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© 2015 Cognizant1
Apr 29th 2016
5 Steps to Optimize Lean Product Development
© 2015 Cognizant2
Agenda
Lean methods is helping IT in this current era of Random Business Dynamics and
Uncertainty – by improvements in cycle time, productivity, cost savings, and more.
1. Specify value for your customers
2. Identify and focus on your value stream
3. Create flow by eliminating waste
4. Respond to customer pull
5. Pursue perfection through repetition
© 2015 Cognizant3
© http://value-first.be
BASE CONCEPT - LEAN STARTUP – BUILD PRODUCT IN LEAN WAY
© 2015 Cognizant4
KEY ASCPECTS OF LEAN STARTUP
A minimum viable product (MVP) is the “version of a new product which allows a team to collect the maximum
amount of validated learning about customers with the least effort”.
A split or A/B test is an experiment in which “different versions of a product are offered to customers at the same time.”
Actionable metrics can lead to informed business decisions and subsequent action.
Innovation accounting to maximize outcomes by measuring progress, planning milestones, and prioritizing.
Ideas → Build → Product → Measure → Data → Learn.
• Emphasizes speed (Faster Time to Market) as a critical ingredient to product development
• Measuring customers’ reactions and behaviors against built products
• Decide whether to persevere or pivot the idea; repeat as many times as necessary.
© 2015 Cognizant5
1. SPECIFY VALUE FOR YOUR CUSTOMERS
INTERNAL CUSTOMER
EXTERNAL CUSTOMER
• The customer is the direct
buyer of the solution, as
Figure illustrates. In this case,
the development value stream
and the operational value
stream are one and the same
• An internal end user (e.g.
internal IT department), the
customer is part of the
operational value
Source: Copyright © 2010-2017 Scaled Agile, Inc.
© 2015 Cognizant6
A bank and its operational value streams
The consumer Loan Value Steam
2. IDENTIFY AND FOCUS ON YOUR VALUE STREAM
© 2015 Cognizant7
2. IDENTIFY AND FOCUS ON YOUR VALUE STREAM (CONTD..)
Identify the systems that support the Value Streams
Identify the people who develop the systems Defining the development streams
© 2015 Cognizant8
Sample of Waste How to Eliminate
Analysisand
Design
Lack of collaboration during analysis (Partially Done Work) Scheduled catch-ups with customer/PO to discuss value
generation in delivery as part of backlog grooming
Wrong choice of technology or solution (Defects) Technical spikes
Dependency on a single source (Waiting) Regular knowledge sharing sessions; team centric
approach and development
RequirementsManagement
Switching meeting rooms/re-scheduling sessions (Motion) Plan better!
Missed or misunderstood requirements (Defects) Regular knowledge sharing; automated testing (e.g.
BDD/ATDD)
Lack of appropriate and skilled resources (Extra
Processes)
Better ways of working; cross-functional team
Delay in feedback and approval (Waiting) Ensure regular communication with customer
Documentation that is too detailed (Extra Processes) Collaboration with team/customer; deliver working
software regularly
3. CREATE FLOW BY ELIMINATING WASTE
© 2015 Cognizant9
4. RESPOND TO CUSTOMER PULL (Lean Startup and Business Model Canvass Usage)
© 2015 Cognizant10
High Risk
Low Value
(Avoid)
High Risk
High Value
(Do Second)
Low Risk
Low Value
(Do last)
Low Risk
High Value
(Do First)
Risk
Value
High
Low High
Feature
Indicative
Business
Value
Risk Priority
Feature A $100K Low
Feature B $50K High
Feature C $200K Low
Feature D $100K High
Feature E $50 Low
3
5
1
2
4
4. RESPOND TO CUSTOMER PULL - Backlog Prioritization
© 2015 Cognizant11
CASE STUDY
© 2015 Cognizant12
5. Pursue perfection through repetition - Product Roadmap (Define High Level (MVPs)
12
The purpose of roadmap is to communicate the direction that the project is intended to take over time.
It shows time bound high level initiatives.
It is created and owned by the Product owner and updated continuously through the lifecycle.
12 months | 12-24 months
• Enhancing Insurance Claims in
existing products
• Support Entire Claims Process
through Digital and Portal
• Improving Customer reach via
Social media
• Proving better customer service
via mobile applications
• Reducing TAT from Claims
processing
© 2015 Cognizant13
5.Pursue perfection through repetition - Planning MVP with Sprints
© 2015 Cognizant14
5. Pursue perfection through repetition - Critical Path of Implementation
S.No Feature PBIs I1 I2 I3 I4 I5 I6
Home	Page
Admin	configurations
Dynamic	home	page
Breadcrumbs
Branding
Admin	configurations
Identify	customer
Identify	customer	as	per	configured	criteria
Captcha
IP	Address	blocking
Search	enhancements
Admin	configurations
Identify	policy
Identify	policy	as	per	configured	criteria
Admin	configurations
'Select	Reason'	page
'Fill	Form'	Page
Admin	configurations
'Submit	Evidence'	page
Upload	documents
Create	Claim
Display	confirmation	page
Auto-decision	of	claims
Send	emails	to	customers
7
End	Customer	Claims	
Information
End	Customer	Identification
Policy	Identification
Claim	Notification	Question	
configuration
Submit	Evidence
Claim	Decision
Submitting	a	Claim	6
1
2
3
4
5
© 2015 Cognizant15
5.Pursue perfection through repetition - Planning MVP with Sprints
Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 6Sprint 5
© 2015 Cognizant16
Delivering Incremental MVP in Agile Release - An Insurance Example ( Ins. Reseller Tax filings - 1099)
© 2015 Cognizant17
Questions??
