Restaurant Booking Apps India - Consumer Preference

A consumer survey inside the Grapes’ Establishment was conducted to map out consumer App
Usage Patterns
No of respondents (n) = 91
Consumer Demographics
Gender
Male = 69
Female = 22
Age
Below 18 = 1
18-25 = 32
25-30 = 48
30-40 = 10
Above 40 = 0
1
Grapes Digital Survey
24.2%
75.8%

2
Which Apps do people prefer and how do they download them ?
Restaurant & Casual Dining : Consumer Insights
App Landscape
App Discovery Sources
Factors Influencing App Download

3
RESTAURANT & CASUAL DINING : CONSUMER INSIGHTS

Consumer Dining Frequency
Frequent restaurant visits evince bright prospects
• 1 in every 3 respondent visits a Restaurant
Weekly
• 1 in every 3 respondents visits a
Restaurant for dining every fortnight
• Only around 10% of the people visit a
restaurant once in 3 months
GRAPES DIGITAL SURVEY
 Total Respondents (n = 91)
 Base Respondents for this Question (n = 91 )
 Q3. How often do you go out for dining ?

 Q5. What do you prioritize before going to a restaurant?
• Restaurant reviews are sacrosanct. People
rely more on Reviews rather than word of
mouth
• Distance from home comes before
restaurant pricing for consumers
Discounting is not Paramount ! ! !
15.38%
36.26%
40.66%
54.95%
59.34%
0% 10% 20% 30% 40% 50% 60% 70%
Available Discounts
Word of Mouth
Price
Distance from Home
Review
Restaurant Booking Priority

Zomato is the go to App for Food Reviews
 Q11. Which food Review/Ordering App does your phone has?
 Q 12. Do you use any Apps or Websites for reviews or discounts before going to a restaurant?
2.20%
9.89%
27.47%
60.44%
0% 10% 20% 30% 40% 50% 60% 70%
NightOwl
Swiggy
FoodPanda
Zomato• 2 out of 3 people use restaurant/food
reviews before going to a restaurant
• Restaurant reviews are influential in terms
of I-want-to-buy moments for customers
• Foodpanda is gaining traction because of
is heavy discounting and offers

 Q8. Which Messaging Apps do you have?
WhatsApp and Facebook Messenger have total monopoly
• Every respondent used WhatsApp
• 3 out of 4 users used Facebook
Messenger
1.10%
3.30%
4.40%
7.69%
10.99%
73.63%
100.00%
0% 20% 40% 60% 80% 100% 120%
Telegram
Line
WeChat
Viber
Hike
Facebook Messenger
WhatsApp

Private Bank Apps are popular than Government Bank Apps
 Q9. Which banking Apps do you have?
3.30%
3.30%
4.40%
8.79%
8.79%
9.89%
20.88%
46.15%
0% 10% 20% 30% 40% 50%
Yes Bank
IndusInd
Citibank
HDFC
Axis
ICICI
SBI
Kotak
• Kotak is the most used Banking App
• SBI is the only leading Government
Banking App

Consumers say a big NO to Grocery Apps ! !
 Q 12. Which Grocery Apps does you phone has?
9.89%
24.18%
59.34%
0% 10% 20% 30% 40% 50% 60% 70%
Grofers
Big Basket
None
• More than half of the users do not use
any Food Grocery Apps
• Only Big Basket has some prominence viz
a viz other Food Grocery Apps

Consumers are hooked to Transportation Apps
2.20%
2.20%
61.54%
71.43%
0% 20% 40% 60% 80%
Meru
Ryde
Uber
Ola
 Q 14. Which Transportation Apps does your phone has?
• 7 out of 10 respondents used a
Transportation App
• Ola and Uber share duopoly when it
comes to Transportation Apps

 Q 15. Which Music Apps does your phone has?
YouTube is preferred for listening to music but. .
4.40%
14.29%
19.78%
27.47%
76.92%
0% 20% 40% 60% 80% 100%
Hungama
Wynk
Saavan
Gaana
YouTube
Huge Competition for 2nd Slot
• Gaana, Savan and Wynk are almost neck
to neck in terms of user preference for
music streaming Apps

