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Computer Engineering & Statistics Agency

Writing a Good Autoresponder Sequence
So you’ve got people to opt-in to your list and you’re building a subscriber base.
This is probably the single most important thing you can do in your online business
BUT if you don’t follow it up with a good autoresponder sequence then you’re
pretty much putting all of your list building efforts to waste…

A good autoresponder sequence builds a relationship with your subscribers. It
(hopefully) gets them to buy products from you and engage in what you’re all
about. Many people get it wrong. They stack up the messages without giving much
thought to what they are actually doing. Here’s how to do it right:

Put yourself in your subscribers shoes

Easier said than done I agree, but do you really want to be receiving sales email
after sales email each and every day? The first step towards writing a good
autoresponder sequence is to put yourself in your subscribers’ shoes and think
about what they would like to receive. What interests them? What will benefit
them?

Give content. Don’t just sell.

It’s a funny thing but the truth is that the less you sell, the more you’ll sell! Give
quality content in your autoresponder sequence and look out for your subscribers’
interests. Tell stories, give them helpful advice that they can put into action straight
away without needing to buy anything.

Carefully time your emails

Autoresponders let you space your messages in any way you wish. All you have to
do for each message is to specify the number of days between that email and the
last one. Try delivering them every day for the first few days, and then space them
out a little longer after say the first week. Why? Because immediately after
subscribing people are ‘hot’ about you and it’s a great time to sell to them.

Think about what they originally signed up for

Most people build their list by giving away some sort of freebie in return for the
opt-in. A top tip for writing a good autoresponder sequence is to make sure that
your emails relate back to the original thing they signed up to receive.


http://www.cesa-consulting.net                                                    Page 1
Computer Engineering & Statistics Agency

If your squeeze page ‘bait’ was about blogging then they are obviously interested
in blogging or they wouldn’t have subscribed!

Above all – give quality content and deliver to your subscribers content that you
know they will enjoy. Take a look at other marketers autoresponder sequences.
How do THEY do it?

Interesting Resources

How To Do It Yourself

How To Get US. Visa Easily

How To Build a Professional Website

How To Start a Successful Home Business

Start Making Money Online Fast

Work Less, Accomplish More

Viral Marketing Secrets

iPad Video Lessons

List Building Basics For Newbie Internet Marketers

The Millionaire Mindset

Mobile Marketing Secrets

Dealing with Back-pain the Natural Way

Pay Per Click Marketing A-to-Z

Affiliate Marketing A-to-Z

Email Marketing A-to-Z

eZine Marketing A-to-Z

Google Adsense Marketing A-to-Z



http://www.cesa-consulting.net                                             Page 2
Facebook Ads Exposed

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Writing a good autoresponder sequence

  • 1. Computer Engineering & Statistics Agency Writing a Good Autoresponder Sequence So you’ve got people to opt-in to your list and you’re building a subscriber base. This is probably the single most important thing you can do in your online business BUT if you don’t follow it up with a good autoresponder sequence then you’re pretty much putting all of your list building efforts to waste… A good autoresponder sequence builds a relationship with your subscribers. It (hopefully) gets them to buy products from you and engage in what you’re all about. Many people get it wrong. They stack up the messages without giving much thought to what they are actually doing. Here’s how to do it right: Put yourself in your subscribers shoes Easier said than done I agree, but do you really want to be receiving sales email after sales email each and every day? The first step towards writing a good autoresponder sequence is to put yourself in your subscribers’ shoes and think about what they would like to receive. What interests them? What will benefit them? Give content. Don’t just sell. It’s a funny thing but the truth is that the less you sell, the more you’ll sell! Give quality content in your autoresponder sequence and look out for your subscribers’ interests. Tell stories, give them helpful advice that they can put into action straight away without needing to buy anything. Carefully time your emails Autoresponders let you space your messages in any way you wish. All you have to do for each message is to specify the number of days between that email and the last one. Try delivering them every day for the first few days, and then space them out a little longer after say the first week. Why? Because immediately after subscribing people are ‘hot’ about you and it’s a great time to sell to them. Think about what they originally signed up for Most people build their list by giving away some sort of freebie in return for the opt-in. A top tip for writing a good autoresponder sequence is to make sure that your emails relate back to the original thing they signed up to receive. http://www.cesa-consulting.net Page 1
  • 2. Computer Engineering & Statistics Agency If your squeeze page ‘bait’ was about blogging then they are obviously interested in blogging or they wouldn’t have subscribed! Above all – give quality content and deliver to your subscribers content that you know they will enjoy. Take a look at other marketers autoresponder sequences. How do THEY do it? Interesting Resources How To Do It Yourself How To Get US. Visa Easily How To Build a Professional Website How To Start a Successful Home Business Start Making Money Online Fast Work Less, Accomplish More Viral Marketing Secrets iPad Video Lessons List Building Basics For Newbie Internet Marketers The Millionaire Mindset Mobile Marketing Secrets Dealing with Back-pain the Natural Way Pay Per Click Marketing A-to-Z Affiliate Marketing A-to-Z Email Marketing A-to-Z eZine Marketing A-to-Z Google Adsense Marketing A-to-Z http://www.cesa-consulting.net Page 2 Facebook Ads Exposed