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Accelerated Mobile Pages and the New Mobile Web

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Accelerated Mobile Pages and the New Mobile Web

  1. 1. AMP AND THE NEW MOBILE WEB
  2. 2. I am Aimee. I’m on my phone a lot. 2HELLO!
  3. 3. OVER of global searches are done from mobile devices. 3 50%
  4. 4. IT’S CLOSER TO 60% IN THE UNITED STATES. our office 4
  5. 5. MOBILE SEARCHES BY INDUSTRY 5
  6. 6. GOOGLE’S MOBILE FIRST INDEX What’s that even mean? 6 1.
  7. 7. “Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher. 7
  8. 8. RANK BASED OFF OF MOBILE VERSIONS OF PAGES » Content » Structured Data » User Experience 8
  9. 9. SWIPING AND RICH RESULTS Mobile SERPs looking crazy. 9 2.
  10. 10. DESKTOP SEARCH RESULTS PAGE: BOOOOORING 10
  11. 11. MOBILE SEARCH RESULTS PAGE: OH WOW. 11
  12. 12. GOOGLE AMP Superfast content. 12 3.
  13. 13. GOOGLE ACCELERATED MOBILE PAGES 13 AMP content in traditional results AMP Carousel
  14. 14. WHAT ARE ACCELERATED MOBILE PAGES? Open Source Lighter Code Loads Instantly 14
  15. 15. WHAT ARE ACCELERATED MOBILE PAGES? 15
  16. 16. IMPLEMENTING AMP 16 » Create code » Tag it as AMP » AMP analytics script
  17. 17. TRACKING AMP PERFORMANCE 17
  18. 18. But is it a ranking factor? 18
  19. 19. Indirectly, yeah. 19 Position 0
  20. 20. OTHER COOL THINGS YOU CAN DO WITH AMP 20 » A/B testing » Accelerated Landing Pages (ALP) » AMP Deepviews
  21. 21. AMP DEEPVIEWS 21
  22. 22. Articles Recipes Product Pages WHICH CONTENT CAN WE IMPLEMENT THIS FOR? 22
  23. 23. Any questions? 23THANKS!
  24. 24. Gifs http://www.gifmeabreak.com/ AMP https://docs.google.com/a/dynamicwebsolutions.com/d ocument/d/1fmKF5UZub- CQ9u5gNdAOkF7LuimQzw85V7RWap5vgbI/edit?usp=sha ring https://www.distilled.net/resources/AMP-future- publishing-industry/ http://searchengineland.com/googles-amp-carousel- working-seo-insights-kanye-west-266412 https://builtvisible.com/seo-for-amp-pages/ Mobile First Index https://webmasters.googleblog.com/2016/11/mobile- first-indexing.html http://searchengineland.com/faq-google-mobile-first- index-262751 24RESOURCES Mobile Search Trends http://www.blindfiveyearold.com/the-future-of-mobile- search http://searchengineland.com/report-nearly-60-percent- searches-now-mobile-devices-255025 A/B Testing AMP https://amphtml.wordpress.com/2016/08/24/optimize- your-amp-pages-with-amp-experiment/ AMP Deepviews http://searchengineland.com/branch-unveils-amp- deepviews-content-uninstalled-apps-can-previewed- search-results-268261 Accelerated Landing Pages https://instapage.com/blog/google-amp-ads-landing- pages

Notas del editor

  • AMP (accelerated mobile pages) and the "new" mobile web. I want my key takeaway to be that how people experience the web on mobile devices is changing and AMP is a response to that. For us, it means keeping up with the latest technology and updated metrics (engagement vs. clicks).
  • According to official Google statements, more than 50 percent of search queries globally now come from mobile devices.

    http://hitwise.connexity.com/070116_MobileSearchReport_CD_US.html
  • http://hitwise.connexity.com/070116_MobileSearchReport_CD_US.html
  • What do we mean by the new mobile web?
  • In November of last year, Google announced they were experimenting with creating a mobile-first index.
  • From Google’s Webmaster Central Blog
    https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
  • What do we mean by the new mobile web?
  • What do we mean by the new mobile web?
  • Great for user experience, and your content is not eligible for the AMP carousel if you don’t have amp versions of your content.
  • Great for user experience, and your content is not eligible for the AMP carousel if you don’t have amp versions of your content.
  • Create much simpler html versions of recipe pages that follow Google’s guidelines
    Tag page accordingly with canonical tag that identifies it as AMP content, as well as AMP analytics script for proper tracking
  • Create much simpler html versions of pages that follow Google’s guidelines
    Tag page accordingly with canonical tag that identifies it as AMP content, as well as AMP analytics script for proper tracking
  • resent in-app content when the app is not installed, load quickly and get the preferential mobile search treatment that Google gives to AMP pages.
  • Now that you know what amp is, how to implement it and how to track it - what industries should take advantage? publishers, if you’re publishing articles on your site, go ahead and try it. E-commerce and retail!!! (use ebay as an example). And recipes! Our team recently met with LOL and we’ve convinced them to test AMP on a handful of high opportunity recipes, so they’re in the process of building this out now.

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