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IBM Executive
Point of View:
Reinvent your business
with IBM Cloud Applications
Transform Your Business with Software as a Service | 2
Ecosystem-based innovation
Companies are leveraging an array of cloud-based
tools and digital services from a broad ecosystem.
As a result, they can enhance collaboration,
increase workforce efficiency and accelerate
innovation.
Insight-driven processes
Real-time analytics generate opportunities from
nontraditional data sources—everything from
cognitive to the Internet of Things (IoT). Taking
advantage of this information requires integrating
data from disparate sources. Relying on powerful
cloud-based analytics tools and leveraging social
business networks are necessities.
Frontline decision-making
Leading companies understand their customers
covet personalized experiences. They also realize
making informed decisions that drive those
experiences requires the right people have
access to the right information.
How do they do it? We identify three areas that enable them to thrive:
Welcome to the cloud era. It’s an exciting time to be in a position of IT and business leadership. Let the transformation begin.
Businesses around the world are reinventing themselves to
remain competitive in a time when disruption is the new normal.
What separates good companies from the great ones? The game plan plays a big part. Today’s top companies are proactive in their
approach. Companies adopting new digital technologies that reinvent their businesses are perfect examples. The very best ones disrupt
markets and, in some cases, entire industries.
Transform Your Business with Software as a Service | 3
Competitive
advantage
Low upfront
costs
There are long-term advantages of adopting SaaS solutions as well. Your organization
will see improved quality of service, greater agility and enterprise-wide innovation.
* Champions of Software as a Service: How SaaS is fueling powerful competitive advantage, 2014  
As part of a SaaS-powered organization, you can quickly implement new market-leading
solutions with minimal impact on existing infrastructure.
* Champions of Software as a Service: How SaaS is fueling powerful competitive advantage, 2014  
Accelerate
innovation
Improve
collaboration
Identify and analyze
untapped information
SaaS solutions enable you to:
Immediate benefits include:
Flexibility
Cloud brings
a new level of
agility to business
innovation.
Staying ahead of the competition
today demands using the latest
tools. Our research of more than
800 companies*
shows that
business leaders like you are
increasingly using cloud-based
Software as a Service (SaaS).
SaaS is helping them create new
business models and create
competitive advantage.
Transform Your Business with Software as a Service | 4
Source: Champions of Software as a Service: How SaaS is fueling powerful competitive advantage, 2014  
All signs point to cloud adoption.
Today’s Line of Business (LOB) leaders face increased pressure to perform. As a result, they are subscribing to SaaS
solutions for quick access to tools that help them reach their goals. However, this often results in fractured systems that
force IT leaders to create security and integration workarounds.
The indirect costs of using unauthorized systems and services—commonly known as “Shadow IT”—are straining IT budgets. A secure,
cost-effective option is needed. We believe the answer is applying a cohesive, enterprise-wide, IT-endorsed cloud strategy—with SaaS as
a critical component. This strategy can unify and amplify the power of your enterprise’s technology investments, improving efficiencies and
performance across the entire organization.
The power of collaboration
SaaS strengthens the
IT and LOB relationship
Pacesetters
Pacesetters surpass Chasers Pacesetters surpass Chasers
Chasers
IT respondents view LOB
as a strategic partner for
SaaS
Strong IT and LOB
collaboration on
SaaS selection and
deployment
LOB respondents view IT
as a strategic partner for
SaaS
Strong IT and LOB
collaboration around
SaaS security
Fostering strategic partnerships
70%
+79% +227%
+97% +113%
+46%
72%
71% 66%
35%
39%
36% 31%
24%
22%
Transform Your Business with Software as a Service | 5
Powered by more than 40 data centers worldwide,
IBM Cloud Applications provide:
IBM Cloud Applications add value by:
Enterprise-
grade security
High uptime The ability to
scale quickly
Global reach
Accelerating innovation across a variety of business operations, which
reduces overhead and time to revenue.
Accessing and analyzing data quickly to make meaningful business
decisions.
Strengthening collaboration between individuals and groups both in and
outside the company.
1
2
3
Enhance business
performance
with IBM Cloud
Applications.
IBM offers more than 100
ready-to-use SaaS business
applications for marketing,
sales, HR, finance, analytics, IT
and more. This comprehensive,
portfolio of applications empowers
organizations like yours to embrace
innovation by providing a structure
for digital transformation.