 Q 16. Which Entertainment Apps does your phone have?
Netflix is catching up with users in India . .
1.10%
1.10%
6.59%
10.99%
19.78%
71.43%
0% 20% 40% 60% 80%
Fame
Voot
SonyLiv
NetFlix
HotStar
YouTube
• In conjunction with the global trends
YouTube has the highest traction in India
• HotStar has high penetration amongst
users with 1 out of 5 respondent using the
App
• Netflix is also catching up with Indian
users because of their content

 Q 17. Which News Apps does your phone has?
TOI is the leader in News Apps but. .
1.10%
2.20%
2.20%
2.20%
2.20%
4.40%
5.49%
6.59%
14.29%
23.08%
27.47%
35.16%
0% 10% 20% 30% 40%
FirstPost
NBT
BBC News
Huffington Post
Livemint
Hindu
HT
Economic Times
NDTV
Twitter
Google News
TOI
• 23% of the users used Twitter for
consuming News
• Google News is the most followed App
for news consumption after TOI
• Inshorts a relatively new age content
curated news provider is more popular
than biggies like First Post, Huffington
& ABP

 Q 18. Which Bill payment Apps does your phone has?
0.00%
0.00%
2.20%
2.20%
3.30%
15.38%
17.58%
71.43%
0% 20% 40% 60% 80%
Pockets
Citrus Cash
Pay Zap
PayUMoney
Oxigen
Mobikwik
Freecharge
PAYTM
• 7 out of 10 respondents used PAYTM as
their Bill Payment App
• 1 out of 6 respondents used Freecharge
• Mobikwik is catching up with Freecharge
in terms of penetration
PAYTM is used for Bill Payments

80.22%
40.66% 37.36%
28.57% 27.47%
17.58%
7.69% 4.40%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
“Word of Mouth“ is the most important source for App Awareness
 Offline Influences are the most important source of App Awareness
 Web based Digital Media influences play a crucial role in Mobile App discoverability
 App Store suggestions are also a prime source of App awareness
 App discovery is heavily influenced by
a) Word of Mouth
b) Social Media Ads
c) Search Engine Ads
d) App Store Suggestions

Apps are often discovered outside the App Store
80% 29%
40%
38%
28%
Friends, Relatives & Colleagues Search Engine
TV & Radio
Social Media Ads
App Store Suggestion
 Q 19. What are the sources of awareness of these apps?

19
FACTORS INFLUENCING APP DOWNLOAD

Apps are downloaded because they Sound Fun & Interesting
56.04%
49.45%
43.96%
38.46%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Sounds Interesting & Fun Recommended by Others Discounts/ Rewards Familiarity with Brands
 Q 20. What are the Top reasons that you download these Apps?

Social Media & Search Ads are effective in driving App Downloads
 Q 21. What types of Ads prompt App Download ?
17.58%
29.67%
29.67%
32.97%
64.84%
0% 10% 20% 30% 40% 50% 60% 70%
In App Notification
Banner / Graphic Ads
Video Ads
Search Ads
Social Media Ads
• Social Media Ads are a primary source of
App awareness and prompt App
downloads
• Search Ads are also an effective way to
improve visibility for Apps
• Video Ads are also a source that prompt
App downloads for users

“Simplifying Life” is the major driver that Boosts App Usage
14.29%
19.78%
19.78%
20.88%
47.25%
73.63%
0% 20% 40% 60% 80%
Brand Connect ( I love the brand )
Great Content
Great Design & Aesthetics
My friends-family connection
Ease of Usage
Makes my life/ task easier
 Q 22. What prompts you to use the App again & again?
• An overwhelming 74% of the
respondents feel that making their life
simpler & helping them in doing their
tasks is the most important reason why
they use App again & again
• Great content & App aesthetics take
precedence over Brand Connect

• App content & App features have to be updated otherwise users lose interest in the App
• Offers and Discounts are the least important reason for a user to switch their allegiance over to
other Apps
58.24%
53.85%
42.86%
30.77%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Found a Better App Found the App no longer useful Lost Interest No offer is there
Better App displaces brand loyalty amongst Users
 Q 24. What are the top reasons for not using an app?

Restaurant Booking Apps India - Consumer Preference

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Restaurant Booking Apps India - Consumer Preference