AgileCamp 2014 Track 5: The Power of Play

1 © Copyright 2013 Matthew P. d. Brown. All Rights Reserved
Matt Brown, Chief Gaming Officer | Conteneo
September 2013
Gameplay to Amplify
Strategic Creativity
© Copyright 2013 Matthew P. d. Brown. All Rights Reserved

Strategically Creative (& Creatively Strategic)
Power ofPlay
Game and Gamification
Creative Strategy at Work

Strategic
Innovation
Culture
User
Centered
Brand
Innovative
Design
Thinking
Creative
Organic
Growth
Strategically
Creative

GrowUnderstand LaunchInnovate Design Make
It’s All Strategic Creativity

Opposite of play is depression, notwork.
~ Stuart Brown

Play
Checklist
 Play is…
• Action oriented
• An end in itself
• Self-motivating
• Spontaneous
• Fully engaged – In the Flow
• Creative
• Satisfying
• Imaginative
• Usually social
• Active (mentally or physically)
• Player-controlled
• Change oriented
• Biologically essential
• Withholding judgment
• Positive approach to failure
x Play is not…
• Process oriented
• A means to an end
• Obligatory
• Predictable
• Distracted
• Prescriptive
• Boring
• Routine
• Lonely
• Passive
• Authority-controlled
• Rigid
• Leisure construct
• Critical
• Negative approach to failure

How We Learn
Experience
Play
Instruction

Information
Skills
Capabilities
What We Learn

Capabilities
Explore = What is this? How does it work, sound, feel, move?
Discover = What are characteristics of objects, actions, events?
Classify = How does this fit with what I already know?
Remember = Who, what, where, when, how, why?
Predict = What are possible consequences of actions or events?
Plan = What actions are needed and in what sequence?
Organize = What sequence and structure of actions are needed?
Persist = What happens when I do it and can I persist toward goal?
Experiment =What additional ideas or criteria should I try?
Demonstrating =Can I explain or show what I learned?
Imagine = What new ideas can I think of?
Create = What innovative means can I use to express my new ideas?

Play provides Practice and Production . . . so
use it or lose it.

Sensory Play
Seeking and having experiences primarily for sensory enjoyment.

Construction Play
Assembling pieces to create patterns, structures, symbolic representations.

Art Play
Using materials like paint, pencils and clay to express ideas, feelings and narratives.

Gross Motor Play
Active playing involving large body movements that build A.B.C.’S of fitness.

Manipulative Play
Producing fine motor actions alone or in combination with gross motor.

Music Play
Exploring, learning and expressing oneself through music, song and dance.

Book Play
Exploring books and reading to writing expositions and narratives.

Pretend Play
Role-playing and directing both real & fantasy scenarios with range of materials.

Game Play
All games from chance to strategy to sports; set or spontaneous rules.

Games = Achieving Results Because It’s Fun
Gamification= Making Boring Stuff More Fun

Natural & Intrinsically Motivated : Playful
Contrived & Extrinsically Motivated : Instructive

Rules, Goals, Context, Possibility of Win/Lose, Gamification Elements
Leaderboards, Rewards, Levels

Explore + Discover = Curiosity Strategically Creative Step 1: Learn
Clearly articulate significant unmet need.

Imagine + Create = Creativity
Strategically Creative Step 2: Solve
Conceive highly desired,
beneficially differentiated solution.

Try + Experiment =Persistence Strategically Creative Step 3: Execute
Realize high impact solution for users

People
Tools
&
Techniques
Processes
Or … Components of an Innovation Culture

Try to say
yes!

Live the culture!

A Common Thread: Collaboration
• Consensus - No decision until collective agreement.
• Cooperation - Being agreeable and willing to assist each other.
• Command and Control - The decider rules. Most extrinsic.
• Collegiality - Being friendly and supportive.
• Collaboration - Leader and team drive to consensus within constraints. If consensus
not reached, leader decides and team aligns around decision.
Collaboration Amplification =
Social Gameplay Rather Than Meetings

Stay Curious . . . Try something new
without expectation.

AgileCamp 2014 Track 5: The Power of Play

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AgileCamp 2014 Track 5: The Power of Play

Editor's Notes