Accelerate business process innovation.
FASTER INNOVATION ACROSS A VARIETY OF BUSINESS FUNCTIONS REDUCES OVERHEAD AND TIME TO REVENUE.
Whatever the size or nature of your business, your needs are constantly changing. A fast, adaptable process for
introducing new services is essential. The focus needs to shift from addressing IT issues to achieving business goals.
IBM delivers intuitive applications that accelerate many business processes by simplifying them.
Hire and
motivate
the right talent
Deliver
personalized
promotions
and marketing
Manage
and deploy
mobile devices
securely
Manage
financial
performance
Optimize
supply chain
events and
strategic sourcing
Choosing the IBM Cloud Applications portfolio reduces costs and speeds time to revenue. It also helps create new
business models that maximize your organization’s resources, capabilities and potential.
IBM Cloud Applications enable you to:
Transform Your Business with Software as a Service | 6
Transform Your Business with Software as a Service | 7
Apply findings throughout
your organization
Source data from cloud,
social and enterprise channels
Draw insights from all your
collected data
Deliver deep domain expertise
through cognitive computing
*
Forbes.com: Talking Big Data and Analytics with IBM, April 2014
SaaS solutions for analytics provide all the benefits of deep analytics
technologies without the need to purchase and manage underlying
infrastructure. In other words, you can convert your data into valuable
results without capital investment.
IBM has invested $24 billion in analytics over the past decade*
.
The financial commitment is best illustrated by IBM
Cloud Applications, which offers tools that:
Deliver business
analytics when
(and where)
they’re needed.
QUICKLY AND EFFECTIVELY ACCESS
AND ACT ON COMPREHENSIVE DATA
TO MAKE INFORMED, IMPACTFUL
DECISIONS.
Did you know more than 1.2
zettabytes of data reside in the
digital universe? The challenge
is gathering raw data from an
increasing number of disparate
sources, and then distilling the
information into actionable insights.
Introducing powerful analytics into
the stream of business processes
provides immediate access to the
most relevant data, ensuring the
right decisions are made when
they matter most.
Transform Your Business with Software as a Service | 8
Connect people in your business—and beyond.
MAXIMIZE TALENT BY INCREASING COLLABORATION THROUGHOUT YOUR ORGANIZATION.
Leading companies are integrating social business strategies into their operations to enhance customer experience,
accelerate supply chain innovation, and improve workforce efficiencies. Adopting social tools exponentially increases
your company’s ability to collaborate and innovate and when used to full advantage–can increase top-line revenue. IBM
is at the forefront in providing businesses the tools to take advantage of this reality.
With IBM, organizations of all sizes can optimize resources, nurture a thriving ecosystem and preserve institutional knowledge.
You can use IBM Cloud Applications to:
Deliver the benefits
of social business
to workforces, customers
and partner ecosystems
Connect teams
across time zones and
departments with web-enabled
collaboration tools
Elevate efficiency
among groups and with
outside partners with
cloud-based collaboration
Transform Your Business with Software as a Service | 9
The broad IBM portfolio of 100+ cloud business applications.
Commerce
B2B/BCB Commerce
Merchandising
Spend Management
B2B Integration
Analytics
Performance Management
Predictive Analytics
Content Management
Smarter Process
Business Process
Management
Industry
Public Safety
Energy Analytics
Cognitive Computing
Marketing
Digital Marketing
Lead Management
Customer Analytics
Real-time Personalization
Social and Email
Communities
File Sharing
Email
Meetings
Human Resources
Talent Acquisition
Employee Engagement
Workforce Analytics
Operational Visibility
Service Management
Internet of Things
Security
Fraud Detection
Mobile Device Management
LineofBusinessIT
Transform Your Business with Software as a Service | 10
Commerce and marketing applications accelerate the transformation of
the entire customer experience.
Social and email applications drive innovation with easy-to-use mobile,
collaborative and business communications tools.
Human resources applications empower employees to grow their business
through talent management solutions.
Industry applications address specific challenges related to public safety,
healthcare and energy using cognitive apps and analytics.
Analytics applications advance the ability to turn information into insights
across the business.
Smarter process applications enhance business process innovation,
improving the customer experience.
Operational visibility and security applications help IT leaders manage
and secure their IT environments.
