The document presents 10 "wisdom pills" or short pieces of strategic advice from the JWT Amsterdam Planning Department. Each pill is 1-3 sentences focusing on a different topic related to technology, marketing, or business strategy. For example, pill #1 discusses how companies like Duolingo and reCAPTCHA harness human power by translating texts or digitizing books. Pill #3 advises that the focus should be on user experiences rather than just product features. The final slides thank the audience and provide contact information for the presentation designers.
3. #0
WHY TNW RAISED THE BAR
IN CONFERENCE LAND.PROMOTING PEOPLE TO SHARE THEIR EXPERIENCES WITH “NOW.THENEXTWEB.COM”.
TECH CONFERENCE: HACK BATTLES & STARTUPS CENTRAL ROLE.
SIDE EVENTS DURING THE CONFERENCE TO CONNECT YOURSELF WITH THE CITY.
5. #2
DISRUPTION
HAS BEEN
DISRUPTED.NOW, IDEAS CAN GO FURTHER WITH LESS MONEY AND
CONSUMERS NEED LESS TIME TO ADAPT THEM. NOW, TO
DISRUPT A CATEGORY THE MAIN INGREDIENT IS TO
BUILD A PLATFORM FOR DIGITAL RELATIONSHIPS.
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6. #3
THE AGE OF
FEATURES
IS OVER.WELCOME TO THE EXPERIENCE ERA,
FOCUSED ON USER SOLUTIONS. I
DON’T CARE ABOUT WHAT YOUR
PRODUCT DOES, I CARE ABOUT THE
PROBLEM YOUR PRODUCT SOLVES.
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7. #4
THIS IS NOT
ONLY ABOUT
TECHNOLOGY.THIS IS ABOUT HOW TECHNOLOGY IMPROVES THE LIFE OF PEOPLE.
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8. #5
THE FUTURE
IS WRITTEN
BY DOING
THINGS.THERE IS NO PLAYBOOK TO WRITE
THE FUTURE. YOUR OWN VISION IS
THE FATHER OF INNOVATION. BE
THE DISRUPTER.
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9. #6
CONTENT IS A
COMMODITY.
HOW VIDEOS BECOME VIRAL?
1. CREATE A CONTENT THAT WILL CAUSE A PHYCOLOGICAL
REACTION. EMOTIONAL CONTENT IS SHAREABLE CONTENT.
2. INVITE YOUR AUDIENCE TO ENJOY EXCLUSIVE RELATED CONTENT.
3. MOMENTUM IS KEY IN GENERATING THE SNOWBALL EFFECT.
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10. #7
ATTENTION IS
THE NEW
CURRENCY.
ALWAYS-ON SHOULD BECOME ALWAYS-RELEVANT,
ALL IN ORDER TO MAKE BRAND MESSAGES LAST
LONGER THAN A TWEET AND BUILD STRONGER
BRAND PURPOSES.
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11. #8
SECOND SCREEN IS
NOT THE SECOND
ANYMORE.
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FIND A WAY ON HOW TO BE PART OF THE
CONVERSATION IN A FACILITATING,
SOCIAL AND NON-INTRUSIVE WAY.
12. #9
ADD MUSIC
TO YOUR S.M.
STRATEGY.DEVELOP THE MUSICAL SIDE OF YOUR BRAND:
- OWN A MOMENT, EMOTION OR ACTIVITY.
- SHARE GREAT MUSIC FOR THAT MOMENT.
- MAKE CONSUMERS RETURN AND ASK FOR MORE.
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13. FREE
IS A
LIE.IF YOU ARE NOT PAYING FOR
THE PRODUCT, YOU ARE THE
PRODUCT: HOW GOOGLE
AND OTHER COMPANIES ARE
BUILDING YOUR “ANOTHER
YOU” TO TEST IT IN A LAB.
#10
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14. THIS PRESENTATION HAS BEEN DESIGNED FOR YOU BY:
10 WISDOM PILLS
AGUSTIN SORIANO
STRATEGY DIRECTOR
SIMON VAN OLDENBEEK
CREATIVE STRATEGIST
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ABOUT US!