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AMP
AND THE NEW MOBILE WEB
I am Aimee.
I’m on my phone a lot.
2HELLO!
OVER
of global searches are done from mobile devices.
3
50%
IT’S CLOSER TO 60% IN THE UNITED STATES.
our
office
4
MOBILE SEARCHES BY INDUSTRY 5
GOOGLE’S MOBILE FIRST INDEX
What’s that even mean?
6
1.
“Today, most people are searching on Google using a
mobile device. However, our ranking systems still
typically look at the desktop version of a page’s content
to evaluate its relevance to the user. This can cause
issues when the mobile page has less content than the
desktop page because our algorithms are not
evaluating the actual page that is seen by a mobile
searcher.
7
RANK BASED OFF OF MOBILE VERSIONS OF PAGES
» Content
» Structured Data
» User Experience
8
SWIPING AND RICH RESULTS
Mobile SERPs looking crazy.
9
2.
DESKTOP SEARCH RESULTS PAGE: BOOOOORING 10
MOBILE SEARCH RESULTS PAGE: OH WOW. 11
GOOGLE AMP
Superfast content.
12
3.
GOOGLE ACCELERATED MOBILE PAGES 13
AMP content in traditional results
AMP Carousel
WHAT ARE ACCELERATED MOBILE PAGES?
Open Source Lighter Code Loads Instantly
14
WHAT ARE ACCELERATED MOBILE PAGES? 15
IMPLEMENTING AMP 16
» Create code
» Tag it as AMP
» AMP analytics script
TRACKING AMP PERFORMANCE 17
But is it a ranking factor?
18
Indirectly, yeah.
19
Position 0
OTHER COOL THINGS YOU CAN DO WITH AMP 20
» A/B testing
» Accelerated Landing
Pages (ALP)
» AMP Deepviews
AMP DEEPVIEWS 21
Articles
Recipes
Product Pages
WHICH CONTENT CAN WE IMPLEMENT THIS FOR? 22
Any questions?
23THANKS!
Gifs
http://www.gifmeabreak.com/
AMP
https://docs.google.com/a/dynamicwebsolutions.com/d
ocument/d/1fmKF5UZub-
CQ9u5gNdAOkF7LuimQzw85V7RWap5vgbI/edit?usp=sha
ring
https://www.distilled.net/resources/AMP-future-
publishing-industry/
http://searchengineland.com/googles-amp-carousel-
working-seo-insights-kanye-west-266412
https://builtvisible.com/seo-for-amp-pages/
Mobile First Index
https://webmasters.googleblog.com/2016/11/mobile-
first-indexing.html
http://searchengineland.com/faq-google-mobile-first-
index-262751
24RESOURCES
Mobile Search Trends
http://www.blindfiveyearold.com/the-future-of-mobile-
search
http://searchengineland.com/report-nearly-60-percent-
searches-now-mobile-devices-255025
A/B Testing AMP
https://amphtml.wordpress.com/2016/08/24/optimize-
your-amp-pages-with-amp-experiment/
AMP Deepviews
http://searchengineland.com/branch-unveils-amp-
deepviews-content-uninstalled-apps-can-previewed-
search-results-268261
Accelerated Landing Pages
https://instapage.com/blog/google-amp-ads-landing-
pages

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Accelerated Mobile Pages and the New Mobile Web

Notas del editor

  1. AMP (accelerated mobile pages) and the "new" mobile web. I want my key takeaway to be that how people experience the web on mobile devices is changing and AMP is a response to that. For us, it means keeping up with the latest technology and updated metrics (engagement vs. clicks).
  2. According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. http://hitwise.connexity.com/070116_MobileSearchReport_CD_US.html
  3. http://hitwise.connexity.com/070116_MobileSearchReport_CD_US.html
  4. What do we mean by the new mobile web?
  5. In November of last year, Google announced they were experimenting with creating a mobile-first index.
  6. From Google’s Webmaster Central Blog https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
  7. What do we mean by the new mobile web?
  8. What do we mean by the new mobile web?
  9. Great for user experience, and your content is not eligible for the AMP carousel if you don’t have amp versions of your content.
  10. Great for user experience, and your content is not eligible for the AMP carousel if you don’t have amp versions of your content.
  11. Create much simpler html versions of recipe pages that follow Google’s guidelines Tag page accordingly with canonical tag that identifies it as AMP content, as well as AMP analytics script for proper tracking
  12. Create much simpler html versions of pages that follow Google’s guidelines Tag page accordingly with canonical tag that identifies it as AMP content, as well as AMP analytics script for proper tracking
  13. resent in-app content when the app is not installed, load quickly and get the preferential mobile search treatment that Google gives to AMP pages.
  14. Now that you know what amp is, how to implement it and how to track it - what industries should take advantage? publishers, if you’re publishing articles on your site, go ahead and try it. E-commerce and retail!!! (use ebay as an example). And recipes! Our team recently met with LOL and we’ve convinced them to test AMP on a handful of high opportunity recipes, so they’re in the process of building this out now.