With a robust cloud portfolio and proven track record, IBM is committed to delivering
innovative SaaS solutions that provide agility, compatibility and cost-efficiency.
Presenting 100+
cloud business
applications
from IBM.
The tangible benefits of leveraging
SaaS solutions are known and
have been appreciated for years.
The innovative thinking and
global network of IBM amplifies
the benefits of adopting SaaS
solutions by fully harnessing cloud
capabilities and delivering them
with a strategic organizational
perspective. IBM offers high-value
applications delivered at scale that
enable you to easily transform your
businesses.
Transform Your Business with Software as a Service | 11
	 100+ best-in-class business applications
	 Broad coverage for front- and back-office roles, across business and IT
	 Deep domain expertise across 17 industries delivered through IBM Global
Business Services
	Available for purchase in more than 50 countries
	 Supports stringent data residency requirements
	 Enterprise-grade security standards
	 Flexible deployment across private, public and hybrid cloud environments
	 Large and expanding community of global SaaS business partners
Why the world’s
leading companies
rely on IBM Cloud
Applications.
Transform Your Business with Software as a Service | 12
Whether you are part of a global enterprise or a small, specialized business,
constant and rapid change is the new normal. Organizations that don’t
embrace this reality will struggle to keep up. But for those who welcome
change and have the desire to continually innovate, the possibilities are
endless.
IBM Cloud delivers business applications to maximize collaboration, accelerate
innovation, improve decision-making, and create a customer-focused
organization. The IBM portfolio aligns IT and LOB priorities to maximize
software investments and streamline business processes. The result is a
company that is nimble and ready to act. IBM Cloud Applications offer a unique
combination of expertise, security, extensibility, performance
and integration capabilities.
Embracing rapid change is the new normal.
Transform your thinking and invigorate your business with
IBM Cloud Applications.
For more information:
Visit: ibm.com/SaaS
ibm.com/SaaS/Security
Watch videos about this topic
Download the Champions of SaaS eBook
Learn more about the IBM Cloud Applications portfolio today:
Call: 1-877-426-3287
Follow us: @ibmcloud
Speak with your IBM representative or business partner
Copyright © 2015 IBM Corporation
IBM Software Group
Route 100
Somers, NY 10589 USA
May 2015
ZZM12352-USEN-03
IBM, the IBM logo, ibm.com, and IBM Cloud are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at
ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on
specific configurations and operating conditions.
THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUTIBM products are warranted according to the terms and conditions of the agreements under which they are provided.

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IBM : Reinvent Your Business with IBM Cloud Applications

  • 1. IBM Executive Point of View: Reinvent your business with IBM Cloud Applications
  • 2. Transform Your Business with Software as a Service | 2 Ecosystem-based innovation Companies are leveraging an array of cloud-based tools and digital services from a broad ecosystem. As a result, they can enhance collaboration, increase workforce efficiency and accelerate innovation. Insight-driven processes Real-time analytics generate opportunities from nontraditional data sources—everything from cognitive to the Internet of Things (IoT). Taking advantage of this information requires integrating data from disparate sources. Relying on powerful cloud-based analytics tools and leveraging social business networks are necessities. Frontline decision-making Leading companies understand their customers covet personalized experiences. They also realize making informed decisions that drive those experiences requires the right people have access to the right information. How do they do it? We identify three areas that enable them to thrive: Welcome to the cloud era. It’s an exciting time to be in a position of IT and business leadership. Let the transformation begin. Businesses around the world are reinventing themselves to remain competitive in a time when disruption is the new normal. What separates good companies from the great ones? The game plan plays a big part. Today’s top companies are proactive in their approach. Companies adopting new digital technologies that reinvent their businesses are perfect examples. The very best ones disrupt markets and, in some cases, entire industries.
  • 3. Transform Your Business with Software as a Service | 3 Competitive advantage Low upfront costs There are long-term advantages of adopting SaaS solutions as well. Your organization will see improved quality of service, greater agility and enterprise-wide innovation. * Champions of Software as a Service: How SaaS is fueling powerful competitive advantage, 2014   As part of a SaaS-powered organization, you can quickly implement new market-leading solutions with minimal impact on existing infrastructure. * Champions of Software as a Service: How SaaS is fueling powerful competitive advantage, 2014   Accelerate innovation Improve collaboration Identify and analyze untapped information SaaS solutions enable you to: Immediate benefits include: Flexibility Cloud brings a new level of agility to business innovation. Staying ahead of the competition today demands using the latest tools. Our research of more than 800 companies* shows that business leaders like you are increasingly using cloud-based Software as a Service (SaaS). SaaS is helping them create new business models and create competitive advantage.
