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PADINI HOLDINGS
BERHAD
Fashion & Retail Industry
GROUP MEMBER
• Abdul Wafie
• Aina Farah
• Arif Afizi
• Atikah Izzati
VISSION
• To be the best fashion company ever
MISSION
• To exceed customers’ expectations and our brands’ promise
ORGANISATIONAL CHART
Hj Sahid b M.
Yasin
(chairman)
Yong Pang Chaun
(Managing
Director)
Yong Lai Wah
(Director)
Chong Chin...
PADINI MANAGEMENT SYSTEM
OBJECTIVE & GOALS
• Maintain and increase its leadership
position in Malaysia’s fashion industry
through various strategie...
CORPORATE VALUE
• SPEED
• Ensure that it provides optimum resources to enable efficiency and effectiveness in its
dealing....
PLANNING
• PADINI should be able to realize on the growing of Malaysian affluent as many can afford to
purchase higher pri...
STRATEGIES
• Offer the membership card for customers.
• Make a sale.
• Give coupon
• Advertising strategy
• Padini store p...
SWOT
• STRENGTH
• Leading brand in Malaysia
• Many retail outlet
• Market leadership
• Promising quality
• Product for all...
BRAND OUTLET• PADINI
• SEED
• PADINI AUTHENTIC
• P&Co
• MIKI
• VINCCI
• TIZIO
Padini Holdings Berhad
Padini Holdings Berhad
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Padini Holdings Berhad

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Padini Holdings Berhad

  1. 1. PADINI HOLDINGS BERHAD Fashion & Retail Industry
  2. 2. GROUP MEMBER • Abdul Wafie • Aina Farah • Arif Afizi • Atikah Izzati
  3. 3. VISSION • To be the best fashion company ever MISSION • To exceed customers’ expectations and our brands’ promise
  4. 4. ORGANISATIONAL CHART Hj Sahid b M. Yasin (chairman) Yong Pang Chaun (Managing Director) Yong Lai Wah (Director) Chong Chin Lin (Director) Foo Kee Fatt (Director) Chan Kwai Heng (Director) Yeap Tien Ching (Director)
  5. 5. PADINI MANAGEMENT SYSTEM
  6. 6. OBJECTIVE & GOALS • Maintain and increase its leadership position in Malaysia’s fashion industry through various strategies. • To turn its various labels into regionally recognized fashion leaders. • To upgrade the image of its products while emphasizing value and quality
  7. 7. CORPORATE VALUE • SPEED • Ensure that it provides optimum resources to enable efficiency and effectiveness in its dealing. • AGGRESSIVE • PADINI uses aggressiveness in its marketing strategies. • SIMPLICITY • The logo is designed in a simple way • to make in easier for customers to connect to the name and service oriented. • STAFF EMPOWERMENT • PADINI involve training staff • so that they would have good understanding about the organization’s service.
  8. 8. PLANNING • PADINI should be able to realize on the growing of Malaysian affluent as many can afford to purchase higher priced items beside the value products that the group offers. • The incremental of wealthy and thriving customer base has allowed brands such us PADINI, PADINI Authentic and Seed to obtain higher value products. • The group can take this advantage to strengthen its single brand stores into multi-brand concept stores.
  9. 9. STRATEGIES • Offer the membership card for customers. • Make a sale. • Give coupon • Advertising strategy • Padini store places
  10. 10. SWOT • STRENGTH • Leading brand in Malaysia • Many retail outlet • Market leadership • Promising quality • Product for all ages • WEAKNESS • Unstable profits • No online shopping • OPPORTUNITIES • Expands their business • Prioritize local companies • Open more branches • Earn more profit • THREATS • New to market • Increase competition • No celebrity endorsement padini.com facebook.com/padiniholdingsbhd twitter.com/Padini_tw
  11. 11. BRAND OUTLET• PADINI • SEED • PADINI AUTHENTIC • P&Co • MIKI • VINCCI • TIZIO

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