Agency Entourage. Building your following online.

1. Building your online following.
- Trying to create a one-on-one connection online?
- Looking for a way to stay top-of-mind?
- Is your current marketing mix allowing you to carry on
a conversation?
CONFIDENTIAL build date10.14.09

2. WHO IS AGENCY ENTOURAGE?
Agency Entourage builds and manages your online following via email marketing, blog
communications and social marketing.
HOW WE HELP?
1. We create a focused online marketing plan
2. We implement your plan
3. We manage your ongoing communications
Your customers are emailing, blogging and being social, how are
you connecting with them?

3. WAYS TO USE EMAIL
Email Newsletter
Example Monthly
Email Topics
SEASONAL TOPICS:
- Keep your customers closely informed by
showcasing noteworthy holidays and other
seasonal events.
CURRENT EVENTS:
- Share upcoming promotions, showcase new
products, etc. Keep your brand, menu offerings
and locations top-of-mind.
PRODUCT KNOWLEDGE AND
CROSS-SELL:
- Showcase your special ingredients, unique
menu items and cross-sell gift certificates.

4. HOW TO USE BLOGS
Example Blog
Topics
ENABLE TWO-WAY
CONVERSATIONS
INTEGRATE SOCIAL
RESTAURANT REVIEWS
SHOWCASE PRODUCTS
DISCUSS IDEAS WITH
CUSTOMERS ABOUT NEW
PRODUCTS/OFFERINGS
UPDATE COMMUNITY ON
UPCOMING NEWS AND
EVENTS
MAKE PERSONAL
CONNECTION

5. HOW TO USE SOCIAL
Social Media by design enables people to easily connect. You desire to make connections
with your business, why not meet them where they are?
We use Social Marketing as a way to build connections with your community, deliver just-
in-time messaging and drive traffic back to the site.
Flickr, a photo sharing site, can be used to post photos of events, staff, the facility, etc.
YouTube, a video sharing site, can be used similar to Flickr in that you are visually showcasing your restaurant.
Facebook Fan Page, utilize fan page to quickly build connections and interact with your community.
Twitter, a micro-blogging site, allows you to build connections and deliver just-in-time messages.
Additionally, ensure your restaurant can be searched and reviewed through local restaurant and business
guides such as Yelp.com, Urbanspoon.com, and TripAdvisor.com

6. WHY SHOULD YOU BUILD CONNECTIONS ONLINE?
BECAUSE YOUR CLIENTS ARE.
3 WAYS WE CAN HELP
1.
Email Marketing
Write Content,
Edit & Proof Read
Broadcast up to 2
2. Blog Communications
Write Content
Edit & Proof Read
Post up to 20 articles Per Month.
3. Social Marketing
- Flickr.com (Photo sharing)
4 upload sessions per month,
unlimited photos.
Campaigns Per Month. - Facebook Fan Page (Networking)
up to 20 posts per month
- Twitter.com (Micro blogging)
up to 30 status updates per
month
- YouTube.com (Video sharing)
4 upload sessions per month,
unlimited videos