  • 4. Transform Your Business with Software as a Service | 4 Source: Champions of Software as a Service: How SaaS is fueling powerful competitive advantage, 2014   All signs point to cloud adoption. Today’s Line of Business (LOB) leaders face increased pressure to perform. As a result, they are subscribing to SaaS solutions for quick access to tools that help them reach their goals. However, this often results in fractured systems that force IT leaders to create security and integration workarounds. The indirect costs of using unauthorized systems and services—commonly known as “Shadow IT”—are straining IT budgets. A secure, cost-effective option is needed. We believe the answer is applying a cohesive, enterprise-wide, IT-endorsed cloud strategy—with SaaS as a critical component. This strategy can unify and amplify the power of your enterprise’s technology investments, improving efficiencies and performance across the entire organization. The power of collaboration SaaS strengthens the IT and LOB relationship Pacesetters Pacesetters surpass Chasers Pacesetters surpass Chasers Chasers IT respondents view LOB as a strategic partner for SaaS Strong IT and LOB collaboration on SaaS selection and deployment LOB respondents view IT as a strategic partner for SaaS Strong IT and LOB collaboration around SaaS security Fostering strategic partnerships 70% +79% +227% +97% +113% +46% 72% 71% 66% 35% 39% 36% 31% 24% 22%
  • 5. Transform Your Business with Software as a Service | 5 Powered by more than 40 data centers worldwide, IBM Cloud Applications provide: IBM Cloud Applications add value by: Enterprise- grade security High uptime The ability to scale quickly Global reach Accelerating innovation across a variety of business operations, which reduces overhead and time to revenue. Accessing and analyzing data quickly to make meaningful business decisions. Strengthening collaboration between individuals and groups both in and outside the company. 1 2 3 Enhance business performance with IBM Cloud Applications. IBM offers more than 100 ready-to-use SaaS business applications for marketing, sales, HR, finance, analytics, IT and more. This comprehensive, portfolio of applications empowers organizations like yours to embrace innovation by providing a structure for digital transformation.
  • 6. Accelerate business process innovation. FASTER INNOVATION ACROSS A VARIETY OF BUSINESS FUNCTIONS REDUCES OVERHEAD AND TIME TO REVENUE. Whatever the size or nature of your business, your needs are constantly changing. A fast, adaptable process for introducing new services is essential. The focus needs to shift from addressing IT issues to achieving business goals. IBM delivers intuitive applications that accelerate many business processes by simplifying them. Hire and motivate the right talent Deliver personalized promotions and marketing Manage and deploy mobile devices securely Manage financial performance Optimize supply chain events and strategic sourcing Choosing the IBM Cloud Applications portfolio reduces costs and speeds time to revenue. It also helps create new business models that maximize your organization’s resources, capabilities and potential. IBM Cloud Applications enable you to: Transform Your Business with Software as a Service | 6
  • 7. Transform Your Business with Software as a Service | 7 Apply findings throughout your organization Source data from cloud, social and enterprise channels Draw insights from all your collected data Deliver deep domain expertise through cognitive computing * Forbes.com: Talking Big Data and Analytics with IBM, April 2014 SaaS solutions for analytics provide all the benefits of deep analytics technologies without the need to purchase and manage underlying infrastructure. In other words, you can convert your data into valuable results without capital investment. IBM has invested $24 billion in analytics over the past decade* . The financial commitment is best illustrated by IBM Cloud Applications, which offers tools that: Deliver business analytics when (and where) they’re needed. QUICKLY AND EFFECTIVELY ACCESS AND ACT ON COMPREHENSIVE DATA TO MAKE INFORMED, IMPACTFUL DECISIONS. Did you know more than 1.2 zettabytes of data reside in the digital universe? The challenge is gathering raw data from an increasing number of disparate sources, and then distilling the information into actionable insights. Introducing powerful analytics into the stream of business processes provides immediate access to the most relevant data, ensuring the right decisions are made when they matter most.
