E-commerce and social media continue their convergence and integration with three great news this month in our review of updates: - Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit! - Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum. - Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more

1. THEPATCH
Social media new features/updates for marketers.August 2014.
Indonesian Elections. China-led Mobile Ad Market. FB Buy Button.
Twitter Buy Button. Pinterest x Shopify. LinkedIn Connected.
There’s so much going on, but fret not we’ve got you covered.
Read on, Agence Tesla willl show you the way.

2. Indonesian Elections
All this in a country with only 29% Internet penetration
rate. Look out for Indo’s continued social media rise!
A Social Media Race to the Top: Key Stats
SBY
Phenomenal twitter following of
Susilo Bambang Yudhoyono, the
outgoing President known on social
media as SBY
95m
Astounding number of election
tweets sent in 2014
(FYI: Indonesia makes up >15%
of Twitter users globally)
200m
Facebook interactions RE elections.
SBY-contender Joko Widodo’s hashtag
#KeepCalmAndVoteJokowi sprung up to
second place in the top five global trending
topics on the day before the election.

3. China & Mobile Ad Industry
New study by AppFlood shows
that China accounted for 60%
of global mobile ad spending
on its network in Q2 2014.
Chinese mobile ad spending
trumps that of the rest of
the world combined.
Keep an eye on Chinese mobile ad
offerings – they’re set to become the
next trendsetters!
53% of global mobile ad spending
being directed to Asia, Middle East,
Africa, and Oceania.

4. Facebook:Cost-Per-View Ads Go Up
…But so will revenue!
Q2 reports from Facebook via Nanigans + Kenshoo
released last week show that there has been:
1) A 47% increase in click-through rates vs Q1
2) A 57% increase on the cost-per-thousand-views
3) A 21% increase in ad spending
But…
Revenue has also risen at faster rates
= tangible profit and ROI for you!

5. Facebook:Mentions App
New app just for public figures
Facebook launches Mentions
just for influencers
Influencers have reportedly
posted two times more in the
app in tests
The app is free of ads thus far. But sans ads,
look out for new opportunities to work with
influencers in promoting your brand in the future!

6. Facebook:Buy Button
And out-app purchasing ads for higher impressions
Facebook tests Buy Button
keeping with the call-to-action
button trend seen on other
platforms such as Twitter
Great speculation as to whether the
button will be a success or a flop
Tip: Attach discount vouchers to out-app purchasing
ads. Sure way to drive ROI, especially if this feature is
introduced in mobile in the next few months.
Out-app purchasing ads
also now available on
desktop.

7. Twitter: Buy Button too
New Twitter card for in-app purchasing
Tip: Retail/E-commerce brands, be ready to
have an in-app purchasings presence on
Twitter, Facebook, messaging apps and
possibly even Instagram!
Twitter also tests their Buy Button, a step
towards a stronger ecommerce strategy
Yet again, another instance of the in-
app purchasing trend. As we shall also
see in WeChat this issue.

8. Twitter launches new analytics for organic
reach
Twitter claims that consistent tweeting and
engaging content can easily get one a
30% follower reach
Tip:
Note the differences between Twitter and Facebook.
Tweets are a matter of immediacy and your account
competes with new tweets. But on Facebook, you have
to beat other posts via a targetting algorithm.
Do not expect the same organic reach strategies will
work for both platforms!
Twitter: Organic Reach Tools
Analytics launched for one of its most boasted features

9. Twitter buys mobile retargeting startup
TapCommerce
What it does:
TapCommerce tracks mobile activity
(vs desktop activity tracked by cookies) to retarget
your ads across apps
What it actually does:
1) Tracks products viewed by user
2) Pushes ad for viewed but unpurchased products
3) Constantly reinforcing your product makes a
purchase hard to resist
4) Combined with the Buy Now button, you’re on
the way to higher conversion rates
Twitter: Mobile Ad Repertoire
Broadened with startup buy and new tools on the horizon
This is a big move for Twitter as it races
against its competitors to constantly improve
advertising options and data. Look out for
enhanced mobile ad opportunities on Twitter
in the months to come!

10. This banner advertisement appeared on
the app for some users. The link didn’t
work and disappeared shortly after.
Observers speculate Bolt is either Instagram’s
Snapchat-like rival, and the banner advert was
one of Facebook’s accidents (as usual)
OR
Bolt could be a trial for app-install ads in the
Instagram app itself
Instagram: Bolt?
Another of Facebook’s accidental app launches or app install ad test?
Look out for an announcement soon about such a new
app/new feature. We’ll keep you updated on this
mystery!

