancies Up to 10 press releases 50K members  15% discount 15% discount €995.- 2 interviews in news letter 12 * 1 week banner on abc  Up to 5 vacancies 2 press releases 10k members 10% discount 10% discount X X
  9. 9. What is your benefit in relation with your own website?Features - service SEO friendly place for your message – authority of a general news place Own dedicated domain on website Africa Business Communities Content – general and dedicatedDedicated editor to produce content Tailor made newsletter sent to at least 10,000 B2B Control over all banner positions for commercial messages Job section on your domain – publish up to 50 vacancies per year Distribute press releases with a maximum of 25 press releases per year Send direct e-mails up to 200k of our LinkedIn group members on a yearly basis 20% discount on subscription news monitoring 20% discount on the use of Africa Business Panel or Africa Consumer Panel Much value for low investmentConclusion Content marketing partnership - USP Reach and impact Display advertising - relevant Jobs advertising, widget could also be used for other purposes Public relations – more than 7,250 journalists can be reached Reach and traffic – in relevant countries and business domains Direct sponsor privileges – online news monitoring Direct sponsor privileges – market research
  10. 10. Owned and earned media We will integrate your owned and earned media and therefore strengthen your owned and earned media strategy. Public Relations We will distribute your content through press releases to journalists and direct mail to business professionals in your branche. SEO Africa Business Communities is a website with much traffic and changing content. Google likes that and therefore you will be found easier. Traffic To attract traffic to you own website is very difficult and expensive. To have your domain is a leap frog jump to more traffic for your website. Authority Your message on another platform will be perceived to have more authority than on your own website. Content We will collect relevant content and produce specific content for you. Your own content can be added to the domain. 01 02 03 04 05 06 Benefits of content marketing partnership
  11. 11. 2. Some more about Africa Business Communities
  12. 12. Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market research.
  13. 13. Africa Business Communities Sites & Services Marketing and Communication •www.africabusinesscommunities.com •www.nigeriabusinesscommunities.com •www.africaonlinemarketing.com •www.africapresslist.com •www.africanewsmonitoring.com •www.africanetworkingevents.com •Events (tailor made) •Content Marketing (tailor made) •Packages: •CEO communication package •Event communication package Market Research •www.africabusinesspanel.com •www.africaconsumerpanel.com •www.africaresearchtools.com •Africa PMI Recruitment •www.headhuntersinafrica.com •www.africajobbrokers.com 12 March 2017 Presentation name13
  14. 14. Our communities in social media 12 March 2017 Presentation name14 Google+ Facebook Twitter LinkedIn
  15. 15. Biggest African player in the world on Linkedin! 12 March 2017 Presentation name15 • More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.3 million members • CEO groups with selective admission •We can spread your message as a DM to our members nr Name of the group – 1- 2016 members 1 Africa Oil & Gas Industry 110.535 ABC 2 Africa Import Export Trading 89.486 ABC 3 Lagos Business Club 63.606 ABC 4 Africa - All things business 49.579 5 Careers in Africa 40.280 6 Africa Supply Chain, Logistics, Transport 39.968 7 South African Business Network 39.021 8 Africa Banking 38.357 ABC 9 Nigeria Business Network 38.303 10 Africa Job Brokers 34.715 ABC
  16. 16. Client - IQPC Recommendation “I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.” Tarannum Syeeda IQPC MENA
  17. 17. Info@africabusinesscommunities.com business@africabusinesscommunities.com

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