  • 8. Transform Your Business with Software as a Service | 8 Connect people in your business—and beyond. MAXIMIZE TALENT BY INCREASING COLLABORATION THROUGHOUT YOUR ORGANIZATION. Leading companies are integrating social business strategies into their operations to enhance customer experience, accelerate supply chain innovation, and improve workforce efficiencies. Adopting social tools exponentially increases your company’s ability to collaborate and innovate and when used to full advantage–can increase top-line revenue. IBM is at the forefront in providing businesses the tools to take advantage of this reality. With IBM, organizations of all sizes can optimize resources, nurture a thriving ecosystem and preserve institutional knowledge. You can use IBM Cloud Applications to: Deliver the benefits of social business to workforces, customers and partner ecosystems Connect teams across time zones and departments with web-enabled collaboration tools Elevate efficiency among groups and with outside partners with cloud-based collaboration
  • 9. Transform Your Business with Software as a Service | 9 The broad IBM portfolio of 100+ cloud business applications. Commerce B2B/BCB Commerce Merchandising Spend Management B2B Integration Analytics Performance Management Predictive Analytics Content Management Smarter Process Business Process Management Industry Public Safety Energy Analytics Cognitive Computing Marketing Digital Marketing Lead Management Customer Analytics Real-time Personalization Social and Email Communities File Sharing Email Meetings Human Resources Talent Acquisition Employee Engagement Workforce Analytics Operational Visibility Service Management Internet of Things Security Fraud Detection Mobile Device Management LineofBusinessIT
  • 10. Transform Your Business with Software as a Service | 10 Commerce and marketing applications accelerate the transformation of the entire customer experience. Social and email applications drive innovation with easy-to-use mobile, collaborative and business communications tools. Human resources applications empower employees to grow their business through talent management solutions. Industry applications address specific challenges related to public safety, healthcare and energy using cognitive apps and analytics. Analytics applications advance the ability to turn information into insights across the business. Smarter process applications enhance business process innovation, improving the customer experience. Operational visibility and security applications help IT leaders manage and secure their IT environments. With a robust cloud portfolio and proven track record, IBM is committed to delivering innovative SaaS solutions that provide agility, compatibility and cost-efficiency. Presenting 100+ cloud business applications from IBM. The tangible benefits of leveraging SaaS solutions are known and have been appreciated for years. The innovative thinking and global network of IBM amplifies the benefits of adopting SaaS solutions by fully harnessing cloud capabilities and delivering them with a strategic organizational perspective. IBM offers high-value applications delivered at scale that enable you to easily transform your businesses.
  • 11. Transform Your Business with Software as a Service | 11 100+ best-in-class business applications Broad coverage for front- and back-office roles, across business and IT Deep domain expertise across 17 industries delivered through IBM Global Business Services Available for purchase in more than 50 countries Supports stringent data residency requirements Enterprise-grade security standards Flexible deployment across private, public and hybrid cloud environments Large and expanding community of global SaaS business partners Why the world’s leading companies rely on IBM Cloud Applications.
  • 12. Transform Your Business with Software as a Service | 12 Whether you are part of a global enterprise or a small, specialized business, constant and rapid change is the new normal. Organizations that don’t embrace this reality will struggle to keep up. But for those who welcome change and have the desire to continually innovate, the possibilities are endless. IBM Cloud delivers business applications to maximize collaboration, accelerate innovation, improve decision-making, and create a customer-focused organization. The IBM portfolio aligns IT and LOB priorities to maximize software investments and streamline business processes. The result is a company that is nimble and ready to act. IBM Cloud Applications offer a unique combination of expertise, security, extensibility, performance and integration capabilities. Embracing rapid change is the new normal. Transform your thinking and invigorate your business with IBM Cloud Applications.
  • 13. For more information: Visit: ibm.com/SaaS ibm.com/SaaS/Security Watch videos about this topic Download the Champions of SaaS eBook Learn more about the IBM Cloud Applications portfolio today: Call: 1-877-426-3287 Follow us: @ibmcloud Speak with your IBM representative or business partner Copyright © 2015 IBM Corporation IBM Software Group Route 100 Somers, NY 10589 USA May 2015 ZZM12352-USEN-03 IBM, the IBM logo, ibm.com, and IBM Cloud are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUTIBM products are warranted according to the terms and conditions of the agreements under which they are provided.