http://amzn.to/1WhMemE From beginner to seasoned pro — we are all looking to get better at what we do — always looking for an edge. It’s our defining characteristic. This book will help you locate the resources you need to master this “agile startup” marketing stuff. And by stuff we mean … The Engine. It’s the engine powering Starbucks and McDonald’s to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate eCommerce. It’s how Best Buy, P90X and Sports Illustrated have become household names. But Most of All, See How Joey Barker Used It To Grow the Last 5 Businesses That Hired Him - And How a $3.2 Million Dollar Boost in Revenue Generated Online ... Was The LOWEST Impact He's Had on A Company's Online Sales in 3 Years! We will present follow-up sessions to walk you through the complete process, step by step. This system works whether you sell traditional products, digital products or business services. This system works because it exploits each and every aspect of the irrefutable law of business growth … There are only three ways to grow a business: 1 - Increase the number of customers 2 - Increase the average transaction value per customer 3 - Increase the number of transactions per customer This is the stuff they don’t teach you in business school. - How to find the best niche markets for easy passive income, or build a startup / small business model – instead of paying for ads - Why to focus on one person rather than targeting a group, and why it will ALWAYS scale easier –group targets assume people stay within one persona - Using pain points via social listening, Keyword Planner secrets and audience feedback to build a network of products with buyers committed before a product launches - How to bring in partners to help you launch more than one product at once to quadruple your efficiency and reach your audience that is begging to buy – power in number over competitive egos - Using Agile SEO hacks and inbound methodology to scale your online reach, convert visitors to Leads, triple your number of customers, and maximize the revenue from each – traditional media will never get you anywhere near the ROI - Why your early adopting customers are the best sales team you'll ever have... If you employ this influencer referral system http://amzn.to/1WhMemE

1. INTRODUCTION
The Engine
Learn the Cycles Of The Digital Revenue Engine
How do I know that?
CHAPTER 5
Buyers, Influencers & Big Conversion Hacks
If You Struggle with Getting Website Traffic (or
Converting It)
Offline versus Online Sales
The Hidden Secret To The Online Sale
Step 1: Find Your Customer
Step 2: The Conversion Ladder
LIKE THE FREE CHAPTER?

2. 1 ​INTRODUCTION
“You are surrounded by simple, obvious solutions that can
dramatically increase your income, power, influence and success. The
problem is, you just don’t see them.”
– Jay Abraham, America’s highest paid marketing consultant
You’ve finally found it…
This book is for both those unfamiliar with unfunnel — and
for those salty UFOs (unfunnel family of startups) that want
a refresher course on the foundational principles of niche
market research, traffic generation, conversion psychology,
partnership models or all of the above.
It’s also a roadmap of sorts.
From the first year newb to seasoned "guru" — we are all
looking to get better at what we do — always looking for an
edge.
It’s our defining characteristic.
You see — all marketers and entrepreneurs are at various
levels of STUCK. There’s just so much to learn...
Or is there?

3. I mean, surely, no one could have figured out how to win at
all 3 phases of the "marketing funnel" - or is it "sales
funnel" maybe? Umm... Conversion Funnel for $200, Alex?
Wrong again...
There is no funnel - much like the waterfall methodology
was proven to be equally the mythical a model, so too is the
one that sales and marketing mediocrity decided to rip
from it years later (they're safe - I'm agile).
But since the days of the first sign of man, there's been war.
And to win a war - any smart general knows you need a
campaign.
A funnel makes a host of miscues in marketing arrogance
that campaign strategies cannot afford to make, including:
● A heavy top-end (tofu) that's not targeted, but
ironically follows...
● A presumed control of the entire customer
experience (and within it...conversion psychology),
but the worst mistake of them all...
● A belief that once a sale is made - the relationship is
over

4. Don't get me wrong, some blind funnels find an acorn, then
immediately launch a downward spiral of misinformation
to those 90 percent who saw failure, thus creating a digital
ONE PERCENT...
...it's time I help you take back what's rightfully yours as a
professional - armed with a better model that even facing
near defeat, pivots and steers your business back into the
winner's circle of profitability in the modern economy.
Ready?
This book is here to help you master what you’ve been told
is “marketing” or “inbound marketing” or anything that I’m
about to show is little more than what we call “ACS”
(advanced common sense) stuff.
And by “stuff” we mean…
The Engine
It’s the same model fast growing B2B tech companies like
Hubspot, Leadpages, KISSmetrics and even Best Buy use to
corner market niches so diverse that it’s hard to believe a
commonality exists in methodology.
It’s the engine that, as it began to evolve, was used by
Amazon to dominate ecommerce.

