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Social Media in Strange Places (#AhaNH 2011)

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The 2011 "A-Ha!" NH Social Media Business Summit presentation by Walter Elly, consultant with V2 Strategic Advisors; former senior director of emerging technology at MicroArts Creative Agency; Co-director of Foursquare Day and co-founder of Portsmouth Foursquare. Walter talks about what's no longer strange in social media, and looks at two promising frontiers where social media is bound to bloom.

Publicado en: Empresariales, Tecnología
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Social Media in Strange Places (#AhaNH 2011)

  1. 1. “A-Ha!” NH Social Media Business Summit #AhaNH SOCIAL MEDIA IN STRANGE PLACES Walter Elly V2 Strategic Advisors @walterelly Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  2. 2. “A-Ha!” NH Social Media Business Summit #AhaNH Social Media in Strange Places • What social media is no longer strange? • What’s becoming “no longer strange”? • Two really strange but valuable things. • Takeaways Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  3. 3. “A-Ha!” NH Social Media Business Summit #AhaNH What is strange? What do we mean by strange? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  4. 4. “A-Ha!” NH Social Media Business Summit #AhaNH What is strange? What do we mean by strange? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  5. 5. “A-Ha!” NH Social Media Business Summit #AhaNH It’s all relative. Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  6. 6. “A-Ha!” NH Social Media Business Summit #AhaNH What social media is no longer strange? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  7. 7. “A-Ha!” NH Social Media Business Summit #AhaNH Shopping Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  8. 8. “A-Ha!” NH Social Media Business Summit #AhaNH Looking at photos Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  9. 9. “A-Ha!” NH Social Media Business Summit #AhaNH Watching videos Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  10. 10. “A-Ha!” NH Social Media Business Summit #AhaNH Making friends Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  11. 11. “A-Ha!” NH Social Media Business Summit #AhaNH Social Media Is No Longer Strange Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  12. 12. “A-Ha!” NH Social Media Business Summit #AhaNH Social Media Is No Longer Strange Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  13. 13. “A-Ha!” NH Social Media Business Summit #AhaNH With special thanks to Facebook Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  14. 14. “A-Ha!” NH Social Media Business Summit #AhaNH Social Media: Not so strange Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  15. 15. “A-Ha!” NH Social Media Business Summit #AhaNH What’s next? What’s becoming not so strange? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  16. 16. “A-Ha!” NH Social Media Business Summit #AhaNH Sharing your every thought Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  17. 17. “A-Ha!” NH Social Media Business Summit #AhaNH Business Networking Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  18. 18. “A-Ha!” NH Social Media Business Summit #AhaNH Coupons Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  19. 19. “A-Ha!” NH Social Media Business Summit #AhaNH Business Recommendations Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  20. 20. “A-Ha!” NH Social Media Business Summit #AhaNH Listening To Music Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  21. 21. “A-Ha!” NH Social Media Business Summit #AhaNH Raising Money Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  22. 22. “A-Ha!” NH Social Media Business Summit #AhaNH Asking Questions Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  23. 23. “A-Ha!” NH Social Media Business Summit #AhaNH Taxis Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  24. 24. “A-Ha!” NH Social Media Business Summit #AhaNH What does it all mean? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  25. 25. “A-Ha!” NH Social Media Business Summit #AhaNH What’s REALLY strange now? Is there value? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  26. 26. “A-Ha!” NH Social Media Business Summit #AhaNH What’s REALLY strange now? Here’s two really strange but valuable things: Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  27. 27. “A-Ha!” NH Social Media Business Summit #AhaNH Location (note: there is more than foursquare!) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  28. 28. “A-Ha!” NH Social Media Business Summit #AhaNH Location Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  29. 29. “A-Ha!” NH Social Media Business Summit #AhaNH Location Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  30. 30. “A-Ha!” NH Social Media Business Summit #AhaNH Location • 1 / 10 smartphone owners (4% of all US adults) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  31. 31. “A-Ha!” NH Social Media Business Summit #AhaNH Location Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  32. 32. “A-Ha!” NH Social Media Business Summit #AhaNH Location Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  33. 33. “A-Ha!” NH Social Media Business Summit #AhaNH Location – Benefits? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  34. 34. “A-Ha!” NH Social Media Business Summit #AhaNH Location – Benefits to consumers Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  35. 35. “A-Ha!” NH Social Media Business Summit #AhaNH Location – Benefits to consumers Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  36. 36. “A-Ha!” NH Social Media Business Summit #AhaNH Location – Benefits to businesses Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  37. 37. “A-Ha!” NH Social Media Business Summit #AhaNH Location – Benefits to businesses 130 avg friends * 2 260 possible impressions +foursquare network 1000 followers 1000 possible impressions +foursquare network Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  38. 38. “A-Ha!” NH Social Media Business Summit #AhaNH Location – Benefits to businesses Facebook CPM~$0.29 Encourage Checkins! Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  39. 39. “A-Ha!” NH Social Media Business Summit #AhaNH Location – Benefits to businesses • http://foursquare.com/business (free!) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  40. 40. “A-Ha!” NH Social Media Business Summit #AhaNH Two really strange but valuable things: Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  41. 41. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  42. 42. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  43. 43. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  44. 44. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – very strange! Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  45. 45. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – very strange? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  46. 46. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – how it’s possible Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  47. 47. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – (Note: there’s more than Chatter) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  48. 48. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise = Secure Private ( + Internal Business Processes ) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  49. 49. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise = (when, not if) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  50. 50. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – before email(!) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  51. 51. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – hooray email…? Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  52. 52. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – email, evolved (finally). Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  53. 53. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – Examples Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  54. 54. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – Benefits Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  55. 55. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – Huge opportunity + = Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  56. 56. “A-Ha!” NH Social Media Business Summit #AhaNH Social Enterprise – Chatter is free! • http://chatter.com Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  57. 57. “A-Ha!” NH Social Media Business Summit #AhaNH Two really strange but valuable things: Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  58. 58. “A-Ha!” NH Social Media Business Summit #AhaNH Social Media in Strange Places • Shopping, Photos, Videos, Making Friends • Social Media Has Become Mainstream • Twitter, Business Reviews, Coupons, Networking • Location, Social Enterprise • Foursquare, Chatter: Free tools with big benefits Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  59. 59. “A-Ha!” NH Social Media Business Summit #AhaNH SOCIAL MEDIA IN STRANGE PLACES Walter Elly V2 Strategic Advisors @walterelly Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  60. 60. “A-Ha!” NH Social Media Business Summit #AhaNH Contact With Walter walter@walterelly.com @walterelly gplus.to/walterelly linkedin.com/in/walterelly walterelly.com v2sa.com Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  61. 61. “A-Ha!” NH Social Media Business Summit #AhaNH SOCIAL MEDIA IN STRANGE PLACES Walter Elly V2 Strategic Advisors @walterelly Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  62. 62. “A-Ha!” NH Social Media Business Summit #AhaNH Internal Title Slide Header … a simpler version of the main title slide. Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  63. 63. “A-Ha!” NH Social Media Business Summit #AhaNH This is a Standard Slide Layout • No surprise, this is bullet #1 • This is bullet number two … – And this is a sub-bullet Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  64. 64. “A-Ha!” NH Social Media Business Summit #AhaNH Two Column Format • Column #1 • Column #2 Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  65. 65. “A-Ha!” NH Social Media Business Summit #AhaNH This is a photo page Click the icon above to add a picture Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)

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