http://bit.ly/launch-bonus In the DRE flow, your first goal of agile business strategy is to increase your total number of customers. At this point, we've only convert how to generate leads through the Lead Gen Offer. You still haven’t generated new customers. Tripwire sales are made to users who display interest through a Lead Generation Offer. This should be an affordable offer, somewhere between one and twenty dollars in price. For markets where the offers are mostly high-dollar products and services, a Tripwire sale offers of $100 to $500 can see a lot of success. The goal of a Tripwire sale is to fundamentally change the relationship from sales lead to customer. The acquisition of a sales lead to a customer, even for a dollar, is a magical thing. Your goal? Make a Tripwire Sales Offer that sales leads cant refuse. The offer's value must be insane, and its price so low that it’s not even a reasonable objective. The most common way to approach this is by selling the offer at cost and, in some cases, at a loss to you. That’s right - you heard me correctly. We're not trying to make a living by selling Tripwire Offers (i.e., the business rainmakers formally known as "Loss Leaders"). We're trying to acquire a bigger market of buyers because there is little to nothing more valuable to a startup or small business than a robust list of existing customers. http://bit.ly/launch-bonus

1. TYPE OF TRIPWIRE:
! Physical Premium
! Small But Critical
! Book/Report
! Other: ______________
! Paid Webinar
! Software/Plugin
! Ala Carte Service
TRIPWIRE WORKSHEET & CHECKLIST
TRIPWIRE NAME/TITLE: ___________________________________
______________________________________________________
DESCRIBE THE TRIPWIRE BELOW:
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
TRIPWIRE SALES OFFER CHECKLIST

2. 5-POINT TRIPWIRE CHECKLIST:
! Impulse Buy.
The best tripwires are like the pack of
gum in the grocery store line. They’re
inexpensive and desirable to a
massive chunk of the market. (TIP:
Typically tripwires are less than $20.)
! Simple and Understandable.
At the tripwire stage in the funnel you
haven’t yet earned your prospect’s
attention, so this offer needs to be
simple and instantly desirable. (TIP: If
your prospect doesn’t know what it is
and WANT IT just by reading a
headline and looking at an image, it’s
probably too complex.)
! Useful But Incomplete.
Since the tripwire is inexpensive by
design, you need your prospect to
quickly ascend to the Core Offer if
you’re going to maximize immediate
customer values. That’s why the best
tripwires are useful, but also
incomplete in some way…unless, of
course, your prospect engages in
additional business with you.
! High Perceived Value.
Tripwires may be inexpensive, but
that doesn’t mean they should look
“cheap.” Use professional graphics
and imagery to establish real
monetary value for your tripwires so
your customers feel like they’re
getting an amazing deal on a quality
product or service.
! High Actual Value.
The tripwire is likely the first monetary
transaction a new customer will have
with you, so you better make it a
good one. Fail to deliver the goods
the first time, and you probably won’t
get a second chance.