Fail fast.
Fail often.
Fail forward.
The sexification of failure has been popularized by start-up culture permeating every business community in America.
How can this be? How can failure be a positive for our business?
Is failure really the key to success in the modern marketplace or is it as Forbes describes, just “Trendy Mythology.”
This is the failure culture.
22. “I don’t like the word ‘fail.’ It
leads to a negative reaction. It’s
about having a hypothesis, and
testing it. If the results don’t
match your hypothesis, you’ve
got data. If the results do
match your hypothesis, then
you have a discovery.”
- Rob Shelton, global
innovation chief for PwC