Mobile devices are becoming portals to our digital selves, with consumers eagerly awaiting personalized services that help discover content around them. The future of mobile lies in transforming apps into services that deliver personalized content in a non-intrusive way through APIs and by focusing on outcomes rather than products. This will involve new forms of native programmatic advertising, measuring acquisition, engagement, and outcomes to optimize apps, as well as leveraging trends in wearable technology, notifications, and apps that proactively deliver relevant content and services to users.

1. FUTURE OF MOBILE = FUTURE
OF EVERYTHING
Unleashing Mobile Potential
Presented by
Aga Rasyidi Sukandar
Digital Publishing & Mobile Apps Section
Product Management

3. MOBILE DEVICE IS A PORTAL
FOR YOUR DIGITAL SELF
Part 1

4. In fact, this data set is telling us something big. It is telling us that consumers are
eagerly waiting for an innovative service that help them discover apps, content, and
services around them in a personalized way.

5. Which three digital-related
areas are the top priorities
for your organisation in 2015?

6. Studies show that today’s
shoppers want personalized
content, but there’s a fine line
between personal and
intrusive. Context is key.

7. Delivering a Positive Mobile
Experience that’s User-Initiated
No
Intrusion
•Do not want to be
interrupted during
their activities on
Mobile – PWC
China 2014
More
Control
•Access to content
any way they want is
important to them.
– Salesforce Mobile
Beahviour 2014
What Users Want

8. Personalization Effects
Targeted Push
Messages
Content/News
Personalization
•Double open app
rates
•Triple app
conversion rates
•Increase page’s
CTR
•Increase user
retention and
engagement.

9. 73% of consumers prefer to do business
with brands that use personal information to
make their shopping experiences more
relevant (Digital Trends)

10. http://info.localytics.com/blog/the-power-of-push-infographic

11. IT’S TIME FOR DEVELOPERS TO
THINK BEYOND THE APP
Part 2

12. Think Services not Product
Transforming
Apps into Service
Identify Core
Content
Treat as an
“Object” that
easily handled
within the Apps
Make it available
through API
Apps as a Service
Floyd N. Piedad
Director for R&D
Stratpoint Technologies, Inc

13. Study Case : Instagram
Transforming Apps
into Service
Artistic Images
Artistic Images that
can be manipulated,
integrated by other
apps
Make it available
through API
Instagram as an
Artistic Image
Service

14. NEWS AS A SERVICE,
CAN WE?

15. YES WE CAN!

16. Well, then, if we are not in the content business, what business are we in? Consider
journalism as a service. Content is that which fills something. Service is that which
accomplishes something. To be a service, news must be concerned with outcomes
rather than products. What should journalism’s result be? That seems obvious:
better informed individuals and a better-informed society.

17. This idea of outcomes-oriented journalism requires that we respect the public and
what it knows and needs an. It forces us to stop thinking that we know better than
the public. It leads us to create systems to gather the public’s knowledge. That this
was the key insight that led Larry Page and Sergey Brin to invent Google’s search
and business: They trusted the clicks of the users.

18. Study Case : PasangMata
Transforming
Apps into
Service
User Generated
News Content
UGC News as a
modular object.
Make it available
through API +
Map + Nearby
PasangMata is
news service
apps

19. FUTURE OF MOBILE
MONETIZATION
Part 4

20. NATIVE ADS
NATIVE ADS THAT
PEOPLE ACTUALLY
ENJOY

21. MasterCard and Mashable worked together to release a
graphic-heavy article on how people use their mobile devices
and how our relationships with our devices has changed.

22. • Fast Company typical content
• Advertisement tag that easy to miss
• The infographic’s use UPS’ brand colour. Reinforce content
brand messaging in subtle way.
• Selling UPS’ service in problem/solution format.
WHY IT WORKS?

23. PROGRAMMATIC NATIVE
ADVERTISING
https://econsultancy.com/blog/66281-five-changes-programmatic-native-advertising-will-bring/
BE PREPARE…

24. MEASURING
YOUR
MOBILE
APPS
http://www.clickz.com/clickz/column/2213378/what-you-should-know-about-measuring-your-mobile-app

25. Measuring Your Mobile Apps
• Apps are a different world than web, and
thus require a different methodology and set
of metrics.
• Regardless of the platform(s) your app lives
on or the tools you use to measure it, it's
critical to measure three key areas.

26. Three Key Areas of Apps
Measurement
Acquisition
OutcomeEngagement

27. Acquisition : Where Do Users
Come From?
• Acquisition metrics show you how people are
finding your app and whether they're continuing
to use it.
• Some of the key acquisition metrics to measure
include:
– New and active users : This will help you understand
if your application and marketing are successful at a
high level.
– App store traffic sources : This data will help you
refine your marketing activities to focus on the
traffic sources that provide your highest quality
users.

28. Acquisition : Where Do Users
Come From?
• Cont’d:
– App versions : Knowing which versions are
being used will help you understand which
versions of your app need continued support
and which are safe to deprecate.
– Device overview : optimize the experience for
each device.

29. Engagement Metrics: Is Your App
Sticky?
• Help you understand how users are interacting
with your app so you can add more of what they
like and remove what they don't. Key
engagement metrics you should keep an eye on
include:
– Screens : Determine how users move throughout
your application by measuring how they move from
screen to screen.
– User behavior : Assess how loyal your users are, how
frequently they use the app, and the engagement
level of each loyalty group.

30. Engagement Metrics: Is Your App
Sticky?
• Cont’d:
• App crashes. Troubleshoot problems on
devices and operating systems by seeing
trends in crashes and exceptions.
Developers need to keep close tabs on app
crash metrics in order to understand and fix
problem areas.

31. Outcomes: How Does My App
Impact the Bottom Line?
• Identify the metrics that show the business
value your app has created, and amplify the
areas that are showing the most value. This
include:
– Goal conversions : Set up conversion events in
your app (for example, time spent in app, or an
in-app purchase, ad click, etc.) to gauge
success.
– In-app purchases : Track the number of
purchases and revenue generated from them

32. WEARABLE TECH & IOT TRENDS:
SWANK MEETS SCIENCE
Part 3

33. The Future Of Mobile
May Not Look Like
Apps

34. From Pull to Push
The future of the Web is
"push-based," meaning
the Web will be coming
to us
The current Web is
"pull-based," meaning
we visit websites.

37. http://readwrite.com/2015/03/13/mobile-
future-notifications-not-apps
In the future, content,
products and services
will find you, rather
than you having to find
them.

38. Puma will let us know to replace
our shoes

39. Marriott will automatically
present you room options if you
missed your connecting flight

40. Now
It’s the time
to join the
wave

41. CONCLUSION
Part 5

42. Future
Detikcom
Apps
Family
Futuristic
Monetizati
on
Personaliz
ation
Wearable
Tech & IOT
Apps as a
Service
Mobile Apps
that
Matter

43. Question?