5. It’s how P90X, Oprah Winfrey, 37signals and Dropbox
became legends in business history - even while they still
have yet to peak.
This “Engine” works for local small business, digital media
companies, tech startups, nonprofits and (if silos and
politics allow)... enterprise level players.
It works for the local mom-and-pop, the butcher shop and
the billion dollar retailers.
It works whether you sell traditional brick-and-mortar
goods, tech software, digital products, services as a thought
leader, or even something as simple as an idea...
What we call “The Engine” is effective because, even before
you go-to-market, seeks to capture each and every aspect of
the irrefutable law of business growth:
According to the legendary Jay Abraham, there are only
three ways to grow a business.
These are as follows:
❖ Increase the number of customers
❖ Increase the average transaction per customer
❖ Increase the number of transactions per customer
We call it the Digital Revenue Engine.

6. Read the next session very carefully. Read it multiple times
and commit it to memory. This is the stuff they didn’t teach
you in business school...
Learn the Cycles Of The Digital Revenue
Engine
The following roadmap outlines the Engine’s “conversion
cycles” - or the phases every campaign needs to succeed in
the modern era, so-to-speak.
You can download a PDF version of the flowchart here:
Print this PDF version and tack it to the wall next to your
desk or work station. If you plan to execute this plan, you’ll
need to reference it often.
When you’re learning new tactics like Facebook
Advertising, Google Analytics or SEO you’ll need to
constantly remind yourself of the CVO process. Otherwise,
you’re wasting time and money.
Consider this a warning:​There is little to no profit in
understanding, for example, Pinterest advertising or Search
Engine Optimization (SEO) in and of itself.

7. The era of the tactical specialist is over.
There is, however, enormous revenue and a big payday of
profit in understanding how to apply these traffic strategies
to "The Engine"...
...both its process for maintaining survival and the tactical
capabilities it enables with one central thesis...
Agility, both in business and in life, is THE ONLY proven
characteristic of maintaining one's survival.
Part of being agile is making sure you learn from others,
which I've taken the time to make sure you need only learn
the models from which mine was born, the experts in each
respective niche of marketing, and most important…
Agility why NONE of the companies mentioned (and
certainly not your soon-to-be unemployed consultant)...
… NONE of them have a better model, toolkit, revenue
model, or even a better conversion flow than YOU WILL at
the end of this book.
How do I know that?
Simple - "The Engine" forgoes ego for the higher purpose of
defeat from any single tactic, campaign or business model.

8. All so it can survive. All so YOU can survive as a scrappy
startup, a small business or even an enterprise-level player
seeking a shift in your company's direction to ensure its
success.
So without further adieu, I give you the roadmap for
building a Digital Revenue Engine.
...in any market niche.
Strap in...
Here’s a map of The Digital Revenue Engine conversion
flow…
Here are the steps:

9. 1. Find 1-3 Niches Where You Can Win
2. Buyer, Influencers and Domain Hacks
3. Find Your Product-Market Fit
4. Google+Social For Pre-Launch Prospecting
5. Choose Your Traction Channels
6. Create Lead Magnets
7. Create Tripwire Sales Offers
8. Offer Core Products
9. Create a Revenue Maximizer
10. Create the Partner Return Path
Lean in and pay close attention — I’ll reveal the exact
process we use to sell - and ​SELL BIG​- in multiple niche
markets and mainstream verticals including…
■ Aviation Products
■ Home Improvement
■ Healthcare & Nutrition
■ Philanthropic Giving
■ Sports Equipment & Sporting Goods
■ Wedding Photography
■ Business Consulting Services
… just to name a few.

10. CHAPTER 5
Buyers, Influencers & Big
Conversion Hacks
If You Struggle with Getting Website
Traffic (or Converting It)
…you may think you have a traffic or conversion problem.