© 2015 Cognizant18
Thank You

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5 Steps to revolutionize Lean Product Development | Talk | AGILE GURUGRAM 2018 | 23 -24 March

  • 1. © 2015 Cognizant1 Apr 29th 2016 5 Steps to Optimize Lean Product Development
  • 2. © 2015 Cognizant2 Agenda Lean methods is helping IT in this current era of Random Business Dynamics and Uncertainty – by improvements in cycle time, productivity, cost savings, and more. 1. Specify value for your customers 2. Identify and focus on your value stream 3. Create flow by eliminating waste 4. Respond to customer pull 5. Pursue perfection through repetition
  • 3. © 2015 Cognizant3 © http://value-first.be BASE CONCEPT - LEAN STARTUP – BUILD PRODUCT IN LEAN WAY
  • 4. © 2015 Cognizant4 KEY ASCPECTS OF LEAN STARTUP A minimum viable product (MVP) is the “version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”. A split or A/B test is an experiment in which “different versions of a product are offered to customers at the same time.” Actionable metrics can lead to informed business decisions and subsequent action. Innovation accounting to maximize outcomes by measuring progress, planning milestones, and prioritizing. Ideas → Build → Product → Measure → Data → Learn. • Emphasizes speed (Faster Time to Market) as a critical ingredient to product development • Measuring customers’ reactions and behaviors against built products • Decide whether to persevere or pivot the idea; repeat as many times as necessary.
  • 5. © 2015 Cognizant5 1. SPECIFY VALUE FOR YOUR CUSTOMERS INTERNAL CUSTOMER EXTERNAL CUSTOMER • The customer is the direct buyer of the solution, as Figure illustrates. In this case, the development value stream and the operational value stream are one and the same • An internal end user (e.g. internal IT department), the customer is part of the operational value Source: Copyright © 2010-2017 Scaled Agile, Inc.
  • 6. © 2015 Cognizant6 A bank and its operational value streams The consumer Loan Value Steam 2. IDENTIFY AND FOCUS ON YOUR VALUE STREAM
  • 7. © 2015 Cognizant7 2. IDENTIFY AND FOCUS ON YOUR VALUE STREAM (CONTD..) Identify the systems that support the Value Streams Identify the people who develop the systems Defining the development streams
  • 8. © 2015 Cognizant8 Sample of Waste How to Eliminate Analysisand Design Lack of collaboration during analysis (Partially Done Work) Scheduled catch-ups with customer/PO to discuss value generation in delivery as part of backlog grooming Wrong choice of technology or solution (Defects) Technical spikes Dependency on a single source (Waiting) Regular knowledge sharing sessions; team centric approach and development RequirementsManagement Switching meeting rooms/re-scheduling sessions (Motion) Plan better! Missed or misunderstood requirements (Defects) Regular knowledge sharing; automated testing (e.g. BDD/ATDD) Lack of appropriate and skilled resources (Extra Processes) Better ways of working; cross-functional team Delay in feedback and approval (Waiting) Ensure regular communication with customer Documentation that is too detailed (Extra Processes) Collaboration with team/customer; deliver working software regularly 3. CREATE FLOW BY ELIMINATING WASTE
  • 9. © 2015 Cognizant9 4. RESPOND TO CUSTOMER PULL (Lean Startup and Business Model Canvass Usage)
  • 10. © 2015 Cognizant10 High Risk Low Value (Avoid) High Risk High Value (Do Second) Low Risk Low Value (Do last) Low Risk High Value (Do First) Risk Value High Low High Feature Indicative Business Value Risk Priority Feature A $100K Low Feature B $50K High Feature C $200K Low Feature D $100K High Feature E $50 Low 3 5 1 2 4 4. RESPOND TO CUSTOMER PULL - Backlog Prioritization
  • 12. © 2015 Cognizant12 5. Pursue perfection through repetition - Product Roadmap (Define High Level (MVPs) 12 The purpose of roadmap is to communicate the direction that the project is intended to take over time. It shows time bound high level initiatives. It is created and owned by the Product owner and updated continuously through the lifecycle. 12 months | 12-24 months • Enhancing Insurance Claims in existing products • Support Entire Claims Process through Digital and Portal • Improving Customer reach via Social media • Proving better customer service via mobile applications • Reducing TAT from Claims processing
  • 13. © 2015 Cognizant13 5.Pursue perfection through repetition - Planning MVP with Sprints
  • 14. © 2015 Cognizant14 5. Pursue perfection through repetition - Critical Path of Implementation S.No Feature PBIs I1 I2 I3 I4 I5 I6 Home Page Admin configurations Dynamic home page Breadcrumbs Branding Admin configurations Identify customer Identify customer as per configured criteria Captcha IP Address blocking Search enhancements Admin configurations Identify policy Identify policy as per configured criteria Admin configurations 'Select Reason' page 'Fill Form' Page Admin configurations 'Submit Evidence' page Upload documents Create Claim Display confirmation page Auto-decision of claims Send emails to customers 7 End Customer Claims Information End Customer Identification Policy Identification Claim Notification Question configuration Submit Evidence Claim Decision Submitting a Claim 6 1 2 3 4 5
  • 15. © 2015 Cognizant15 5.Pursue perfection through repetition - Planning MVP with Sprints Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 6Sprint 5
  • 16. © 2015 Cognizant16 Delivering Incremental MVP in Agile Release - An Insurance Example ( Ins. Reseller Tax filings - 1099)