11. Instagram: TV Ads
TNT and Showtime score on Instagram
Can’t seem to get Instagram advertising right?
Find it difficult because you aren’t a retail
business?
Check out TNT and Showtime’s successful ads
for some inspiration. They are the first to
advertise their TV shows on Insta.
Some Tips:
Find your own “product” to promote – these networks,
they made their shows & characters the product.
Try connecting your “product” to larger cultural trends
by adding relevant hashtags.
Use video too to promote an event or happenings
around your business

12. WeChat: In-app shops and new ads
Messaging app e-commerce ready
WeChat launches stores for small businesses and
ads in full-message posts from brands’ accounts.
Anyone can now create their own branded stores
on the platform, ready with its in-built payment
function.
Ads also now available to link to in-app purchasing
or out-app purchasing
E-shopping has already gone mainstream for larger
brands and retailers so barriers to entry for small
businesses are low.
WeChat may not be as popular in SEA but…If China’s edge in the mobile ad market is any indication,
innovations in WeChat (China’s most popular social media platform) will set the bar for trends in SEA.
Keep an eye out for this social media dragon!

13. Pinterest launches automatic
Rich Pins access to Shopify users
Rich Pins are pins that contain
information such as price and location
Tip:
Retailers on Shopify take advantage of this! Rich
Pins help your customers access product
information easily.
This is a simple way to open up opportunities
for conversion!
Feature automatically available for Shopify brands
Pinterest: Shopify Rich Pins

14. Pinterest:New Follow Button
A new way to put your brand’s best foot forward
New Follow Button serves as a
promotional tool
Easily placed on your website, this follow
button will:
1) Open up a new window
(users won’t leave your main site!)
1) Feature your bio
2) Feature several pins to give users a
preview of your pins
Accounts currently using the follow button will
be upgraded automatically.
If not, add this button easily via the
widget builder
Tip: Once again coordination across platforms is key.
Make sure your message is consistent on pinterest and
your main site. But make sure your Pinterest offers
followers something different from your other platforms.

15. Pinterest:Related Interests
Increased brand visibility on Pinterest!
Pinterest helps take the load off advertisers
and makes it easier for users to find YOU!
New Related Interests Categories will now
appear under each category
A couple of months back we talked about tagging
words related to your product. Here’s how that process
increases your brand visibility.
Tip: Besides just pinning and tagging relevant words,
try pinning items that also fall under categories related
to these key words.
For example, if your company deals with “Hiking” and
“Mountain Trails” appears as a related interest,
consider pinning something to do with Mountain Trails

16. Foursquare: New logo, New App
New everything!
Foursquare has made several huge changes
in the last few months. And now, it’s about to
launch a whole new Foursquare.
What’s changed:
1) Check-ins all shifted to Swarm, where
75% of existing Foursquare users are
already active
2) New app that focuses on the geo-
Search capabilities of Foursquare.
3) New logo
Given the new emphasis on Search in the new
foursquare, expect advertising on the platform
to benefit f&b and physical retail establishments

17. Google:Play App Update
Better Interface, Better Experience = Better Business
All new Google Play has:
1) More scrolling but is still user-friendly
2) White background
3) Repositioned app screenshots and
changelogs
4) Video trailers also stand out more
5) More colourful user ratings
6) App review page less cluttered
7) Share buttons now under app reviews
These changes are part of Google’s larger commitment to
material design. Expect similar changes to be seen in
Chrome in the coming months.
Tips:
Make full use of the emphasis on the video
trailer. Some say a great app trailer is the
secret to app stardom!

18. Snapchat: Geofilters
Another way to have some fun but also brand your turf
Snapchat launches Geofilters in
LA and NYC
As users roam around the city, their geo-
data lets the app customise filters as
they take their photos. These filters
mark your brand’s territory in the
photos.
Potentially useful for small f&b chains
with cult appeal e.g a café that sells the
latest food trend like…Cronuts! Snapchat is definitely trying to open up advertising options
so stay tuned for more of their shenanigans.

19. LinkedIn:Connected App
Welcome to social life, LinkedIn
LinkedIn launches Connected, an app it
expects to greatly enhance the social
factor and freshen up its networking +
worklife experience.
Cool functions such as “pre-meeting
intelligence” to help you remember:
1) information on who you’re meeting i.e
key interests
2) their current employment location
3) your shared connections and networks
Tips: Use updated personal information provided by
Connected on your connections in conversation to establish
rapport. Conncected can help you create the personal touch.

20. Thanks!
Agence Tesla, a social media agency in Singapore and Paris
Martin.pasquier@agencetesla.com
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or
update a program. We want to “patch” marketers with the latest curated social media new features.
The Patch - Social media updates for marketers from
Agence Tesla Asia
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