11. In my experience, after working with hundreds of
businesses – from startup to enterprise, philanthropy to
retail – I’ve found that’s rarely the case.
Low traffic and poor conversion rates are symptoms of a
much bigger problem… a problem that’s much harder to
see (the bad news), but much easier to fix (the upside).
Every client I’ve acquired to-date calls me because they
want help with one of two things (or both)…
With each call, the presumption is the same…
They assume that I will simply tweak a headline or change
their paid media targeting efforts, and instantly solve their
pain points.
But the need to increase traffic or improve conversion
tactics are rarely the problem. More often than not, it’s a
campaign problem.
The problem with 99% of my new clients is that they can’t
spend enough to acquire new customers, and the way you
fix that problem is to fix your conversion paths via inbound
campaign planning.
As marketing legend Dan Kennedy says,
“Ultimately, the business that can spend the most to
acquire a customer wins.”

12. If we can fix your sales process so that instead of making
$197 for every $216 you spend, you’ll begin to make double
or triple the revenue for each new customer acquired – and
then your whole game changes.
Suddenly, you can afford to buy more traffic from more
places…
1. You can outbid your competitors
2. You can spend 2-3x what they’re spending now
3. You can be exponentially more profitable at the
same time
So what changes do I make to boost my client’s business
online?
How do we take a sales process that’s losing money and
transform it into a tool that allows you to spend more than
your competition?
All while…
1. Generating more traffic
2. Acquiring more customers
3. Generating more revenue per customer acquired
THAT is what this chapter is about.

13. In this post, I will help you understand how to structure
your products and services in a way that allows you to
make double or triple the revenue from the same website
traffic you’re already generating now.
…and when you follow the steps of my Digital Revenue
Engine, you’ll open the floodgates.
“The Engine” allows you to spend a lot more money to
acquire a lot more new customers.
It also shows you how to communicate with prospects and
new customers in a way that makes them want to ascend
up your conversion ladder – and generate you more
revenue as you provide them with more value.

14. Offline versus Online Sales
Content marketing, podcasts, social media channels and
online video are little more than newer versions of
traditional offline media channels.
● Direct Mail = Email
● Networking = Social Media
● TV = Online Video
● Radio = Podcast
● Newspaper = Blogs
Instead of using mail, inbound marketers use email
campaigns.
http://unfunnel.com/nonbuyer-email-campaign
Instead of newspapers and magazines, internet marketers
use blogs.
http://unfunnel.com/blog-ideas-2015
Instead of using radio ads, internet marketers use podcasts.
https://itunes.apple.com/us/podcast/unfunnel-startup-ma
rketing/id997237153?mt=2

15. The Hidden Secret To The Online Sale
While in my earlier years as a consultant, I tried modeling
landing pages​, sales copy, emails and content marketing
tactics off the best in the biz.
But the real money is in what I couldn’t see on the surface –
it’s why every marketer you benchmark makes 10-20x the
revenue you do…
…even if you copy their online marketing tactics verbatim.
Step 1: Find Your Customer
The “secret sauce” to selling anything online consists of 4
simple questions that I ask anyone who ​hires me for
consultations​.
Here are those 4 questions…
1. Who Is Your Ideal Customer / Donor / Client?
2. Where Can You Find Them Online?
3. What Offer Type Attracts Them?
4. What Objective Do You Want To Help Them
Achieve?

16. Believe it or not, these 4 questions are THE ONLY things
you need to know to ​create effective buyer personas​, find
social influencers​and create user stories that help you
build inbound marketing campaigns that convert.
http://unfunnel.com/buyer-personas-template
Step 2: The Conversion Ladder
One of the first things I explain to clients when I begin
working with them is the concept of a ​Conversion Ladder​–
and how to create an ​Offer Fragmentation Map​, and it’s the
first two things you have to build out before you can start
working on any marketing campaign or product launch.
The BIG SALE is where you want to take your customers
eventually – but should NEVER be your first offer.

17. To find out how to structure this conversion flow and build
a killer product launch campaign...
…in any niche...
Check out this ​3-PART VIDEO TRAINING​SERIES FREE:

18. LIKE THE FREE CHAPTER?
GET THE BOOK ON AMAZON - FREE WITH
KINDLE UNLIMITED!